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Converting millions of outdoor enthusiasts, one by one

Cabela’s customers love the outdoors—but no matter where they venture, they’re always connected. To stay close to customers, Epsilon helped Cabela’s adapt their marketing to include personalized online ads. By building on data-rich profiles that have grown over time, they’ve seen increased engagement and revenue.

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    increase in incremental revenue during holiday
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    completion rate on interactive pre-roll
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    higher engagement than standard pre-roll

Blazing a trail towards customer connections

Epsilon didn’t have to guess at the right people for Cabela’s to target. Our consumer profiles—the most robust in the industry—are powered by years of online and offline data and are constantly updated through tracking over 2 million cross-device interactions per second.

Armed with powerful profiles and rich data, plus our ability to deliver messages to the right consumers within milliseconds, Cabela’s reached millions of their customers and prospects. And since we target real people—not segments—each individual saw a message that was tailored to their specific needs and interests.

For nearly 10 years, Cabela’s has trusted us to build and deliver their digital marketing, resulting in millions of personalized brand messages and incredible growth.

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