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Improving efficiency & effectiveness with data & services

After years of piecing together data and managing a complicated supply chain, this B2C AI platform wanted a change. Faraday partnered with us and used our data assets to streamline their data sources and improve model validation accuracy by 50%.

Epsilon data improves accuracy

Faraday offers an Artificial Intelligence (AI) platform that uses advanced machine learning techniques to help B2C brands find, convert, engage and retain more customers. Faraday faced two major challenges with their data: simplicity and quality.

Following a successful test of multiple Epsilon data attributes, Faraday decided to license our proprietary data assets. We jointly selected a dynamic and robust install of TotalSource Plus®, our industry-leading consumer file, which also included aged snapshots of the file for trend analysis and modeling. Faraday also accessed MarketView™, our exclusive multi-sourced transactional dataset, and SelecTrac, our forward and reverse phone and email append service. These data offerings provided Faraday with the expansive, accurate data they needed, along with the ease of working with one trusted partner.

When we compare Epsilon data to our prior sources, the quality is better, the coverage is higher, and the number of attributes are all phenomenal – we’ve never seen anything like it here.

Andy Rossmeissl, CEO, Faraday
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