Email best practices and innovative design drive high app downloads
Project
Email creative
Services
Email campaign
Campaign segmentation
Creative services
Industry
Financial services
THE STORY
Investment firm Edward Jones needed to announce a new TouchID feature for their app while encouraging customers to download. The campaign also had to increase KPIs for the mobile app, but there was no segmentation between app users and non-app users.
THE SOLUTION
By making use of hero animation, Epsilon designed an email that was able to tell the larger story of the app and its benefits and promote the new feature. Animated iconography streamlined the “Reasons to Believe” to reinforce the client objective.
The Results
The email creative resulted in a 4X increase in app downloads. The campaign also achieved a 99.23% delivery rate, a 38.25% open rate and 3.34% click rate.
4X
increase in app downloads
WINNER Best Loyalty Member Email/Offer: App Enablement
