Winning back customers & acquiring new ones
Jersey Mike’s wanted to reconnect with lapsed customers and acquire new ones. Epsilon’s digital media solutions helped them deliver relevant messaging to each group, resulting in win-backs, competitive conquests and a strong return on ad spend.
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72%
of reactivated customers made at least two purchases
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78%
of new customers made at least two purchases
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$35:1
ROAS (vs goal of $10:1)
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CORE TransactSM brings repeat visits
We used CORE TransactSM, our exclusive data asset comprised of third-party transactional data from 1.5M+ merchants that spans across multiple card types, to find both Jersey Mike’s and their competitors’ customers and create the ultimate view of their spending patterns and digital behavior.
CORE Transact identified millions of people that either converted at Jersey Mike’s or a competitor in the last 12 months. Each group was exposed to different offers and with our 1:1 decisioning engine, and each message was delivered to the right person at the right time and on the right device. The result? Repeat visits from both groups and a strong ROAS.
We were overwhelmed by the success of this program. We blew by our target ROAS.
Jeff Hemschoot, Marketing Director, Jersey Mike’s
