From new technologies to mobile devices, the ways in which consumers engage with email continue to evolve. So far, this year we have witnessed the development of several new strategies and solutions that have advanced the email channel and its impact on consumer behavior
From Google’s Action buttons and the ability to sign-up for email programs without leaving the Google search page to the introduction of Square Cash’s send money via email option, email remains a top performing marketing channel of choice. Epsilon has compiled and analyzed aggregated data from billions of emails to provide brands with email benchmarks to evaluate their respective campaigns. We hope this data will allow you to assess your performance and help improve your email strategy moving forward. Please note that this benchmark data should only be used as a guideline. Specifics for each company will drive results.