Driving ticket sales without TV ads
TV ads have long been a crucial component of movie advertising, but an upstart studio wanted to market its critically acclaimed film to a niche audience more cost-effectively. Epsilon helped them connect with interested filmgoers online, at scale, and surpassed industry benchmarks for conversions and return on ad spend.
return on ad spend
measured ticket sales
Delivering an audience with digital
Using person-level profiles, Epsilon connected with verified movie-ticket buyers who would be interested in the film based on their past title-level ticket purchases and known preferences.
The campaign started 2.5 weeks prior to opening weekend and extended through week 2 (the full week after opening weekend) to increase ticket sales and take advantage of positive buzz. Measurement continued into week 3 to fully capture conversions and overall campaign impact.
The week 2 extension doubled the number of transactions and revenue compared to opening weekend numbers and outpaced overall box office trends by 10%.
The film had a $10 million opening weekend with no TV advertising and exceeded film category benchmarks.