Epsilon data improves accuracy
Faraday offers an Artificial Intelligence (AI) platform that uses advanced machine learning techniques to help B2C brands find, convert, engage and retain more customers. Faraday faced two major challenges with their data: simplicity and quality.
Following a successful test of multiple Epsilon data attributes, Faraday decided to license our proprietary data assets. We jointly selected a dynamic and robust install of TotalSource Plus®, our industry-leading consumer file, which also included aged snapshots of the file for trend analysis and modeling. Faraday also accessed MarketView™, our exclusive multi-sourced transactional dataset, and SelecTrac, our forward and reverse phone and email append service. These data offerings provided Faraday with the expansive, accurate data they needed, along with the ease of working with one trusted partner.