Data Solutions

Benefit from our connected suite of industrial-strength data assets View more digital

Achieve the breadth, depth and scale you need to connect with each consumer on all their channels. Our suite of powerful data assets helps you identify which people to reach, and reveals what they purchase, need and care about. We’ll work with you to understand your campaign goals and deliver deep consumer intelligence and high-performing audiences for use across channels.

Know more about each consumer

A sample profile reveals the depth of our person-level data.

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Who she is

Demographic & lifestyle: She’s a 34-year-old married female with two children. Health & wellness: She’s active in yoga, Pilates and running. Often tries different organic diet plans. She has allergies and high blood pressure, and owns dental insurance. Finances & wealth: She’s a homeowner with a household income of $125K–$150K and household net worth of $250K–$500K. She’s an active investor. There are two cars in her household: a 2015 Audi and a 2016 Chrysler Pacifica.

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What she buys

Merchant-level purchase data: She’s spent $5,000+ with United Airlines over the past nine months. High spender at Brooks Brothers and Marshalls. Frequently buys Tide, Crest and Nature's Way vitamins. She purchased Allstate insurance in the past 24 month and is a Netflix subscriber. Abacus Cooperative purchase data: She’s a heavy purchaser of mid-ticket female apparel, spending $1,000+ in the past 12 months across 15 total transactions, the last of which was one month ago.

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What she cares about

Propensity and intent: She’s in the market for a new luxury car. She’s likely to purchase organic food, switch phone providers, purchase multi-policy insurance, take a family vacation and donate to children’s causes. Attitudes and preferences: She’s an early technology adopter who frequently shops at Amazon and other online retailers. She chooses brands based on convenience.

Case Studies

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Norwegian Cruise Line Holdings acquires new customers and boosts ROI with MarketView

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JustFab taps Abacus® data and modeling to grow customer base and maximize marketing

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Faraday increases model validation accuracy and improves overall efficiency

Resources

Research
Age matters: A guide to cross-generational marketing
February 05, 2019
Blog
5 tips to ensure a responsible data strategy
November 06, 2018
Blog
Data quality: The foundation of high-performance marketing
March 21, 2019

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