Case Study
Walgreens Balance® Rewards program makes
a healthy partnership with Epsilon

Project

Loyalty platform

Services

Strategy

Platform build and integration

Program support

Industry

Retail

THE STORY

Walgreens wanted a loyalty program offering easy ways for customers to save money and get rewarded for purchases, services and healthy behaviors.

THE SOLUTION

Epsilon’s loyalty platform supports and routes data for each Balance Rewards member interaction, including online/in-store enrollments, online purchases and activity uploads from devices like FitBit. We also integrated Web services support real-time enrollment through multiple channels.

The Results

More than 150 million people have enrolled in the Balance Rewards program. The system processes 4M+ purchase transactions per day and 4B+ loyalty requests per year.

4M+

 purchase transactions/day


“We were able to launch a [loyalty] program in a few short months ... we wouldn’t have been able to do it without Epsilon and the partnership we’ve built.”

 

— Kelly Smolinski, Director, Customer Systems, Walgreens

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