Launching new brand stores with benchmark-busting engagement
As Whole Foods prepared to launch its 365 brand and open the first stores, they turned to Epsilon to engage customers and build a foundation for a successful loyalty program. Using CRM best practices, we created a multi-touch campaign in Agility Harmony, both driving strong engagement and positioning the brand for the future.
higher open rate for weekly newsletter vs. industry benchmark
higher click rate for registration confirmation email
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Creating 1:1 connections
Working within an aggressive schedule, Epsilon created a multi-touch campaign in Agility Harmony, including welcome and registration confirmation emails and a weekly newsletter. We incorporated CRM best practices, and carried 365’s look and feel across all emails for effective brand building and consistent user experience.
The email campaign achieved excellent engagement, helping 365 by Whole Foods establish the early customer connections they were looking for. Equally important, Epsilon’s Agility Harmony solution positions the brand for the future — for building customer relationships and loyalty over time. Harmony’s dynamic modules and nimble wireframes will make it easy for 365’s internal team to efficiently create personalized 1:1 emails as they collect more customer data.
Epsilon partnered with us to create best-in-breed CRM strategies and was extremely flexible working within the realities of our start-up environment.Natanya Anderson, Senior Director of Marketing 365, Whole Foods Market