DATA

exceed your marketing goals
with our data and expertise

Know your customers better than they know themselves. Epsilon’s Agility Audience products combine your lists with an unprecedented amount of consumer data, so you’ll fully understand your customers and prospects. Allowing you to select the best audiences, then reach them with smart, personalized messages in all the right channels.

 

Compiled Data

With coverage of virtually every U.S. household, our TotalSource Plus® product supplies extensive data that spans demographics, spend behavior, lifestyle, interests and beyond. Robust, person-level profiles show you how consumers spend their time and money, so you can send them the most relevant messages.

Read how Healthy Directions used one-to-one messaging to achieve a lift in campaign revenue.

 

Transactional Data

The industry’s original cooperative database, Abacus®, combines the power of purchase and intent data with proprietary modeling to help you build deeper relationships with customers and qualified prospects. More than 2,700 members—across retail, catalog, e-commerce, nonprofit, B2B and more—contribute billions of transactions. And our custom-built models make over 100,000 predictions per year to find marketers the right audiences.

Learn how Just Fab found and reached the right people online and achieved 163% higher lifetime value.

 

Self-Reported Data

With our Shopper’s Voice® product, you’ll get unique insights you won’t find anywhere else, directly from tens of millions of consumers. Our proprietary survey database spans 1,000 data points, including product preferences and purchase behaviors. Respondents are opted-in, highly responsive and available for you to reach across multiple channels.

Learn how Nature’s Way used custom survey results to create targeted messaging, leading to a successful new product launch.