Case studies

Explore some of the powerful results we’ve driven for our clients, and can drive for your brand too.

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Machine learning enables personalized email

Better data drives email performance

Recognizing and reaching the right customers

A healthy loyalty program partnership

Email best practices increase app downloads

Data-driven messages connect with the right consumers, at scale

MarketView identifies and reaches luxury cruisers

A modern approach for a classic restaurant

Converting outdoor enthusiasts

Agile approach drives new visitors and measures real economic impact

Percolating deeper customer connections

Data-driven CRM strategy boosts reactivation and loyalty

Venturing toward new customers

Acquiring VIPs with Abacus® data and modeling

Revitalizing online customer experiences

Private exchange for publishers delivers top performance

Multi-touch email program bolsters new brand launch

Responsive email template increases bank’s speed to market and engagement

Live content fuels local engagement

Abacus® Cooperative and modeling increase donor response rate and giving level

Profitable customer acquisition through catalog and online

Making the right match on Safari

B2C AI provider improves data quality, coverage and performance

Delivering the right message at the right time for niche retailer

Abacus® Cooperative and modeling reactivates lapsed donors

Accurate identification drives acquisition and retention

Dairy company wins market share from national competitor

Personalized messaging drives revenue

Connecting customer data to increase credit card signups

Fast-casual restaurant chain brings menu innovation to more customers

Reviving a declining PLCC program

Efficiently increasing private-label credit card signups

Home furniture brand drives true acquisition with accurate targeting

Bank turns account holders into credit card customers

Hit movie studio skips the small screen

QSR matches online impressions with offline actions to boost market share

Leading beauty retailer maximizes returns on partner-provided budgets

Industry-leading pharmacy chain increases existing customer value

Major luxury cruise line efficiently drives bookings

National hotel chain wins over guests from competing brands

Using digital prescreen to drive quality accounts