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A privacy partner you can trust: CCPA and beyond

April 02, 2020

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The power of data: uniting spend and donating behavior to understand customers

March 31, 2020

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See that ad following you around the internet? Don’t be that brand.

March 17, 2020

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Aspire to loyalty as an outcome, not just a program

March 12, 2020

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The power of identity—what restaurants can learn from Forrester’s research

March 10, 2020

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The connected, personalized retail experience: eTail West recap

March 05, 2020

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Identity: How moments become meaningful customer experiences

March 03, 2020

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How beauty brands can bridge their customer data gap

February 27, 2020

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Third-party data isn’t dead

February 25, 2020

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3 steps for CPG brands to grow customer connections and sales

February 20, 2020

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Forrester research shows travel marketers are behind with identity

February 11, 2020

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Should DTC companies invest in branding? 7 marketers weigh in

February 06, 2020

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The role of data within machine learning and the benefits to retailers

January 30, 2020

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

January 27, 2020

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Forrester study uncovers the cost of bad identity resolution in financial services

January 23, 2020

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Retailers struggle with identity resolution: New Forrester research explains why

January 09, 2020

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5 key movie marketing takeaways from our keynote at Variety Innovate

January 02, 2020

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Studying the competition: Learning from the success of DTC brands

December 19, 2019

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The role of the retail store in today’s omnichannel strategy

December 12, 2019

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Four loyalty trends for the decade to come

December 11, 2019

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How to maximize returns on your martech investments

December 05, 2019

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How to drive and measure movie ticket sales—when 75% are bought at the box office

December 02, 2019

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How to create a loyal, total relationship banking experience for your customers

November 26, 2019

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How to deliver personalized interactions at every stage of the traveler’s journey

November 21, 2019

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The benefits an advanced TV strategy can bring to your marketing efforts

November 14, 2019

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Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

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The diner dilemma: How restaurant marketers can keep up with third-party delivery

November 07, 2019

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Key action items for your loyalty program relaunch/refresh

November 07, 2019

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Multi-touch attribution: How one auto brand proved their marketing value

October 24, 2019

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Preparing your loyalty marketing program for 2020

October 24, 2019

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The secret to retaining your financial customers

October 22, 2019

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Differentiating through identity, data and technology

October 22, 2019

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Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

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How financial services marketers should respond to new Facebook regulations

October 15, 2019

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1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

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Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

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How to deliver experiences customers love by building your own walled garden

October 03, 2019

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3 tips for achieving your omnichannel goals

October 01, 2019

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Tourism improvement districts: The new funding source for destination marketers

September 26, 2019

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Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

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Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

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How to win with category acquisition

September 17, 2019

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Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

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9 ways healthcare marketers are improving the customer experience

September 12, 2019

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Beyond loyalty: How to market to moviegoers throughout the entire buyer’s journey

September 12, 2019

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CPG brands: Want more from your third-party data? Start with identity

September 10, 2019

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Elevate your game with a new programmatic bid strategy

September 10, 2019

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3 travel personalization examples to inspire marketers

September 05, 2019

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Innovation at the heart of our operation

September 03, 2019

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How data can (and should) drive your beauty marketing strategy

August 29, 2019

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3 tips for going global with your loyalty program

August 29, 2019

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Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

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3 insights to improve your tune-in rates with digital marketing

August 22, 2019

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Considerations for your customer-first and CDP initiatives

August 15, 2019

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3 reasons why print belongs in your marketing mix

August 15, 2019

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Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

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Acts of kindness encourage brand loyalty

August 13, 2019

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Why grocers need identity management for multicultural shoppers

August 08, 2019

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How to get your best diners to visit one more time

August 06, 2019

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Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

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Machine learning in marketing: A practical overview

July 25, 2019

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Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

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Loyalty, it’s not just about the program

July 23, 2019

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How to measure the real impact of your tourism marketing

July 18, 2019

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Q&A: Bringing machine learning to your marketing programs

July 18, 2019

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From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

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Medical device marketers, do these challenges sound familiar?

July 11, 2019

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New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

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What’s sizzling in retail this summer

July 02, 2019

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Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

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Is a subscription-based program right for your loyalty program?

June 27, 2019

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Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

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4 ways integrating online and offline data improves attribution

June 20, 2019

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4 email personalization questions for your next campaign

June 18, 2019

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Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

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How to find and attract the best customers in a competitive financial market

June 13, 2019

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3 ways to listen to the voice of the customer

June 12, 2019

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CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

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1:You personalization with Dunkin' and AutoZone

June 06, 2019

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Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

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Identity isn’t just offline or online: It’s both

June 04, 2019

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Loyalty Expo recap: Going beyond points

May 30, 2019

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Measuring beyond the click

May 28, 2019

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5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

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Considerations for using AI in paid search

May 23, 2019

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Identity 101: Building a persistent profile

May 21, 2019

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4 stages to navigating digital transformation in healthcare

May 21, 2019

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How can grocers use customer data to boost business?

May 17, 2019

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Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

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How to market in a multi-brand organization

May 15, 2019

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The role your brand plays in a customer’s life

May 14, 2019

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Have an iffy email list? It may still be actionable

May 09, 2019

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Identity 101: Why vendors never talk about accuracy

May 07, 2019

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Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

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Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

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Transactional vs. location data: Is one better?

April 30, 2019

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The evolution of measurement, part II: The value of online and offline

April 30, 2019

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A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

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Identity 101: Best practices for reaching your customers online

April 25, 2019

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5 ways marketers underutilize social media

April 25, 2019

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How to establish 'big L' loyalty

April 24, 2019

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Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

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Why your tourism board needs a new approach to media

April 23, 2019

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Digital Travel Summit: Data and personalization take center stage

April 18, 2019

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5 design considerations for your enterprise customer insights program

April 18, 2019

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5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

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Coming attractions: A better digital marketing approach for your movie theater

April 16, 2019

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How to achieve consumer-centricity in healthcare marketing

April 16, 2019

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CBA Live recap: Serving consumers with tech and transparency

April 11, 2019

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5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

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Identity 101: The basics of recognizing people online

April 09, 2019

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3 benefits of subscription-based loyalty programs

April 09, 2019

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Financial marketing: Using adaptable digital solutions for acquisition

April 04, 2019

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Considering a CDP? Look before you leap

April 04, 2019

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Shifting from little L to big L loyalty: The three stages

April 02, 2019

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The grocer’s dilemma: Competing with Amazon, Walmart and others

April 02, 2019

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The evolution of measurement: How ad waste brought us to ROMI

March 28, 2019

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What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

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Emotional loyalty marketing: 3 tips to help keep emotions front and center

March 26, 2019

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How to drive customers to specific stores

March 21, 2019

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Data quality: The foundation of high-performance marketing

March 21, 2019

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When it comes to data, seasonality is always in season

March 19, 2019

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Building blocks of personalization, block 3: Role of content

March 14, 2019

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Is 2019 finally the year of personalization?

March 12, 2019

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Q&A: The rideshare effect

March 12, 2019

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Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

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Q&A: The rideshare effect

March 07, 2019

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Building blocks of personalization, block 2: Making data useful

March 05, 2019

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Age matters: How retailers can adapt across all generations

March 01, 2019

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The influence of customer service in loyalty programs

February 28, 2019

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International loyalty: Preparing your people, process and tech for success

February 26, 2019

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With campaign optimization, real-time decisioning is key

February 21, 2019

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Understanding ‘the why’ behind each donor's actions

February 21, 2019

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How Gen Z influences older generations

February 19, 2019

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Financial marketing: How to make interactions more relevant to each individual

February 14, 2019

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Q&A: Cross-generational research

February 12, 2019

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Aligning travel intent data to your larger marketing strategy

February 07, 2019

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Restaurant marketers’ gaps and opportunities

January 31, 2019

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Restaurants: Embrace data to drive revenue

January 31, 2019

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Survival strategies for grocery retailers in the age of the consumer

January 24, 2019

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The data gap in CPG marketing

January 22, 2019

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3 tips for smarter travel upselling

January 17, 2019

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The future of travel loyalty: 5 ways to prepare

January 17, 2019

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Loyalty programs for big-ticket items: The story of My GM Rewards

January 16, 2019

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4 retail learnings from holiday 2018

January 15, 2019

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What the retailization of loyalty means for travelers

January 09, 2019

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Get people to the theater: 4 takeaways for movie marketers to sell more tickets

January 03, 2019

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When it comes to cookies, don't settle for crumbs of customer and prospect data

December 28, 2018

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How brands powered lifetime loyalty connections in 2018

December 13, 2018

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Most technology for marketing has a big gap: Prospects

December 10, 2018

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50 first dates: Digital marketing shouldn't be this bad

November 27, 2018

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How to achieve success with machine learning – a collect, detect, act approach

November 20, 2018

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Understanding what creates an emotional connection with donors

November 16, 2018

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3 best practices for designing an effective restaurant loyalty program

November 08, 2018

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5 tips to help ensure a responsible data strategy

November 06, 2018

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Forget 1:1. 1:You is the new marketing reality

October 30, 2018

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Why data & loyalty belong together

October 11, 2018

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Experiential loyalty marketing tips

October 10, 2018

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Leadership advice for women in tech

October 09, 2018

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CPG marketers: Focus on data to boost engagement and sales

October 04, 2018

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Is it time to re-evaluate the DMP? Key questions to ask DMP vendors

September 27, 2018

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Catalog value in the digital age

September 27, 2018

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Make your loyalty program everyday exceptional

September 13, 2018

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How consumers manage their health and what it means for marketers

August 30, 2018

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How data makes the customer connection ‘one mile’ at a time

August 29, 2018

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How utility companies can monetize data

August 23, 2018

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The pursuit of high ad quality

August 23, 2018

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Achieving your goals and beyond this holiday season

August 21, 2018

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