Making more happen with digital marketing
Staples sums up its customer experience in one phrase: “make more happen.” And that’s exactly what they needed to do with their digital marketing. Epsilon helped them move away from a fragmented approach and our highly accurate online and offline data helped them speak to consumers as individuals, leading to increased revenue.
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80%
match rate over 90 days
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$6:1
incremental return on ad spend
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9%
incremental revenue lift
Better digital marketing means better business
Epsilon helped Staples move away from their fragmented approach of working with separate DMP, DSP and data-onboarding vendors. With our industry-leading, highly accurate online and offline consumer data, Epsilon always speaks to consumers as individuals, personalizing messages across all their devices.
By reaching Staples’ active customers (online and offline) and site visitors with unique, personalized messaging, we drove incremental traffic and revenue both online and in-store.
Using our deep understanding of each customer, Staples also cross-sold into some of their key growth and sales-driving categories.
Staples could see all their results by using the transparent measurement we provided on performance. We also included detailed revenue reports, so Staples and their partners could efficiently drive future success across their vendor programs.
[Epsilon]’s solution was just what we needed to connect and stay connected with our customers and make the most out of our relationships with them.
Jay Poropatich, Sr. Director of Digital Marketing at Staples
