Maximizing ROI with Abacus® data & modeling
JustFab, a leading subscription ecommerce site and lifestyle fashion brand, wanted to test direct mail for VIP program acquisition. Epsilon used our proprietary Abacus [ONE] model to identify a highly qualified universe of prospect names. And we shortened fulfillment times to get offers to responders sooner.
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163%
higher lifetime value than customers activated through other channels
Increasing lifetime value with direct mail
We used our proprietary Abacus [ONE] model to examine all segments and find the most qualified prospects across our vast Abacus Cooperative transactional consumer database. We helped JustFab determine exactly which customers to target with direct mail to achieve the best results.
Equipped with a universe of highly-qualified prospects identified through Abacus, JustFab used direct mail to grow its customer base and achieve maximum returns on its marketing spend. For both their Fall and Spring catalogs, JustFab found that VIP members activated via Abacus had a higher lifetime value (LTV) than those activated through other sources during the 8-week period: 108% higher LTV for Fall and 163% higher LTV for Spring.