Driving ticket sales without TV ads
TV ads have long been a crucial component of movie advertising, but an upstart studio wanted to market its critically acclaimed film to a niche audience more cost-effectively. Epsilon helped them connect with interested filmgoers online, at scale, and surpassed industry benchmarks for conversions and return on ad spend.
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4.3%
conversion rate
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$10.62
return on ad spend
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204K+
measured ticket sales
Delivering an audience with digital
Using person-level profiles, Epsilon connected with verified movie-ticket buyers who would be interested in the film based on their past title-level ticket purchases and known preferences.
The campaign started 2.5 weeks prior to opening weekend and extended through week 2 (the full week after opening weekend) to increase ticket sales and take advantage of positive buzz. Measurement continued into week 3 to fully capture conversions and overall campaign impact.
The week 2 extension doubled the number of transactions and revenue compared to opening weekend numbers and outpaced overall box office trends by 10%.
The film had a $10 million opening weekend with no TV advertising and exceeded film category benchmarks.
