Driving app downloads with innovative email design
Investment firm Edward Jones needed to announce a new TouchID feature for their app, while encouraging customers to download. The campaign also had to increase KPIs for the mobile app, however, there was no segmentation between app users and non-app users. Epsilon’s email best practices and innovative design drove both engagement and app downloads.
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4X
increase in app downloads
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99.2%
delivery rate
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3.3%
click rate
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Launching a new feature with compelling creative
By making use of hero animation, Epsilon designed an email that was able to tell the larger story of the app and its benefits, in addition to promoting the new feature. Animated iconography streamlined the “Reasons to Believe” to reinforce the client objective.
WINNER, Best Loyalty Member, Email/Offer: App Enablement
The Marketing Quarterly
