The worst camper brings the best results
Epsilon created a fully integrated campaign around a video series titled “The Worst Camper in the World,” including multi-touch emails featuring high-engagement content and links to the videos, real-time targeted social content via Facebook and Instagram feeds, a downloadable app, e-commerce links, location-based maps of the nearest restaurants and a countdown clock to the end of the promotion.
To build awareness, we also created animated banners and used anonymous location intelligence data to target individuals who had visited Cracker Barrel and other casual dining locations in the past. We also leveraged our contextual video targeting capabilities to reach millennials, boomers and retirees.