DD Perks® builds customer loyalty and generates sales

In a highly competitive market, Dunkin’ wanted to further differentiate their loyal customer experience. In 2013, the company engaged Epsilon to create a comprehensive loyalty platform/program. Using Epsilon PeopleCloud Loyalty and our strategic services, DD Perks® membership and sales continue to grow.

  • Dunkin_01


    customers enrolled
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    increased member spending YoY
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    transactions processed daily

Keeping DD Perks® running

Epsilon delivered an omnichannel loyalty platform that allows Dunkin’ to regularly surprise and delight customers with membership perks. Our comprehensive Epsilon PeopleCloud Loyalty platform and strategic services include real-time POS integration, tight integration with their successful mobile app and the flexibility to support creative offers and incentives.

Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business.

Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'
Person eating powdered donut
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