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4 CPG COVID insights for consumer marketing and what to do with...

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how...

Retail messaging during COVID-19: What to embrace right now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our...

A privacy partner you can trust: CCPA and beyond

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, giving California residents additional rights with respect to their...

4 reasons your identity resolution program isn’t...

Most marketers struggle with identity management. This post outlines 4 deficiencies and how to handle them.

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Blog

4 CPG COVID insights for consumer marketing and what to do with...

Retail messaging during COVID-19: What to embrace right now

A privacy partner you can trust: CCPA and beyond

4 reasons your identity resolution program isn’t...

1st-party vs 3rd-party cookies: What’s the difference?

September 17, 2020

What brands can learn from DTC to weather the current storm

September 16, 2020

New data reveals consumer financial habits and preferences during COVID

September 10, 2020

The 4 ingredients you need to move from mass communication to mass personalization

September 09, 2020

Conversational AI and the customer journey

September 03, 2020

Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

August 27, 2020

Transform brick-and-mortar experiences with a digital marketing services mindset

August 25, 2020

Marketing leaders weigh in on email during COVID-19

August 13, 2020

#1 overlooked monetization opportunity: Messaging on the open web

August 12, 2020

Ask the expert: How can retailers succeed this holiday season?

July 31, 2020

The case for bringing balance back to the marketing ecosystem

July 28, 2020

Entertaining at home: 5 tips for marketing your restaurant’s catering

July 23, 2020

With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 16, 2020

How retailers are adapting their back-to-school planning

July 09, 2020

Building omnichannel loyalty in an increasingly contactless retail world

July 08, 2020

Understanding impact: A practical guide to marketing attribution

July 02, 2020

Modernizing digital marketing: What “Strategy as a Service” means to us

June 24, 2020

The importance of virtual conversations in a contactless world

June 16, 2020

How loyalty programs combat customer identity management challenges

June 10, 2020

How Location Driver will accelerate sales of reopening restaurants or stores

June 09, 2020

As mobile financial journeys increase, so do gaps in customer understanding

May 21, 2020

Four elements that drive digital transformation in marketing

May 19, 2020

Engage customers during COVID-19 and beyond with interactive email

May 14, 2020

Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

May 06, 2020

Adapting your customer loyalty marketing efforts in the face of economic disruption

May 05, 2020

DMOs, COVID-19 offers an opportunity to evolve: Level up to ‘destination management’

May 04, 2020

Building a strong foundation for hyper-personalization: identity resolution & your martech investment

April 30, 2020

How the upcoming presidential election will impact consumer spending

April 29, 2020

In times of uncertainty, data helps us stay connected

April 23, 2020

Develop customer trust with meaningful virtual engagement—especially in a down cycle

April 21, 2020

The $42 billion co-op advertising opportunity: a win-win for retailers and brands

April 15, 2020

Effective digital messaging strategies for restaurants during uncertain times

April 09, 2020

Celebrating Moms, Dads & Grads during COVID-19: How marketers can use email to connect with customers

April 08, 2020

The power of data: uniting spend and donating behavior to understand customers

March 31, 2020

Another exciting year for BIMI email: Logos in the inbox for a more trustworthy ecosystem

March 19, 2020

See that ad following you around the internet? Don’t be that brand.

March 17, 2020

Customer loyalty as an outcome, not just a program