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Driving healthy results for Walgreens Balance® rewards

Walgreens wanted a loyalty program offering easy ways for customers to save money and be rewarded for purchases, services, and healthy behaviors. Since 2012, Epsilon Agility Loyalty has managed the Balance Rewards process including enabling members to earn rewards electronically and redeem points in real-time at the point-of-sale.

Building loyal relationships

Epsilon’s loyalty platform supports and routes data for each Balance Rewards member interaction, including online and in-store enrollments, online purchases and activity uploads from devices such as FitBit. We also integrated Web services support and real-time enrollment through multiple channels.

We were able to launch a [loyalty] program in a few short months ... we wouldn’t have been able to do it without Epsilon and the partnership we’ve built.

Kelly Smolinski, Director, Customer Systems, Walgreen
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