ROBUST INDIVIDUAL DATA
Know more about each consumer
A sample profile reveals the depth of our person-level data.
Who she is
Demographic & lifestyle: She’s a 34-year-old married female with two children. Health & wellness: She’s active in yoga, Pilates and running. Often tries different organic diet plans. She has allergies and high blood pressure, and owns dental insurance. Finances & wealth: She’s a homeowner with a household income of $125K–$150K and household net worth of $250K–$500K. She’s an active investor. There are two cars in her household: a 2015 Audi and a 2016 Chrysler Pacifica.
What she buys
Merchant-level purchase data: She’s spent $5,000+ with United Airlines over the past nine months. High spender at Brooks Brothers and Marshalls. Frequently buys Tide, Crest and Nature's Way vitamins. She purchased Allstate insurance in the past 24 month and is a Netflix subscriber. Abacus Cooperative purchase data: She’s a heavy purchaser of mid-ticket female apparel, spending $1,000+ in the past 12 months across 15 total transactions, the last of which was one month ago.
What she cares about
Propensity and intent: She’s in the market for a new luxury car. She’s likely to purchase organic food, switch phone providers, purchase multi-policy insurance, take a family vacation and donate to children’s causes. Psychographic: She’s an early technology adopter who frequently shops at Amazon and other online retailers. She chooses brands based on convenience.
what we offer
Epsilon Data Solutions
Know people better than anyone else, and reach them in all channels with unrivaled, industry-leading solutions.
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Data Quality Audit
Know more, do more and expect more from data with the industry’s #1 ranked consumer file.
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Abacus Cooperative
Learn how to turn data into insights, and insights into results, with the industry’s largest cooperative database.
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