Blog

Differentiating through identity, data and technology

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.

We know there’s a lot of noise in our industry, which is why at Epsilon, one of the core values we live by is “Differentiate or Die,” and we approach this mindset with passion, integrity and service. It’s helped us get to where we are today, and we’re proud to share that our commitment to differentiation has vaulted us to the top.

Epsilon, and our Conversant platform, were recently named winners in the Adweek Readers’ Choice: Best of Tech Awards for Identity, Data and Email Marketing.

Our commitment to innovation has us laser-focused on helping world-class brands drive growth by engaging their customers in ongoing, rich and rewarding conversations that make people feel recognized, respected and protected.

We believe these three elements are critical for organizations to transform every customer experience into a more human experience:

  • Identity to accurately reach existing customers and prospects in real time to deliver personalized messaging and drive measurable business outcomes.
  • Data assets to enrich clients’ first-party data with demographics, behavioral insights or online and offline transactions and to predict purchases driven by machine learning and AI.
  • Technology (including CRM, email and loyalty solutions) to organize, manage and activate clients’ first-party data across channels.

“Identity, Data, and Email are foundational elements of our business,” said President, Ric Elert, in a memo to associates. “[Our] capabilities are second to none and power all that we do to deliver personalized experiences at scale for our customers.”

Today, Epsilon is positioned at the heart of Publicis Groupe, where we continue to differentiate by accelerating transformation and innovation for Publicis’ business and our clients.