How Cracker Barrel engaged cross-generational audiences online

Cracker Barrel is known as the “Old Country Store.” But it wanted a new, dynamic digital strategy to engage not only its existing Boomer customers, but grow their Millennial audience.

Epsilon produced a quirky video series called The Worst Camper in the World that appealed to Millennials. To support the series, Epsilon and Conversant built a fully-integrated campaign—targeted and delivered to a custom, cross-generational audience.

By speaking to each customer as an individual, the campaign drove 13,000 new uniques to the Cracker Barrel website in four weeks.

Want to read more about how we did it? The full case study is available, here.