Retail Solutions

Drive outcomes for your business by maximizing the power and possibilities of your media

How does a retail brand survive these days? By bringing its customers unique, highly relevant brand experiences. With Epsilon's digital marketing solution for retail, you’ll connect with each customer and high-value prospect for years, evolving the conversation in real time as they move along their customer journey. You’ll always deliver to their most relevant online and offline channels, at the most opportune times. And your performance will continuously optimize for the greatest return on your marketing investment.

HOW ARE YOU OVERCOMING THESE MARKETING CHALLENGES?

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Customers want personalized marketing
80% of people are more likely purchase from brands that personalize offers
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People want detailed product information
31% of people say they don’t get detailed product information in-store vs. online
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Nearly all future commerce transactions will happen online
95% of commerce transactions will happen online by 2040

HOW WE’RE DIFFERENT

Here's how our data, technology and retail expertise will set you apart.

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Accurate, persistent consumer identification

Find customers and ideal prospects across all their channels and devices with our industry-leading consumer database of 200M+ people, built from historical and real-time purchase data. With this power, you’ll identify consumers persistently and accurately regardless of how, when or where they’re engaging—even when they’re not shopping with you.

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Personalized messages for each individual

Unlike cookie-based solutions that deteriorate over time, our comprehensive view of each customer contains 7,000+ attributes built from first- and third-party data, including transactions, demographics, lifestyle and opt-in survey responses. This allows you to truly know each person and tailor your conversation with them, adapting it as their needs change.

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Outcome-driven technology

Every time your customers act—throughout their journeys, across all channels—we analyze and learn. This allows us to make intelligent decisions about who to reach, what to say to them, how and when to deliver your marketing and when to hold back—fueling the smartest, most efficient conversations achievable.

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Comprehensive measurement

We measure the impact of each marketing touchpoint against actual online & offline purchases, to pinpoint the specific marketing dollars that helped you reach your goals.

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Strategic, full-solution partner

Whether you want to enhance the technology of your existing vendors and tools, or you need a full-scale marketing tech transformation, we’ll seamlessly integrate with all your marketing channels. That way, you’ll be quick to market and quick to change with constantly evolving consumer preferences and industry challenges.

Ready to drive digital marketing results with the most advanced data and personalization? Contact us

REACH MORE RETAIL CUSTOMERS

See how our products will help you drive outcomes for your business by maximizing the power of your data.

Discovery


ID-based insights platform to plan & optimize media

Prospect


Clean room to analyze customers and acquire new ones

Digital Media Solutions


Performance-based media across mobile, desktop & video

Customer


Tie all internal systems and online activity to one ID

Loyalty


The leading loyalty platform, managing complex programs

Messaging


The leading email and digital messaging solution