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Acquiring new customers and increased ROI with MarketView

Norwegian Cruise Line Holdings (NCLH) was looking to fill an increase in capacity for their Oceania Cruises and Regent Seven Seas Cruises. With MarketView targeting, based on actual transactional data rather than model-based data, NCLH achieved a 2X lift over their modeled demographic, lifestyle and spending trend data.

Identifying and reaching luxury cruisers

NCLH needed to identify the right consumers able and willing to pay a premium price for a premium cruise experience—55+ years old with high net worth—and reach them at the right time and place. We provided the data most predictive of consumer spending, our MarketView dataset. And we applied proprietary matching to associate transaction data with specific individuals to learn where, when, how much and how often they’re spending. This powerful targeting solution is helping NCLH understand individual consumer’s likes and lifestyles and identify high-value prospects.

MarketView was better than any brokered list that we had purchased and competed with partnered lists and owned lists in terms of cost to acquire and return on marketing investment.

Shannon Balliet, Vice President, Analytics, Norwegian Cruise Line Holdings
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