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Efficiently growing new checking accounts

A Fortune 500 bank needed to quickly acquire net-new checking account customers at an efficient CPA. Epsilon modeled a lookalike audience of the bank’s best customers and reached those people across their devices with personalized media to acquire high-value, net-new customers.

  • Group of people receiving a message

    6,600+

    New checking accounts
  • Icon correctly identifying the right person

    23%

    Of new accounts were the most profitable type
  • Measurement analytics dashboard icon

    37%

    Under original CPA goal
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How We Did It 843x499-4

A lookalike audience of the bank’s best customers  

Epsilon first ingested the bank’s customer file. Using our 200M+ consumer profiles, we modeled a lookalike audience of the bank’s best customers. Then, we reached those people across their devices with personalized media. 

As a result, the bank acquired high-value, net-new customers more quickly and at a much lower CPA than their previous solution. 

The most profitable type of customer made up 23% of the 6,600+ new checking accounts generated by the campaign.

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