DD Perks® builds customer loyalty and generates sales
In a highly competitive market, Dunkin’ wanted to further differentiate their loyal customer experience. In 2013, the company engaged Epsilon to create a comprehensive loyalty platform/program. Using our Agility Loyalty technology and strategic services, DD Perks® membership and sales continue to grow.
increased member spending YoY
transactions processed daily
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Keeping DD Perks® running
Epsilon delivered an omnichannel loyalty platform that allows Dunkin’ to regularly surprise and delight customers with membership perks. Our comprehensive platform and strategic services include real-time POS integration, tight integration with their successful mobile app and the flexibility to support creative offers and incentives.
Epsilon's platform and marketing expertise enables us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business.Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'