Delivering unique demand and high quality ads
Hometalk.com, a leading do-it-yourself (DIY) site, was seeking a demand partner who could deliver high ad quality, unique ad demand, bidding speed and increased revenue. The Publisher Common ID Module helped them to monetize a portion of their ad supply with high-value personalized advertising.
increase in daily revenue after integrating the module
of overall Hometalk revenue
for bid response speed for all demand partners
Consistently delivering quality ads and strong performance
Following past relationships with partners who enabled redirects and malware that harmed their reputation, ad quality was Hometalk’s first priority. With just a few hours of development time, they integrated the Publisher Common ID Module and Epsilon served high quality, targeted brand ads.
The Publisher Common ID Module stores a unique user ID in the first party domain and makes it accessible to all adapters. Similar to Identifier for Advertisers (IDFA) and Android Advertising Identifier (AAID), this is a simple unique device identifier (UUID) that can be utilized to improve user matching.
Since implementing the module, Hometalk has seen a 40% average increase in daily earnings. And the client is pleased with “the hassle-free partnership” with Epsilon, including the hands-on nature of the reps, the speed of the support and the level of transparency.
Focusing on a defined audience enabled the client to find a more profitable market that drove higher contributions than their average account holders.