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Loyalty’s secret ingredient: Email

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty...

How Coach, JustFab and Walgreens personalize marketing on a...

Read this post for a deep-dive into the state of personalization in retail.

1:You, it’s now a reality

The evolution of 1:1 to 1:You is about advancements in strategy and bringing together data from vastly different inputs, technology and outcomes.

Are you undervaluing trigger emails?

How to use trigger emails to support each customer’s buying journey.

How to maximize returns on your martech investments

December 05, 2019

5 tips for creating a more accessible future

December 03, 2019

How to create a loyal, total relationship banking experience for your customers

November 26, 2019

The benefits an advanced TV strategy can bring to your marketing efforts

November 14, 2019

Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

Key action items for your loyalty program relaunch/refresh

November 07, 2019

5 tips to fuse email creativity with data and technology

October 31, 2019

Preparing your loyalty marketing program for 2020

October 24, 2019

Differentiating through identity, data and technology

October 22, 2019

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

3 tips for achieving your omnichannel goals

October 01, 2019

Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

9 ways healthcare marketers are improving the customer experience

September 12, 2019

Elevate your game with a new programmatic bid strategy

September 10, 2019

3 travel personalization examples to inspire marketers

September 05, 2019

Innovation at the heart of our operation

September 03, 2019

3 tips for going global with your loyalty program

August 29, 2019

Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

3 reasons why print belongs in your marketing mix

August 15, 2019

Acts of kindness encourage brand loyalty

August 13, 2019

How to maintain a healthy deliverability rate

August 08, 2019

Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

1:You emails earn an A+ for back-to-school marketing

August 01, 2019

Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

Loyalty, it’s not just about the program

July 23, 2019

Q&A: Bringing machine learning to your marketing programs

July 18, 2019

The evolution of email: 3 tips for advancing your email marketing program

July 16, 2019

Medical device marketers, do these challenges sound familiar?

July 11, 2019

Personalized email marketing: 5 keys to success

July 09, 2019

What’s sizzling in retail this summer

July 02, 2019

Is a subscription-based program right for your loyalty program?

June 27, 2019

Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

4 email personalization questions for your next campaign

June 18, 2019

Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

3 ways to listen to the voice of the customer

June 12, 2019

1:You personalization with Dunkin' and AutoZone

June 06, 2019

Identity isn’t just offline or online: It’s both

June 04, 2019

Loyalty Expo recap: Going beyond points

May 30, 2019

Considerations for using AI in paid search

May 23, 2019

4 stages to navigating digital transformation in healthcare

May 21, 2019

Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

How to market in a multi-brand organization

May 15, 2019

The role your brand plays in a customer’s life

May 14, 2019

Re-engaging inactive subscribers: Takeaways from Dell EMC

May 09, 2019

4 steps to achieve innovation in digital messaging

May 08, 2019

It’s never too early to plan ahead: Q4 email marketing tips

May 07, 2019

EEC 2019 recap: Data is changing our approach to email

May 02, 2019

Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

Transactional vs. location data: Is one better?

April 30, 2019

A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

5 ways marketers underutilize social media

April 25, 2019

How to establish 'big L' loyalty

April 24, 2019

Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

5 design considerations for your enterprise customer insights program

April 18, 2019

5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

How to achieve consumer-centricity in healthcare marketing

April 16, 2019

5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

3 benefits of subscription-based loyalty programs

April 09, 2019

Considering a CDP? Look before you leap

April 04, 2019

Shifting from little L to big L loyalty: The three stages

April 02, 2019

What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

Emotional loyalty marketing: 3 tips to help keep emotions front and center

March 26, 2019

Data quality: The foundation of high-performance marketing

March 21, 2019

When it comes to data, seasonality is always in season

March 19, 2019

Building blocks of personalization, block 3: Role of content

March 14, 2019

Q&A: The rideshare effect

March 12, 2019

Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

Building blocks of personalization, block 2: Making data useful

March 05, 2019

The influence of customer service in loyalty programs

February 28, 2019

International loyalty: Preparing your people, process and tech for success

February 26, 2019

Understanding ‘the why’ behind each donor's actions

February 21, 2019

How Gen Z influences older generations

February 19, 2019

Is your email strategy inclusive?

February 14, 2019

Q&A: Cross-generational research

February 12, 2019

Making the most of email trends and benchmarks

February 07, 2019

Restaurants: Embrace data to drive revenue

January 31, 2019

How SEO can inform your email marketing efforts

January 24, 2019

The data gap in CPG marketing

January 22, 2019

The future of travel loyalty: 5 ways to prepare

January 17, 2019

Loyalty programs for big-ticket items: The story of My GM Rewards

January 16, 2019

4 retail learnings from holiday 2018

January 15, 2019

What the retailization of loyalty means for travelers

January 09, 2019

5 tips for creating a personalization strategy that drives loyalty to your brand

January 03, 2019

5 ways to add personalization in 2019

December 20, 2018

How brands powered lifetime loyalty connections in 2018

December 13, 2018

5 acquisition tips to consider for your email marketing strategy

December 12, 2018

How to achieve success with machine learning – a collect, detect, act approach

November 20, 2018

Getting to 40 Under 40 with a team of superheroes

November 20, 2018

Understanding what creates an emotional connection with donors

November 16, 2018

3 best practices for designing an effective restaurant loyalty program

November 08, 2018

5 tips to help ensure a responsible data strategy

November 06, 2018

Forget 1:1. 1:You is the new marketing reality

October 30, 2018

How to deliver more personalization

October 18, 2018

Why data & loyalty belong together

October 11, 2018

Experiential loyalty marketing tips

October 10, 2018

Catalog value in the digital age

September 27, 2018

Q2 2018 email trends overview

September 25, 2018

Planning for fallbacks — GIFs, video, web fonts, oh my!

September 20, 2018

Make your loyalty program everyday exceptional

September 13, 2018

How consumers manage their health and what it means for marketers

August 30, 2018

How data makes the customer connection ‘one mile’ at a time

August 29, 2018

How utility companies can monetize data

August 23, 2018

Achieving your goals and beyond this holiday season

August 21, 2018

9 tips for personalizing emails wisely

August 16, 2018

Leading with vision: Email reimagined

August 07, 2018

Email trends and benchmarks remain steady in Q1 2018

August 02, 2018

The building blocks of personalization

August 01, 2018

Meet a marketing expert: Mark Sucrese on machine learning & AI

July 31, 2018

How personalization influences today’s retail shopper

July 26, 2018

3 factors critical to customer loyalty

July 24, 2018

Creating harmonized experiences that drive loyalty for life

July 11, 2018

The pivotal role of email address in database management

July 09, 2018

Understanding a consumer's retailer of choice and what drives their loyalty

July 06, 2018

Restarting her career

June 29, 2018

Real consumers share what personalized experiences they expect

June 28, 2018

Meet a marketing expert: Kelly Nickerson & Epsilon's retail strategic consulting practice

June 26, 2018

CMO success starts with simplicity and transparency

June 12, 2018

Powering lifetime connections, stage III – adjusting communications along the journey

June 08, 2018

5 self-evident data-driven marketing truths

June 01, 2018

3 ways to enhance your marketing strategy with personas

May 24, 2018

Creating loyalty through better communication

May 22, 2018

Mastering the art of push notifications

May 18, 2018

Email trends and benchmarks show strong email engagement for retailers in pivotal Q4 2017

May 15, 2018

GDPR and Epsilon: Data protection efforts will remain at the forefront

May 14, 2018

Spring into improved data-driven marketing programs

April 26, 2018

5 tips to increase customer engagement

April 24, 2018

Why 2018 is the year to adopt new mobile messaging capabilities

April 17, 2018

Reimagine email: Create an innovative environment to test campaigns

April 12, 2018

Putting your restaurant loyalty program to the test

April 09, 2018

Powering lifetime connections Stage II: Creating a plan for ongoing dialogue

April 02, 2018

GDPR: Steps towards compliance

March 29, 2018

7 ways to make your email stand out (without too much engineering)

March 29, 2018

Achieve omnichannel success through data infrastructure

March 21, 2018

Machine Learning: Helping to increase engagement within loyalty programs

March 20, 2018

Loyalty found: Optimizing customer experience to encourage allegiance

March 14, 2018

#PressforProgress: Voices of our female leaders

March 08, 2018

The power of data: achieving trust in your loyalty program

March 05, 2018

Four ways to simplify the complex world of loyalty

March 01, 2018

Google AMPs up email offerings

February 27, 2018

Consistent data drives brand experience

February 22, 2018

For the love of data

February 14, 2018

Epsilon’s focus on data privacy

February 13, 2018

Differentiate your loyalty program with convenience

February 08, 2018

Turning a friend into a donor – the influential power of social media

January 31, 2018

7 steps to creating killer email content

January 25, 2018

Delivering ‘L’oyalty through the true meaning of a brand experience

January 11, 2018

New insights for a customer-obsessed New Year

January 09, 2018

10 data-driven marketing trends of 2017

December 27, 2017

Maintaining the true meaning of Giving Tuesday

December 19, 2017

The unforgettable customer experiences of 2017

December 13, 2017

How the Internet of Things will impact customer loyalty in 2018

December 07, 2017

The art and science of loyalty

November 30, 2017

Epsilon's Q2 2017 email trends and benchmarks

November 21, 2017

Epsilon ranked as one of the most significant digital experience service providers

November 20, 2017

Micro-moments in email: underused and underestimated

November 14, 2017

The power of "unwritten" loyalty rewards

October 26, 2017

GDPR and Epsilon: Our preparation efforts

October 24, 2017

Achieving success together: not-for-profit organizations and retailers unite

October 19, 2017

The 8,000 people who make Epsilon and Conversant (and advertising) great

September 26, 2017

Why data is a key component of micro- moment marketing

September 21, 2017

Top 3 priorities for marketers right now

September 12, 2017

3 ways to secure the ‘second’ purchase from your customers

September 07, 2017

Microinteractions: The low cost of high reward

August 31, 2017

Epsilon named a leader in customer loyalty by independent research firm

August 30, 2017

10 tips for making your emails accessible

August 28, 2017

4 ways to connect emotionally with donors

August 22, 2017

Q1 email trends and benchmarks: Understanding cross-device behavior remains critical

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Blog

Blog

Loyalty’s secret ingredient: Email

Blog

How Coach, JustFab and Walgreens personalize marketing on a...

Blog

1:You, it’s now a reality

Blog

Are you undervaluing trigger emails?

Blog

How to maximize returns on your martech investments

December 05, 2019

Blog

5 tips for creating a more accessible future

December 03, 2019

Blog

How to create a loyal, total relationship banking experience for your customers

November 26, 2019

Blog

The benefits an advanced TV strategy can bring to your marketing efforts

November 14, 2019

Blog

Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

Blog

Key action items for your loyalty program relaunch/refresh

November 07, 2019

Blog

5 tips to fuse email creativity with data and technology

October 31, 2019

Blog

Preparing your loyalty marketing program for 2020

October 24, 2019

Blog

Differentiating through identity, data and technology

October 22, 2019

Blog

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

Blog

1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

Blog

Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

Blog

3 tips for achieving your omnichannel goals

October 01, 2019

Blog

Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

Blog

Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

Blog

Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

Blog

9 ways healthcare marketers are improving the customer experience

September 12, 2019

Blog

Elevate your game with a new programmatic bid strategy

September 10, 2019

Blog

3 travel personalization examples to inspire marketers

September 05, 2019

Blog

Innovation at the heart of our operation

September 03, 2019

Blog

3 tips for going global with your loyalty program

August 29, 2019

Blog

Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

Blog

3 reasons why print belongs in your marketing mix

August 15, 2019