Engaging qualified leads to grow home insurance policies
A Fortune 500 insurance company was looking to generate home insurance policies by reaching qualified, net-new leads with higher lifetime value. Their previous digital media vendors underperformed due to their reliance on generic segments and demographics without any AI modeling or use of intent data. They needed a partner that could identify premium leads based on life event triggers, at a more efficient cost while providing visibility into real outcomes.
unique, qualified leads messaged
requested actual policy coverage
more efficient cost per lead than baseline with agency partner
Leveraging life event triggers to efficiently reach in-market leads digitally
Adding Epsilon’s rich profiles spanning across 7K+ attributes with the client’s current home policy holder’s file and site information, allowed them to fuel AI models from existing home policy holders to find their ideal leads. Then, using our real-time comprehensive contextual and behavior data they could identify actively in-market, and truly net-new policy holders to engage through digital media.
Ultimately, Epsilon’s real-time intent data allowed them to use life event triggers to proactively reach active customers that improved efficiency and response. Our identity and large consumer network provided quality customers that met the client’s specific target criteria for higher lifetime value leads.
Engaging digitally using real-time life event triggers fueled premium leads more efficiently than previous partners.