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Most marketers struggle with identity management. This post outlines 4 deficiencies and how to handle them.
The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty...
Forrester surveyed 200 marketers on their ID strategies. See what they found.
Read this post for a deep-dive into the state of personalization in retail.
Our sites are in transition, as we combine the capabilities and offerings of Epsilon and its Conversant platform into one powerhouse.