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Epsilon Marketing

Posts by Epsilon Marketing

Blog
1st-party vs 3rd-party cookies: What’s the difference?
September 17, 2020
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Article
Privacy, please
September 15, 2020
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Article
How do you break down data silos across teams?
August 10, 2020
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Blog
Ask the expert: How can retailers succeed this holiday season?
July 31, 2020
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Blog
Differentiating through identity, data and technology
July 28, 2020
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Blog
Understanding impact: A practical guide to marketing attribution
July 02, 2020
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Blog
A privacy partner you can trust: CCPA and beyond
April 02, 2020
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Blog
Customer loyalty as an outcome, not just a program
March 12, 2020
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Blog
Forrester research shows travel marketers are behind with identity
February 11, 2020
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Blog
Four loyalty trends for the decade to come
December 11, 2019
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Blog
How to create a loyal, total relationship banking experience for your customers
November 26, 2019
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Blog
How to deliver personalized interactions at every stage of the traveler’s journey
November 21, 2019
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Blog
Frankentech is here to stay: How brands are getting the most out of martech investments
November 12, 2019
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Blog
Multi-touch attribution: How one auto brand proved their marketing value
October 24, 2019
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Report
Forrester study: Is your identity program built on a house of cards?
October 09, 2019
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Blog
How to deliver experiences customers love by building your own walled garden
October 03, 2019
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Blog
Digital Pharma East recap: What’s trending in healthcare
September 24, 2019
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Blog
9 ways healthcare marketers are improving the customer experience
September 12, 2019
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Blog
Beyond loyalty: How to market to moviegoers throughout the entire buyer’s journey
September 12, 2019
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Blog
3 examples of personalization in travel to inspire marketers
September 05, 2019
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Blog
Viewing consumer privacy with the lens of a loyalty marketer
August 27, 2019
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Blog
Considerations for your customer-first and CDP initiatives
August 15, 2019
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Blog
Why grocers need identity management for multicultural shoppers
August 08, 2019
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Blog
Avoid getting overwhelmed by machine learning in marketing
August 06, 2019
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Blog
Machine learning in marketing: A practical overview
July 25, 2019
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Blog
Loyalty, it’s not just about the program
July 23, 2019
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Blog
Medical device marketers, do these challenges sound familiar?
July 11, 2019
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Blog
Q&A: What every marketer needs to know to drive tune-in
July 02, 2019
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Blog
How to get it right with attribution
June 27, 2019
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Blog
Understanding the benefits of ‘the art’ component in the art and science of loyalty
June 25, 2019
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Blog
4 ways integrating online and offline data improves attribution
June 20, 2019
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Blog
3 ways to listen to the voice of the customer
June 12, 2019
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Blog
1:You personalization with Dunkin' and AutoZone
June 06, 2019
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Blog
Solving identity, matching and reach: The 5 biggest identity challenges
June 04, 2019
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Blog
Loyalty Expo recap: Going beyond points
May 30, 2019
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Blog
Considerations for using AI in paid search
May 23, 2019
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Blog
How can grocers use customer data to boost business?
May 17, 2019
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Blog
The role your brand plays in a customer’s life
May 14, 2019
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Blog
Identity 101: Why vendors never talk about accuracy
May 07, 2019
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Blog
A 'Leader' in loyalty experience to build lifetime customer connections
April 29, 2019
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Blog
How to establish 'big L' loyalty
April 24, 2019
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Blog
Leading with inspiration: 3 reasons women are successful leaders
April 23, 2019
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Blog
5 tactics to help prevent loyalty reward redemption fraud
April 17, 2019
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Blog
Coming attractions: A better digital marketing approach for your movie theater
April 16, 2019
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Blog
Identity 101: The basics of recognizing people online
April 09, 2019
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Blog
3 benefits of subscription-based loyalty programs
April 09, 2019
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Blog
Shifting from little L to big L loyalty: The three stages
April 02, 2019
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Blog
The grocer’s dilemma: Competing with Amazon, Walmart and others
April 02, 2019
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Blog
The evolution of measurement: How ad waste brought us to ROMI
March 28, 2019
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Blog
How to drive customers to specific stores
March 21, 2019
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Blog
Building blocks of personalization, block 3: Role of content
March 14, 2019
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Blog
Q&A: The rideshare effect
March 12, 2019
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Blog
Q&A: The rideshare effect
March 07, 2019
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Blog
Building blocks of personalization, block 2: Making data useful
March 05, 2019
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Blog
International loyalty: Preparing your people, process and tech for success
February 26, 2019
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Blog
How Gen Z influences older generations
February 19, 2019
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Blog
Q&A: Cross-generational research
February 12, 2019
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Blog
Aligning travel intent data to your larger marketing strategy
February 07, 2019
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E-book
Powering lifetime connections: The three stages
December 05, 2018
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Pressroom
Epsilon study finds Chinese consumers most loyal to e-commerce players
March 02, 2015
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Pressroom
Epsilon named a leader in email marketing driven by client satisfaction and omnichannel capabilities
February 24, 2015
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Pressroom
2015 new mover report reveals why consumers move and what they’re buying  
January 28, 2015
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Pressroom
Mobile device usage linked to email open rate increase
January 07, 2015
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Pressroom
Andy Frawley named Chief Executive Officer of Epsilon
December 17, 2014
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Pressroom
National Football League China enlists Epsilon to drive engagement with fans
December 08, 2014
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Pressroom
New book reveals how brands can fire up growth by uncovering return on experience and engagement
October 27, 2014
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Pressroom
Epsilon announces major rebranding
October 22, 2014
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Pressroom
Q2 2014 north America email trend results: Epsilon identifies lift in triggered email volume, open and click rates
September 23, 2014
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Pressroom
Sephora enlists Epsilon for permission-based email marketing services
September 16, 2014
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Pressroom
Alliance data to acquire ad tech leader conversant for approximately $2.3 billion
September 11, 2014
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Pressroom
Epsilon’s response network makes cross-channel integration possible with social media tool
September 08, 2014
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Pressroom
Epsilon recognized for work with San Diego Zoo Global and The University of Texas MD Anderson Cancer Center
August 13, 2014
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Pressroom
Epsilon releases 2014 Multichannel Trend Report: 2% increase in total sales for consumer goods in 2013
August 07, 2014
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Pressroom
Epsilon cited as a leader in email marketing
July 23, 2014
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Pressroom
Epsilon expands healthcare team
July 22, 2014
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Pressroom
Q1 2014 North America email trend results: Epsilon finds open rates up 5.7% over last year while click rates remain steady
July 16, 2014
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Pressroom
Epsilon named to OTA 2014 Online Trust Honor Roll
June 11, 2014
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Pressroom
Epsilon takes home IBM Marketing Innovation Award
June 09, 2014
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Pressroom
Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation
May 22, 2014
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Pressroom
Ad Age agency report once again ranks Epsilon #1
May 01, 2014
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Pressroom
Q4 2013 North America email trend results: customer brand connections must be built on engagement and differentiated experiences
April 03, 2014
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Pressroom
Epsilon partners with TransUnion to introduce Auto Insurance ValueScore
April 03, 2014
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Pressroom
Epsilon announces launch of Advanced Digital Solutions Practice
March 27, 2014
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Pressroom
Epsilon partners with Adobe to deliver next-generation loyalty platform
March 25, 2014
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Pressroom
Epsilon recognized as Adobe’s North American Campaign Partner of the Year
March 24, 2014
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Pressroom
Ebates Inc. enlists Epsilon for global email marketing services
March 10, 2014
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Pressroom
Multichannel retailer UncommonGoods enlists Epsilon for database marketing services
February 25, 2014
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Pressroom
Epsilon ranked #1 by Red Pill Email
February 18, 2014
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Pressroom
Epsilon Partners with comScore to offer rich demographic data assets
February 18, 2014
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Pressroom
Epsilon introduces SurveyDirect: first 100% self-reported, proven solution
January 20, 2014
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Pressroom
Epsilon partners with Twitter to offer tailored audiences
January 14, 2014
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