Efficiently acquiring new customers with high quality, accurate data
A leading financial services institution wanted to efficiently attract new customers to the credit card services page of their website. To reach their Cost per Site Visit (CSPV) goals, they turned to Epsilon. Our highly accurate transactional and behavioral data helped them create in-market, quality audiences at a significantly lower cost than benchmark and their competitors.
-
51%
lower CPSV than benchmark
-
71%
lower CPSV than other providers’ average
High-impact audiences deliver efficient results
In order to bring the financial institution high-impact, low-CPSV results, Epsilon worked with the client and their agency partner to analyze their proposed target audience. Then, we leveraged our highly accurate transactional and behavioral data from the industry’s top-ranked consumer database to identify the right audience segments rooted in relevant lifestyle and interest behaviors.
Our quality audiences powered the brands programmatic media, enabling them to drive effective credit offerings to eager prospects at a 51% lower CPSV than their benchmark goal.
Epsilon's accurate transactional and behavioral data from the industry’s top-ranked consumer database identified high-impact audience segments for the client.
