In this evaluation, Epsilon maintained their leadership position with the study's strongest current offerings—a combination of technology capabilities and breadth and depth of services—and continued growth.
The report stated that Epsilon's "experience delivering successful loyalty solutions at scale for clients shows in its strong current offering and strong company strategy." Agility Loyalty, Epsilon's loyalty platform scored highest in the Loyalty Platform category within Current Offering. Within the sub-categories, Epsilon received the highest scores possible for configuration and customization services, scalability, systems and third party integration, data mining and modeling and executive vision. Additionally, Epsilon received the highest scores available in the Market Presence sub-categories for Financial Strength and Total Employees.
The report stated that, "large organizations seeking an experienced and reliable partner will find Epsilon an especially good choice."
"The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" reviewed the eight most significant loyalty service providers against sixty-one criteria to understand how each vendor meets marketer needs for customer loyalty program strategy, technology and execution and where they stand in relation to each other.