website and user experience for
Hormel China knew they needed to update their online presence and provide a better user experience. Navigating and finding information on the website was difficult for users. Also, while the site had been designed for responsive functionality, it wasn’t well-supported on mobile devices. And it wasn’t search engine optimized. They turned to Epsilon for help.
We built a vibrant new site, starting with logical architecture strategy and carrying through user experience and creative design, search engine optimization and development. Among the new features we integrated was social functionality that enables site visitors to share recipes and ideas.
Hormel China is more powerfully equipped than ever to build customer relationships and turn customers into enthusiastic brand ambassadors. The company’s new website presents the brand, showcases products and enables cross-channel promotion in highly effective ways. Rich content, easy navigation and fun features, including the new social options, are engaging customers — and helping the brand ensure continued engagement.
In addition, integrated email options for contacting the company and a simple job application process further enhance Hormel’s ability to engage. And the site is now truly responsive, providing a quality experience across devices.