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Increasing existing customer value through cross-selling

An industry-leading pharmacy chain was losing market share in the allergy category. Epsilon’s advanced technology provided new customer insights, enabling personalized messages at the right consideration time, and driving new category sales from existing customers.

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    allergy category return on ad spend
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    increase in customers new to the allergy category

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Advanced customer insight technology

Our machine-learning capabilities analyzed the early behavioral signs of customers who bought in the allergy category before, both online and offline. Based on those contextual insights plus thousands more person-level attributes, we developed a predictive model to recognize existing customers who were ready to enter the allergy category.

Our transparent in-campaign reporting enabled the pharmacy chain to get proof of performance including the category sales that messaging drove, both online and offline.

Epsilon’s category driver technology introduced the allergy category to new buyers, resulting in a 5:1 return on ad spend.

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