Data use cases

See how our data helps you understand, acquire and retain customers—and exceed your goals. View more digital

To create the most personal, purposeful experiences for your customers, you need a full, transparent view of each person and a deep understanding of the underlying data science. That’s where Epsilon comes in. We’re data science experts with decades of experience curating and building the industry's most comprehensive, best-performing suite of data assets. Tell us your business objectives, and we’ll create the optimal human-powered, data-led solutions to achieve them.

goals we'll help you reach

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Intelligence

Gain deep intelligence on your customers and prospects to better understand who they are and what motivates their spending. With this information, you’ll personalize every interaction, customizing your messages, images and offers to make them relevant and meaningful. And you’ll gain competitive insight by knowing where customers spend their money outside of your brand.

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Acquisition

Identify and connect with your next lifelong customers. We’ll work with you to understand your acquisition goals and determine the success metrics to achieve them. With the industry’s most powerful data, we’ll define your audience—and we’ll apply machine learning and advanced analytics to refine it so it stays aligned with your goals. Then we’ll help you activate these audiences, using a consistent identity for each customer across all their online and offline channels.

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Cross-sell, loyalty and reactivation

It’s cheaper to retain a customer than find a new one. Our identity completion process will fill in gaps on your customer file, giving you the most consistent view of each customer across all key identifiers. You’ll know what they do outside your brand, for crucial details that will help guide your personalization. And with predictive data, you’ll identify customers for cross-sell, upsell and retention campaigns. Use our pipes or your own to reach these customers across all channels.

Case Studies

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Norwegian Cruise Line Holdings acquires new customers and boosts ROI with MarketView

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JustFab taps Abacus® data and modeling to grow customer base and maximize marketing

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Faraday increases model validation accuracy and improves overall efficiency

Resources

Research
Age matters: A guide to cross-generational marketing
February 05, 2019
Blog
5 tips to ensure a responsible data strategy
November 06, 2018
Blog
Data quality: The foundation of high-performance marketing
March 21, 2019

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