Dunkin_white

DD Perks® builds customer loyalty and generates sales

In a highly competitive market, Dunkin’ wanted to further differentiate their loyal customer experience. In 2013, the company engaged Epsilon to create a comprehensive loyalty platform/program. Using Epsilon PeopleCloud Loyalty and our strategic services, DD Perks® membership and sales continue to grow.

  • Dunkin_01

    12M

    customers enrolled
  • Dunkin_02

    40%

    increased member spending YoY
  • Dunkin_03

    8M+

    transactions processed daily

Keeping DD Perks® running

Epsilon delivered an omnichannel loyalty platform that allows Dunkin’ to regularly surprise and delight customers with membership perks. Our comprehensive Epsilon PeopleCloud Loyalty platform and strategic services include real-time POS integration, tight integration with their successful mobile app and the flexibility to support creative offers and incentives.

Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business.

Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'
Person eating powdered donut
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