Data sourcesSee the people behind the numbers, respect their privacy and know what they want and need View more digital
Strong marketing is rooted in strong data—and not all data is created equal. We've spent decades capturing and cultivating diverse data to provide the deepest consumer insight available. Our thorough compilation process ensures that our data is ethically sourced and verified by multiple sources. Just as important, we continually invest in assessing and evolving our data sourcing and compilation processes to ensure the best product that delivers the best results.
We take data quality very seriously. Before adding any new source to our databases, we perform a comprehensive evaluation that calculates key measures of data coverage, accuracy and predictive power. And we incorporate several ongoing study methods to ensure accuracy, including surveys and third-party benchmark studies. That’s one reason our consumer database is ranked #1 in the industry, according to a third-party quality audit.
Protect and respect data