Driving medicine sales at a large pharmacy retailer
An over-the-counter (OTC) medicine brand wanted to drive sales at specific retailers at the end of flu season. Using our first-party data and NCSolutions’ (NCS) purchase-based data, we built a custom audience of cold/flu/allergy sufferers, brand purchasers and frequenters of the targeted retailers.
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$13:1
ROAS, vs. <$3:1 category norm
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9%
Sales lift
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6.5X
Higher ROAS than the brand’s previous campaign
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A person-level understanding of millions of consumers
With our person-level understanding of actions, purchases and locations of millions of consumers, we built a custom audience of cold/flu/allergy sufferers, brand purchasers and frequenters of the targeted retailers. Messages featured a $4-off coupon and a doctor recommendation.
We partnered with the 3rd party data provider for test-and-control measurement of store sales. Thanks to our direct-match integration with them, we were able to leverage our best-in-class deterministic identification to match the highest-quality households in the purchase-based audience, then control media delivery to those consumers at the individual level.
The campaign generated $13:1 ROAS, which is a significant improvement over the less than $3:1 category norm.
