When marketers run digital campaigns, they should be confident that their ads are reaching the right people with the most relevant messages.
And they should be able to take for granted that they’re reaching real humans.
But that doesn’t always happen. The Association of National Advertisers (ANA) estimates that bots make up 37% of online traffic—with up to 173% more bots on higher-CPM channels, like video. All in, it’s estimated that marketers will waste $7.2 billion on ad fraud this year.
That’s why we created the 99%+ Human Guarantee. We guarantee that bots will make up less than 1% of your digital ad impressions, as measured by Integral Ad Science, or you’ll get double your money back for those impressions.*
With our highly accurate decisioning that’s always based on persistent consumer IDs, we deliver ads with confidence—not just to real people, but to the right real people. You’ll reach millions of your target consumers without wasting money on bots.
Contact us to get started.