EPS US - Blog

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4 CPG COVID insights for consumer marketing and what to do with...

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how...

Retail messaging during COVID-19: What to embrace right now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our...

A privacy partner you can trust: CCPA and beyond

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, giving California residents additional rights with respect to their...

4 reasons your identity resolution program isn’t...

Most marketers struggle with identity management. This post outlines 4 deficiencies and how to handle them.

The case for bringing balance back to the marketing ecosystem

July 28, 2020

Entertaining at home: 5 tips for marketing your restaurant’s catering

July 23, 2020

Ask the expert: How can retailers succeed this holiday season?

July 22, 2020

With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 16, 2020

How retailers are adapting their back-to-school planning

July 09, 2020

Building omnichannel loyalty in an increasingly contactless retail world

July 08, 2020

Understanding impact: A practical guide to marketing attribution

July 02, 2020

Modernizing digital marketing: What “Strategy as a Service” means to us

June 24, 2020

The importance of virtual conversations in a contactless world

June 16, 2020

How loyalty programs combat customer identity management challenges

June 10, 2020

How Location Driver will accelerate sales of reopening restaurants or stores

June 09, 2020

As mobile financial journeys increase, so do gaps in customer understanding

May 21, 2020

Four elements that drive digital transformation in marketing

May 19, 2020

Engage customers during COVID-19 and beyond with interactive email

May 14, 2020

Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

May 06, 2020

Adapting your customer loyalty marketing efforts in the face of economic disruption

May 05, 2020

DMOs, COVID-19 offers an opportunity to evolve: Level up to ‘destination management’

May 04, 2020

Building a strong foundation for hyper-personalization: identity resolution & your martech investment

April 30, 2020

How the upcoming presidential election will impact consumer spending

April 29, 2020

In times of uncertainty, data helps us stay connected

April 23, 2020

Develop customer trust with meaningful virtual engagement—especially in a down cycle

April 21, 2020

The $42 billion co-op advertising opportunity: a win-win for retailers and brands

April 15, 2020

Effective digital messaging strategies for restaurants during uncertain times

April 09, 2020

Celebrating Moms, Dads & Grads during COVID-19: How marketers can use email to connect with customers

April 08, 2020

The power of data: uniting spend and donating behavior to understand customers

March 31, 2020

Another exciting year for BIMI email: Logos in the inbox for a more trustworthy ecosystem

March 19, 2020

See that ad following you around the internet? Don’t be that brand.

March 17, 2020

Customer loyalty as an outcome, not just a program

March 12, 2020

The power of identity—what restaurants can learn from Forrester’s research

March 10, 2020

The connected, personalized retail experience: eTail West recap

March 05, 2020

Identity: How moments become meaningful customer experiences

March 03, 2020

How beauty brands can bridge their customer data gap

February 27, 2020

Third-party data isn’t dead

February 25, 2020

3 steps for CPG brands to grow customer connections and sales

February 20, 2020

Forrester research shows travel marketers are behind with identity

February 11, 2020

Should DTC companies invest in branding? 7 marketers weigh in

February 06, 2020

Customer experience management: Improve your strategy

February 04, 2020

The role of data within machine learning and the benefits to retailers

January 30, 2020

After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

January 27, 2020

Forrester study uncovers the cost of bad identity resolution in financial services

January 23, 2020

Retailers struggle with identity resolution: New Forrester research explains why

January 09, 2020

5 key movie marketing takeaways from our keynote at Variety Innovate

January 02, 2020

Studying the competition: Learning from the success of DTC brands

December 19, 2019

The role of the retail store in today’s omnichannel strategy

December 12, 2019

Four loyalty trends for the decade to come

December 11, 2019

How to maximize returns on your martech investments

December 05, 2019

5 tips for creating a more accessible future

December 03, 2019

How to drive and measure movie ticket sales—when 75% are bought at the box office

December 02, 2019

How to create a loyal, total relationship banking experience for your customers

November 26, 2019

How to deliver personalized interactions at every stage of the traveler’s journey

November 21, 2019

The benefits an advanced TV advertising strategy can bring to your marketing efforts

November 14, 2019

Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

The diner dilemma: How restaurant marketers can keep up with third-party delivery

November 07, 2019

Key action items for your loyalty program relaunch/refresh

November 07, 2019

5 tips to fuse email creativity with data and technology

October 31, 2019

Multi-touch attribution: How one auto brand proved their marketing value

October 24, 2019

Preparing your loyalty marketing program for 2020

October 24, 2019

The secret to retaining your financial customers

October 22, 2019

Differentiating through identity, data and technology

October 22, 2019

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

How financial services marketers should respond to new Facebook regulations

October 15, 2019

1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

How to deliver experiences customers love by building your own walled garden

October 03, 2019

3 tips to achieve your omnichannel strategy

October 01, 2019

Tourism improvement districts: The new funding source for destination marketers

September 26, 2019

Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

How to win with category acquisition

September 17, 2019

Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

9 ways healthcare marketers are improving the customer experience

September 12, 2019

Beyond loyalty: How to market to moviegoers throughout the entire buyer’s journey

September 12, 2019

CPG brands: Want more from your third-party data? Start with identity

September 10, 2019

Elevate your game with a new programmatic bid strategy

September 10, 2019

3 examples of personalization in travel to inspire marketers

September 05, 2019

Innovation at the heart of our operation

September 03, 2019

How data can (and should) drive your beauty marketing strategy

August 29, 2019

3 tips for going global with your loyalty program

August 29, 2019

Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

3 insights to improve your tune-in rates with digital marketing

August 22, 2019

Considerations for your customer-first and CDP initiatives

August 15, 2019

3 reasons why print belongs in your marketing mix

August 15, 2019

Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

Acts of kindness encourage brand loyalty

August 13, 2019

Why grocers need identity management for multicultural shoppers

August 08, 2019

How to maintain a healthy deliverability rate

August 08, 2019

How to get your best diners to visit one more time

August 06, 2019

Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

1:You emails earn an A+ for back-to-school marketing

August 01, 2019

Machine learning in marketing: A practical overview

July 25, 2019

Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

Loyalty, it’s not just about the program

July 23, 2019

How to measure the real impact of your tourism marketing

July 18, 2019

Q&A: Bringing machine learning to your marketing programs

July 18, 2019

The evolution of email: 3 tips for advancing your email marketing program

July 16, 2019

From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

Medical device marketers, do these challenges sound familiar?

July 11, 2019

New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

Personalized email marketing: 5 keys to success

July 09, 2019

What’s sizzling in retail this summer

July 02, 2019

Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

Is a subscription-based program right for your loyalty program?

June 27, 2019

Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

4 ways integrating online and offline data improves attribution

June 20, 2019

4 email personalization questions for your next campaign

June 18, 2019

Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

How to find and attract the best customers in a competitive financial market

June 13, 2019

3 ways to listen to the voice of the customer

June 12, 2019

CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

1:You personalization with Dunkin' and AutoZone

June 06, 2019

Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

Identity isn’t just offline or online: It’s both

June 04, 2019

Loyalty Expo recap: Going beyond points

May 30, 2019

Measuring beyond the click

May 28, 2019

5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

Considerations for using AI in paid search

May 23, 2019

Identity 101: Building a persistent profile

May 21, 2019

4 stages to navigating digital transformation in healthcare

May 21, 2019

How can grocers use customer data to boost business?

May 17, 2019

Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

How to market in a multi-brand organization

May 15, 2019

The role your brand plays in a customer’s life

May 14, 2019

Have an iffy email list? It may still be actionable

May 09, 2019

Re-engaging inactive subscribers: Takeaways from Dell EMC

May 09, 2019

4 steps to achieve innovation in digital messaging

May 08, 2019

Identity 101: Why vendors never talk about accuracy

May 07, 2019

It’s never too early to plan ahead: Q4 email marketing tips

May 07, 2019

Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

EEC 2019 recap: Data is changing our approach to email

May 02, 2019

Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

Location vs. Transactional data: Is one better?

April 30, 2019

The evolution of measurement, part II: The value of online and offline

April 30, 2019

A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

Identity 101: Best practices for reaching your customers online

April 25, 2019

5 ways marketers underutilize social media

April 25, 2019

How to establish 'big L' loyalty

April 24, 2019

Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

Why your tourism board needs a new approach to media

April 23, 2019

Digital Travel Summit: Data and personalization take center stage

April 18, 2019

5 design considerations for your enterprise customer insights program

April 18, 2019

5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

Coming attractions: A better digital marketing approach for your movie theater

April 16, 2019

How to achieve consumer-centricity in healthcare marketing

April 16, 2019

CBA Live recap: Serving consumers with tech and transparency

April 11, 2019

5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

Identity 101: The basics of recognizing people online

April 09, 2019

3 benefits of subscription-based loyalty programs

April 09, 2019

Financial marketing: Using adaptable digital solutions for acquisition

April 04, 2019

Considering a CDP? Look before you leap

April 04, 2019

Shifting from little L to big L loyalty: The three stages

April 02, 2019

The grocer’s dilemma: Competing with Amazon, Walmart and others

April 02, 2019

The evolution of measurement: How ad waste brought us to ROMI

March 28, 2019

What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

Emotional marketing: 3 tips to help keep emotions front and center

March 26, 2019

How to drive customers to specific stores

March 21, 2019

Data quality: The foundation of high-performance marketing

March 21, 2019

When it comes to data, seasonality is always in season

March 19, 2019

Building blocks of personalization, block 3: Role of content

March 14, 2019

Is 2019 finally the year of personalization?

March 12, 2019

Q&A: The rideshare effect

March 12, 2019

Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

Q&A: The rideshare effect

March 07, 2019

Building blocks of personalization, block 2: Making data useful

March 05, 2019

Age matters: How retailers can adapt across all generations

March 01, 2019

The influence of customer service in loyalty programs

February 28, 2019

International loyalty: Preparing your people, process and tech for success

February 26, 2019

With campaign optimization, real-time decisioning is key

February 21, 2019

Understanding ‘the why’ behind each donor's actions

February 21, 2019

How Gen Z influences older generations

February 19, 2019

Is your email strategy inclusive?

February 14, 2019

Financial marketing: How to make interactions more relevant to each individual

February 14, 2019

Q&A: Cross-generational research

February 12, 2019

Making the most of email trends and benchmarks

February 07, 2019

Aligning travel intent data to your larger marketing strategy

February 07, 2019

Restaurant marketers’ gaps and opportunities

January 31, 2019

Restaurants: Embrace data to drive revenue

January 31, 2019

Survival strategies for grocery retailers in the age of the consumer

January 24, 2019

How SEO can inform your email marketing efforts

January 24, 2019

The data gap in CPG marketing

January 22, 2019

3 tips for smarter travel upselling

January 17, 2019

The future of travel loyalty: 5 ways to prepare

January 17, 2019

Loyalty programs for big-ticket items: The story of My GM Rewards

January 16, 2019

4 retail learnings from holiday 2018

January 15, 2019

What the retailization of loyalty means for travelers

January 09, 2019

Get people to the theater: 4 takeaways for movie marketers to sell more tickets

January 03, 2019

5 tips for creating a personalization strategy that drives loyalty to your brand

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Blog

Blog

4 CPG COVID insights for consumer marketing and what to do with...

Blog

Retail messaging during COVID-19: What to embrace right now

Blog

A privacy partner you can trust: CCPA and beyond

Blog

4 reasons your identity resolution program isn’t...

Blog

The case for bringing balance back to the marketing ecosystem

July 28, 2020

Blog

Entertaining at home: 5 tips for marketing your restaurant’s catering

July 23, 2020

Blog

Ask the expert: How can retailers succeed this holiday season?

July 22, 2020

Blog

With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 16, 2020

Blog

How retailers are adapting their back-to-school planning

July 09, 2020

Blog

Building omnichannel loyalty in an increasingly contactless retail world

July 08, 2020

Blog

Understanding impact: A practical guide to marketing attribution

July 02, 2020

Blog

Modernizing digital marketing: What “Strategy as a Service” means to us

June 24, 2020

Blog

The importance of virtual conversations in a contactless world

June 16, 2020

Blog

How loyalty programs combat customer identity management challenges

June 10, 2020

Blog

How Location Driver will accelerate sales of reopening restaurants or stores

June 09, 2020

Blog

As mobile financial journeys increase, so do gaps in customer understanding

May 21, 2020

Blog

Four elements that drive digital transformation in marketing

May 19, 2020

Blog

Engage customers during COVID-19 and beyond with interactive email

May 14, 2020

Blog

Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

May 06, 2020

Blog

Adapting your customer loyalty marketing efforts in the face of economic disruption

May 05, 2020

Blog

DMOs, COVID-19 offers an opportunity to evolve: Level up to ‘destination management’

May 04, 2020

EPS US - Blog

Building a strong foundation for hyper-personalization: identity resolution & your martech investment

April 30, 2020

Blog

How the upcoming presidential election will impact consumer spending

April 29, 2020

Blog

In times of uncertainty, data helps us stay connected

April 23, 2020

EPS US - Blog

Develop customer trust with meaningful virtual engagement—especially in a down cycle

April 21, 2020

Blog

The $42 billion co-op advertising opportunity: a win-win for retailers and brands

April 15, 2020

Blog

Effective digital messaging strategies for restaurants during uncertain times

April 09, 2020