You are what you post: Managing your personal brand in the social sphere

Corporate recruiting, along with just about every other facet of our personal and professional lives, has changed as a result of social media. From the way employers share open positions to the means by which candidates seek recommendations, our behavior has evolved due to the influence of the social sphere.

A recent CareerBuilder survey found that as many as 37% of employers are checking out prospective employees on social networking sites—primarily Facebook, Linkedin and Twitter—before making a final decision.

At Epsilon, we don’t base our hiring decisions on social media research. However, as a marketing organization with a deep technology and communications background, we do encourage our current and prospective associates to remain active in the social space.

Just as we develop thoughtful marketing strategies for our clients across a variety of channels to portray a unique brand message, our current and prospective associates build their own personal brands. It’s important to recognize that everything you say and do in the social sphere contributes to your personal brand identity.

Here are a few strategies to build and enhance your personal brand via social media:

  • Be active. I encourage professionals to be active in the social space to cultivate their personal brands. It’s a great way to connect with former colleagues and potential employers, share insights, stay on top of the latest industry news and trends and discover learning opportunities.
  • Be aware.  Virtually everything you post is available for public consumption. As obvious as this may sound, it is too often forgotten. Reputations are difficult to build and easy to destroy. Don’t allow a negligent Twitter post to detract from your personal brand.
  • Be truthful. Always be truthful about your experience and credentials. The information you post is available for all to see, increasing your chances of being discovered if you aren’t upfront and honest.
  • Be complete. By completing your personal profiles you can position yourself as a desirable candidate and paint a more comprehensive picture of your qualifications. You never know what might stand out to a key decision maker.

Social media shouldn’t be something we fear. In fact, it’s an extremely important tool to help connect people. As marketing and technology professionals, it’s critical to maintain and manage your personal brand as it may have an impact on where you find yourself in the future.