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4 CPG COVID insights for consumer marketing and what to do with...

It’s safe to say that everything is unpredictable right now. But with knowledge comes understanding, and for CPG brands, it’s important to know how...

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Retail messaging during COVID-19: What to embrace right now

My colleague and partner from our Digital CX group, Jill Redo, and I have been scanning the retail communications landscape the last few weeks. Our...

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A privacy partner you can trust: CCPA and beyond

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, giving California residents additional rights with respect to their...

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4 reasons your identity resolution program isn’t...

Most marketers struggle with identity management. This post outlines 4 deficiencies and how to handle them.

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

November 24, 2020

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Don't be fooled: Most CDPs are not enterprise-ready

November 19, 2020

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How restaurant marketers can deliver engaging contactless experiences and gain guest affinity

November 13, 2020

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For the travel industry, the new destination is contactless loyalty

November 04, 2020

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How to build loyalty in a contactless world

October 29, 2020

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How financial service brands can go contactless to build loyalty & trust

October 19, 2020

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Holidays, interrupted:  How COVID holiday plans can be a win for CPG brands

October 13, 2020

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4 tips for retailers to create contactless loyalty

October 07, 2020

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Without 3rd-party cookies and IDFA, are consumers really better off?

October 05, 2020

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Introducing contactless loyalty: 4 tips to build customer connections in a contactless world

October 02, 2020

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1st-party vs 3rd-party cookies: What’s the difference?

September 17, 2020

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What brands can learn from DTC to weather the current storm

September 16, 2020

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New data reveals consumer financial habits and preferences during COVID

September 10, 2020

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The 4 ingredients you need to move from mass communication to mass personalization

September 09, 2020

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Conversational AI and the customer journey

September 03, 2020

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

August 27, 2020

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Transform brick-and-mortar experiences with a digital marketing services mindset

August 25, 2020

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#1 overlooked monetization opportunity: Messaging on the open web

August 12, 2020

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Ask the expert: How can retailers succeed this holiday season?

July 31, 2020

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The case for bringing balance back to the marketing ecosystem

July 28, 2020

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Differentiating through identity, data and technology

July 28, 2020

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Entertaining at home: 5 tips for marketing your restaurant’s catering

July 23, 2020

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With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 16, 2020

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How retailers are adapting their back-to-school planning

July 09, 2020

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Building omnichannel loyalty in an increasingly contactless retail world

July 08, 2020

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Understanding impact: A practical guide to marketing attribution

July 02, 2020

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Modernizing digital marketing: What “Strategy as a Service” means to us

June 24, 2020

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The importance of virtual conversations in a contactless world

June 16, 2020

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How loyalty programs combat customer identity management challenges

June 10, 2020

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How Location Driver will accelerate sales of reopening restaurants or stores

June 09, 2020

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As mobile financial journeys increase, so do gaps in customer understanding

May 21, 2020

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Four elements that drive digital transformation in marketing

May 19, 2020

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Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

May 06, 2020

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Adapting your customer loyalty marketing efforts in the face of economic disruption

May 05, 2020

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DMOs, COVID-19 offers an opportunity to evolve: Level up to ‘destination management’

May 04, 2020

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Building a strong foundation for hyper-personalization: identity resolution & your martech investment

April 30, 2020

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How the upcoming presidential election will impact consumer spending

April 29, 2020

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In times of uncertainty, data helps us stay connected

April 23, 2020

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Develop customer trust with meaningful virtual engagement—especially in a down cycle

April 21, 2020

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The $42 billion co-op advertising opportunity: a win-win for retailers and brands

April 15, 2020

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Effective digital messaging strategies for restaurants during uncertain times

April 09, 2020

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Celebrating Moms, Dads & Grads during COVID-19: How marketers can use email to connect with customers

April 08, 2020

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The power of data: uniting spend and donating behavior to understand customers

March 31, 2020

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See that ad following you around the internet? Don’t be that brand.

March 17, 2020

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Customer loyalty as an outcome, not just a program

March 12, 2020

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The power of identity—what restaurants can learn from Forrester’s research

March 10, 2020

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The connected, personalized retail experience: eTail West recap

March 05, 2020

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Identity: How moments become meaningful customer experiences

March 03, 2020

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How beauty brands can bridge their customer data gap

February 27, 2020

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Third-party data isn’t dead

February 25, 2020

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3 steps for CPG brands to grow customer connections and sales

February 20, 2020

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Forrester research shows travel marketers are behind with identity

February 11, 2020

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Should DTC companies invest in branding? 7 marketers weigh in

February 06, 2020

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The role of data within machine learning and the benefits to retailers

January 30, 2020

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After Google’s news, Epsilon is positioned to thrive in the new advertising ecosystem

January 27, 2020

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Forrester study uncovers the cost of bad identity resolution in financial services

January 23, 2020

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Retailers struggle with identity resolution: New Forrester research explains why

January 09, 2020

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5 key movie marketing takeaways from our keynote at Variety Innovate

January 02, 2020

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Studying the competition: Learning from the success of DTC brands

December 19, 2019

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The role of the retail store in today’s omnichannel strategy

December 12, 2019

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Four loyalty trends for the decade to come

December 11, 2019

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How to maximize returns on your martech investments

December 05, 2019

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How to drive and measure movie ticket sales—when 75% are bought at the box office

December 02, 2019

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How to create a loyal, total relationship banking experience for your customers

November 26, 2019

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How to deliver personalized interactions at every stage of the traveler’s journey

November 21, 2019

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The benefits an advanced TV advertising strategy can bring to your marketing efforts

November 14, 2019

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Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

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The diner dilemma: How restaurant marketers can keep up with third-party delivery

November 07, 2019

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Key action items for your loyalty program relaunch/refresh

November 07, 2019

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Multi-touch attribution: How one auto brand proved their marketing value

October 24, 2019

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Preparing your loyalty marketing program for 2020

October 24, 2019

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The secret to retaining your financial customers

October 22, 2019

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

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How financial services marketers should respond to new Facebook regulations

October 15, 2019

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1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

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Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

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How to deliver experiences customers love by building your own walled garden

October 03, 2019

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3 tips to achieve your omnichannel strategy

October 01, 2019

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Tourism improvement districts: The new funding source for destination marketers

September 26, 2019

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Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

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Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

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How to win with category acquisition

September 17, 2019

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Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

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9 ways healthcare marketers are improving the customer experience

September 12, 2019

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Beyond loyalty: How to market to moviegoers throughout the entire buyer’s journey

September 12, 2019

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CPG brands: Want more from your third-party data? Start with identity

September 10, 2019

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Elevate your game with a new programmatic bid strategy

September 10, 2019

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3 examples of personalization in travel to inspire marketers

September 05, 2019

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Innovation at the heart of our operation

September 03, 2019

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How data can (and should) drive your beauty marketing strategy

August 29, 2019

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3 tips for going global with your loyalty program

August 29, 2019

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Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

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3 insights to improve your tune-in rates with digital marketing

August 22, 2019

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Considerations for your customer-first and CDP initiatives

August 15, 2019

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3 reasons why print belongs in your marketing mix

August 15, 2019

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Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

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Acts of kindness encourage brand loyalty

August 13, 2019

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Why grocers need identity management for multicultural shoppers

August 08, 2019

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How to get your best diners to visit one more time

August 06, 2019

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Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

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Machine learning in marketing: A practical overview

July 25, 2019

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Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

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Loyalty, it’s not just about the program

July 23, 2019

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How to measure the real impact of your tourism marketing

July 18, 2019

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Q&A: Bringing machine learning to your marketing programs

July 18, 2019

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From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

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Medical device marketers, do these challenges sound familiar?

July 11, 2019

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New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

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What’s sizzling in retail this summer

July 02, 2019

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Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

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Is a subscription-based program right for your loyalty program?

June 27, 2019

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Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

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4 ways integrating online and offline data improves attribution

June 20, 2019

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4 email personalization questions for your next campaign

June 18, 2019

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Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

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How to find and attract the best customers in a competitive financial market

June 13, 2019

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3 ways to listen to the voice of the customer

June 12, 2019

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CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

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1:You personalization with Dunkin' and AutoZone

June 06, 2019

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Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

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Identity isn’t just offline or online: It’s both

June 04, 2019

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Loyalty Expo recap: Going beyond points

May 30, 2019

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Measuring beyond the click

May 28, 2019

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5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

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Considerations for using AI in paid search

May 23, 2019

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Identity 101: Building a persistent profile

May 21, 2019

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4 stages to navigating digital transformation in healthcare

May 21, 2019

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How can grocers use customer data to boost business?

May 17, 2019

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Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

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How to market in a multi-brand organization

May 15, 2019

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The role your brand plays in a customer’s life

May 14, 2019

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Have an iffy email list? It may still be actionable

May 09, 2019

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Identity 101: Why vendors never talk about accuracy

May 07, 2019

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Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

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Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

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Location vs. Transactional data: Is one better?

April 30, 2019

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The evolution of measurement, part II: The value of online and offline

April 30, 2019

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A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

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Identity 101: Best practices for reaching your customers online

April 25, 2019

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5 ways marketers underutilize social media

April 25, 2019

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How to establish 'big L' loyalty

April 24, 2019

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Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

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Why your tourism board needs a new approach to media

April 23, 2019

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Digital Travel Summit: Data and personalization take center stage

April 18, 2019

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5 design considerations for your enterprise customer insights program

April 18, 2019

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5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

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Coming attractions: A better digital marketing approach for your movie theater

April 16, 2019

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How to achieve consumer-centricity in healthcare marketing

April 16, 2019

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CBA Live recap: Serving consumers with tech and transparency

April 11, 2019

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5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

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Identity 101: The basics of recognizing people online

April 09, 2019

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3 benefits of subscription-based loyalty programs

April 09, 2019

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Financial marketing: Using adaptable digital solutions for acquisition

April 04, 2019

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Considering a CDP? Look before you leap

April 04, 2019

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Shifting from little L to big L loyalty: The three stages

April 02, 2019

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The grocer’s dilemma: Competing with Amazon, Walmart and others

April 02, 2019

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The evolution of measurement: How ad waste brought us to ROMI

March 28, 2019

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What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

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Emotional marketing: 3 tips to help keep emotions front and center

March 26, 2019

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How to drive customers to specific stores

March 21, 2019

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Data quality: The foundation of high-performance marketing

March 21, 2019

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When it comes to data, seasonality is always in season

March 19, 2019

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Building blocks of personalization, block 3: Role of content

March 14, 2019

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Is 2019 finally the year of personalization?

March 12, 2019

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Q&A: The rideshare effect

March 12, 2019

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Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

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Q&A: The rideshare effect

March 07, 2019

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Building blocks of personalization, block 2: Making data useful

March 05, 2019

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Age matters: How retailers can adapt across all generations

March 01, 2019

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The influence of customer service in loyalty programs

February 28, 2019

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International loyalty: Preparing your people, process and tech for success

February 26, 2019

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With campaign optimization, real-time decisioning is key

February 21, 2019

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