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Increasing donor response rate and giving level

ASPCA, the oldest animal welfare organization in North America, needed help retaining and upgrading their donors. Using Abacus®, the industry’s original cooperative database, and our modeling capabilities, ASPCA experienced significant lifts in both response rate and average gift amount.

  • increasing arrow icon

    5X

    increase in response rate
  • gift icon

    2.5X

    lift in average gift amount
356320 - October Case Study additions - ASPCA How We Did It

Epsilon identifies donors and upgrade opportunities

ASPCA needed help retaining and upgrading their donors through the pipeline from direct marketing to mid-level giving, and ultimately to planned giving. Traditional methods for upgrading, like RFM selection, were not working.

We created models using the Abacus Cooperative and the client’s housefile to pinpoint donors, while our optimization model identified which donors would upgrade and move through the pipeline.

Now we’re mailing smarter, using smart data to get results.

Nosa Adetiba, Senior Manager, Donor Stewardship, ASPCA
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