Mobile World Congress: The future of marketing

Over 100,000 technology professionals – including Epsilon’s Chief Digital Officer, Agency Tom Edwards, and VP of Digital Strategy, Ian Beacraft – recently descended on Barcelona, Spain, for Mobile World Congress 2017. The technology highlighted an ambient computing future where new data types simplify complex tasks, predict need states and usher in new forms of computing that will radically alter how we connect with consumers.  Check out key highlights direct from the MWC show floor as Tom and Ian discuss trends around connection, cognition and immersion.  For deeper insights download the event recap to learn how technology will further empower consumers and shape the future of marketing.