Case Study
139453_EdwardJones_logo_301x76
Email best practices and
innovative design drive
high app downloads

Project

Email creative

Services

Email campaign

Campaign segmentation

Creative services

Industry

Financial services

THE STORY

Investment firm Edward Jones needed to announce a new TouchID feature for their app while encouraging customers to download. The campaign also had to increase KPIs for the mobile app, but there was no segmentation between app users and non-app users.

THE SOLUTION

By making use of hero animation, Epsilon designed an email that was able to tell the larger story of the app and its benefits and promote the new feature. Animated iconography streamlined the “Reasons to Believe” to reinforce the client objective.

The Results

The email creative resulted in a 4X increase in app downloads. The campaign also achieved a 99.23% delivery rate, a 38.25% open rate and 3.34% click rate.

4X

increase in app downloads


WINNER
Best Loyalty Member Email/Offer:
App Enablement

The Marketer Quarterly

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