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Driving ticket sales without TV ads

TV ads have long been a crucial component of movie advertising, but an upstart studio wanted to market its critically acclaimed film to a niche audience more cost-effectively. Epsilon helped them connect with interested filmgoers online, at scale, and surpassed industry benchmarks for conversions and return on ad spend.

  • green conversion icon

    4.3%

    conversion rate
  • orange increase in bar graph icon

    $10.62

    return on ad spend
  • blue revenue report icon

    204K+

    measured ticket sales

M&E boxoffice howwedidit

Delivering an audience with digital

Using person-level profiles, Epsilon connected with verified movie-ticket buyers who would be interested in the film based on their past title-level ticket purchases and known preferences.

The campaign started 2.5 weeks prior to opening weekend and extended through week 2 (the full week after opening weekend) to increase ticket sales and take advantage of positive buzz. Measurement continued into week 3 to fully capture conversions and overall campaign impact.

The week 2 extension doubled the number of transactions and revenue compared to opening weekend numbers and outpaced overall box office trends by 10%.

The film had a $10 million opening weekend with no TV advertising and exceeded film category benchmarks.

Women on her phone in the lobby of a movie theatre
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