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How Coach, JustFab and Walgreens personalize marketing on a...

Read this post for a deep-dive into the state of personalization in retail.

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1:You, it’s now a reality

The evolution of 1:1 to 1:You is about advancements in strategy and bringing together data from vastly different inputs, technology and outcomes.

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Blog

Are you undervaluing trigger emails?

How to use trigger emails to support each customer’s buying journey.

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Considering a CDP? Look before you leap

What to think about before investing in marketing technology.

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The benefits an advanced TV strategy can bring to your marketing efforts
November 14, 2019
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Frankentech is here to stay: How brands are getting the most out of martech investments
November 12, 2019
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Blog
Key action items for your loyalty program relaunch/refresh
November 07, 2019
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Preparing your loyalty marketing program for 2020
October 24, 2019
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Differentiating through identity, data and technology
October 22, 2019
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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead
October 17, 2019
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1:You isn't linear, it’s an integrated individualized marketing strategy
October 10, 2019
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Is data the new currency of marketing? The answer seems to be “yes”
October 03, 2019
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3 tips for achieving your omnichannel goals
October 01, 2019
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Today’s modern restaurant is serving up dietary preferences for every diner
September 26, 2019
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Digital Pharma East recap: What’s trending in healthcare
September 24, 2019
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Achieving holiday marketing success: 5 questions to ask your data provider
September 17, 2019
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9 ways healthcare marketers are improving the customer experience
September 12, 2019
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Elevate your game with a new programmatic bid strategy
September 10, 2019
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3 travel personalization examples to inspire marketers
September 05, 2019
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Innovation at the heart of our operation
September 03, 2019
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3 tips for going global with your loyalty program
August 29, 2019
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Viewing consumer privacy with the lens of a loyalty marketer
August 27, 2019
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Blog
3 reasons why print belongs in your marketing mix
August 15, 2019
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Blog
Acts of kindness encourage brand loyalty
August 13, 2019
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Blog
Avoid getting overwhelmed by machine learning in marketing
August 06, 2019
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Segmentation basics: How to find the right audience niche for your brand
July 25, 2019
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Loyalty, it’s not just about the program
July 23, 2019
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Q&A: Bringing machine learning to your marketing programs
July 18, 2019
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Blog
Medical device marketers, do these challenges sound familiar?
July 11, 2019
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Blog
What’s sizzling in retail this summer
July 02, 2019
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Blog
Is a subscription-based program right for your loyalty program?
June 27, 2019
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Understanding the benefits of ‘the art’ component in the art and science of loyalty
June 25, 2019
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4 email personalization questions for your next campaign
June 18, 2019
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Blog
Building brand loyalty: Three takeaways from CRMC 2019
June 13, 2019
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3 ways to listen to the voice of the customer
June 12, 2019
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1:You personalization with Dunkin' and AutoZone
June 06, 2019
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Identity isn’t just offline or online: It’s both
June 04, 2019
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Loyalty Expo recap: Going beyond points
May 30, 2019
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Considerations for using AI in paid search
May 23, 2019
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4 stages to navigating digital transformation in healthcare
May 21, 2019
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Crawl, walk, run: The only approach to B2B digital transformation success
May 16, 2019
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How to market in a multi-brand organization
May 15, 2019
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The role your brand plays in a customer’s life
May 14, 2019
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Guiding the customer journey: The influence of preferences, curation and relevance
May 01, 2019
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Transactional vs. location data: Is one better?
April 30, 2019
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A 'Leader' in loyalty experience to build lifetime customer connections
April 29, 2019
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5 ways marketers underutilize social media
April 25, 2019
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How to establish 'big L' loyalty
April 24, 2019
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Leading with inspiration: 3 reasons women are successful leaders
April 23, 2019
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5 design considerations for your enterprise customer insights program
April 18, 2019
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5 tactics to help prevent loyalty reward redemption fraud
April 17, 2019
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How to achieve consumer-centricity in healthcare marketing
April 16, 2019
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Blog
5 strategies to drive one more visit, purchase & dollar per order
April 11, 2019
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3 benefits of subscription-based loyalty programs
April 09, 2019
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Shifting from little L to big L loyalty: The three stages
April 02, 2019
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What’s trending in print & digital marketing: Key learnings from NEMOA
March 28, 2019
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Emotional loyalty marketing: 3 tips to help keep emotions front and center
March 26, 2019
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Data quality: The foundation of high-performance marketing
March 21, 2019
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When it comes to data, seasonality is always in season
March 19, 2019
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Blog
Building blocks of personalization, block 3: Role of content
March 14, 2019
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Q&A: The rideshare effect
March 12, 2019
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Shoptalk 2019 recap: Good data drives even better marketing
March 07, 2019
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Building blocks of personalization, block 2: Making data useful
March 05, 2019
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The influence of customer service in loyalty programs
February 28, 2019
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Blog
International loyalty: Preparing your people, process and tech for success
February 26, 2019
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Blog
Understanding ‘the why’ behind each donor's actions
February 21, 2019
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How Gen Z influences older generations
February 19, 2019
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Q&A: Cross-generational research
February 12, 2019
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Blog
Restaurants: Embrace data to drive revenue
January 31, 2019
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Blog
The data gap in CPG marketing
January 22, 2019
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The future of travel loyalty: 5 ways to prepare
January 17, 2019
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Loyalty programs for big-ticket items: The story of My GM Rewards
January 16, 2019
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4 retail learnings from holiday 2018
January 15, 2019
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What the retailization of loyalty means for travelers
January 09, 2019
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How brands powered lifetime loyalty connections in 2018
December 13, 2018
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How to achieve success with machine learning – a collect, detect, act approach
November 20, 2018
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Understanding what creates an emotional connection with donors
November 16, 2018
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3 best practices for designing an effective restaurant loyalty program
November 08, 2018
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5 tips to help ensure a responsible data strategy
November 06, 2018
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Blog
Forget 1:1. 1:You is the new marketing reality
October 30, 2018
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Why data & loyalty belong together
October 11, 2018
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Experiential loyalty marketing tips
October 10, 2018
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Catalog value in the digital age
September 27, 2018
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Make your loyalty program everyday exceptional
September 13, 2018
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How consumers manage their health and what it means for marketers
August 30, 2018
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How data makes the customer connection ‘one mile’ at a time
August 29, 2018
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How utility companies can monetize data
August 23, 2018
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Achieving your goals and beyond this holiday season
August 21, 2018
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The building blocks of personalization
August 01, 2018
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Meet a marketing expert: Mark Sucrese on machine learning & AI
July 31, 2018
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How personalization influences today’s retail shopper
July 26, 2018
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3 factors critical to customer loyalty
July 24, 2018
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Creating harmonized experiences that drive loyalty for life
July 11, 2018
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The pivotal role of email address in database management
July 09, 2018
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Understanding a consumer's retailer of choice and what drives their loyalty
July 06, 2018
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Restarting her career
June 29, 2018
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Blog
Real consumers share what personalized experiences they expect
June 28, 2018
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Blog
Meet a marketing expert: Kelly Nickerson & Epsilon's retail strategic consulting practice
June 26, 2018
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Blog
CMO success starts with simplicity and transparency
June 12, 2018
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Powering lifetime connections, stage III – adjusting communications along the journey
June 08, 2018
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5 self-evident data-driven marketing truths
June 01, 2018
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3 ways to enhance your marketing strategy with personas
May 24, 2018
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Creating loyalty through better communication
May 22, 2018
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Mastering the art of push notifications
May 18, 2018
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Blog
GDPR and Epsilon: Data protection efforts will remain at the forefront
May 14, 2018
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Spring into improved data-driven marketing programs
April 26, 2018
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5 tips to increase customer engagement
April 24, 2018
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Why 2018 is the year to adopt new mobile messaging capabilities
April 17, 2018
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Blog
Putting your restaurant loyalty program to the test
April 09, 2018
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Blog
Powering lifetime connections Stage II: Creating a plan for ongoing dialogue
April 02, 2018
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Blog
GDPR: Steps towards compliance
March 29, 2018
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Achieve omnichannel success through data infrastructure
March 21, 2018
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Blog
Machine Learning: Helping to increase engagement within loyalty programs
March 20, 2018
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Loyalty found: Optimizing customer experience to encourage allegiance
March 14, 2018
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Blog
#PressforProgress: Voices of our female leaders
March 08, 2018
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The power of data: achieving trust in your loyalty program
March 05, 2018
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Four ways to simplify the complex world of loyalty
March 01, 2018
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Blog
Consistent data drives brand experience
February 22, 2018
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Blog
For the love of data
February 14, 2018
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Blog
Epsilon’s focus on data privacy
February 13, 2018
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Blog
Differentiate your loyalty program with convenience
February 08, 2018
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Blog
Turning a friend into a donor – the influential power of social media
January 31, 2018
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Blog
Delivering ‘L’oyalty through the true meaning of a brand experience
January 11, 2018
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Blog
New insights for a customer-obsessed New Year
January 09, 2018
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10 data-driven marketing trends of 2017
December 27, 2017
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Maintaining the true meaning of Giving Tuesday
December 19, 2017
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The unforgettable customer experiences of 2017
December 13, 2017
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How the Internet of Things will impact customer loyalty in 2018
December 07, 2017
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Blog
The art and science of loyalty
November 30, 2017
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Blog
Epsilon's Q2 2017 email trends and benchmarks
November 21, 2017
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Epsilon ranked as one of the most significant digital experience service providers
November 20, 2017
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Blog
The power of "unwritten" loyalty rewards
October 26, 2017
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Blog
GDPR and Epsilon: Our preparation efforts
October 24, 2017
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Achieving success together: not-for-profit organizations and retailers unite
October 19, 2017
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The 8,000 people who make Epsilon and Conversant (and advertising) great
September 26, 2017
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Why data is a key component of micro- moment marketing
September 21, 2017
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3 ways to secure the ‘second’ purchase from your customers
September 07, 2017
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Microinteractions: The low cost of high reward
August 31, 2017
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Epsilon named a leader in customer loyalty by independent research firm
August 30, 2017
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4 ways to connect emotionally with donors
August 22, 2017
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Mobile payments vs. mobile wallets: Why brands should adopt
August 01, 2017
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Leveraging data to create emotional intelligence for marketing
July 27, 2017
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Martech is hard: Improve your chances of martech and marketing success
July 25, 2017
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5 key insights for retailers this holiday season
July 18, 2017
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How to build flawless marketing operations
June 29, 2017
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Leveraging data in an omnichannel world
June 06, 2017
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Proof that you shouldn’t worry about over promotion
May 31, 2017
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The future of digital and its impact on the travel industry
May 24, 2017
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Reimagining your data strategy
April 20, 2017
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Loyalty is more than a marketing program
April 12, 2017
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MarTech is hard: Focus on your needs, not just the tools
April 10, 2017
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Marketing tech in transition: Artificial Intelligence
April 06, 2017
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Marketing tech in transition: Identity Resolution
April 05, 2017
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Marketing tech in transition: The Cloud
April 04, 2017
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Marketing tech in transition: Big Data
April 03, 2017
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Marketing tech in transition: Four imperatives
March 30, 2017
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The role of marketing services in becoming an experience-led business
March 23, 2017
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The bell curve of marketing
March 20, 2017
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4 ways to develop the best loyalty program for your restaurant
March 16, 2017
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Mobile World Congress: The future of marketing
March 13, 2017
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Talking to your diverse donors
March 09, 2017
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