Data

Know more, do more and expect more from data to drive better outcomes Watch the video

We’re the data experts, with best-in-class data that’s protected, relevant, connectable, transparent and trustworthy. With decades of experience curating the industry's most comprehensive and best-performing suite of data assets, we’ll help design strategies and programs that meet your business goals. You’ll get a full view of each customer and prospect, and a clear understanding of how to move them along the path to purchase—making every interaction count.

Why Epsilon Data

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#1 ranked consumer database

Epsilon believes in the value of data. We’ve spent decades building our data assets and making strategic acquisitions to strengthen our offerings. We manage the industry’s top-ranked consumer database, with coverage of every marketable U.S. household. And we continue to optimize our offerings through ongoing curation and development.

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The most transactional data for marketing

Purchase data is the best indicator of future buying behavior. We have more transactional data for marketing purposes than any other company, with intelligence on 60 billion purchases and $3.5 trillion in consumer spend. Encompassing Abacus® (the industry’s original cooperative database) and merchant-level transactional data, our volumes of highly predictive consumer and B2B purchase data will help you develop the audiences most likely to respond to your offers.

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Industry-leading and proprietary data

With more than 40 years of experience, Epsilon’s knowledge and reach of consumers is unrivaled in the industry. We offer proprietary audiences and insights that no one else can. And we manage the first and largest cooperative database in the U.S. and the largest survey database in North America, with unique, opt-in data direct from consumers.

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Fueling campaigns everywhere

More than 3,000 brands across industries trust us to deliver intelligence and high-performing audiences. We activate our data across all channels and with all top digital platforms. And because we consistently exceed our clients’ response and ROI targets, we maintain a 95% client renewal rate.

Case Studies

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Norwegian Cruise Line Holdings acquires new customers and increases ROI with

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JustFab taps Abacus® data and modeling to grow customer base and maximize marketing

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Faraday increases model validation accuracy and improves overall efficiency

Resources

Research
Age matters: A guide to cross-generational marketing
February 05, 2019
Blog
5 tips to ensure a responsible data strategy
November 06, 2018
Blog
Data quality: The foundation of high-performance marketing
March 21, 2019

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