Epsilon PeopleCloud
Draw a clear line between your marketing investment and real business outcomes.
Marketing built on proof, not promises™.
Rooted in privacy and driven by powerful AI and the industry's most robust data, Epsilon PeopleCloud creates more meaningful connections that drive better outcomes for your customers—and your brand.
The marketing platform for personalizing consumer journeys with performance transparency
With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. It's the only way to truly measure and optimize your marketing across channels, and deliver one-to-one personalization at scale.
Anticipate
Connect billions of online and offline intent signals with predictive AI to know what each person really wants, then deliver personalized messaging to them at the moment they’re ready to act.
Activate
Reach people across all devices and channels with the consistency they demand, using an interconnected product suite and persistent IDs.
Prove
Gain a complete, reliable and real-time picture of campaign performance with data that you can report to your executive team.
EPSILON PEOPLECLOUD: AN INTEGRATED SUITE OF MODULAR PRODUCTS
Use our ID-based insights platform to plan and optimize your media
Analyze current customers and acquire new ones
Serve personalized performance based media across all devices
Deliver personalized, cross-channel messages at the right time & place
Create meaningful experiences that power lifetime connections
Tie all brand interactions and online activity to one customer ID
Discovery
Use our ID-based insights platform to plan and optimize your media
Prospect
Analyze current customers and acquire new ones
Digital Media Solutions
Serve personalized performance based media across all devices
Customer
Tie all brand interactions and online activity to one customer ID
Loyalty
Create meaningful experiences that power lifetime connections
Messaging
Deliver personalized, cross-channel messages at the right time & place
How the platform can work for you
Challenge
You’re an online retailer experiencing a high churn rate between winter and spring.
Solution
- Digital Media Solutions | Retention Motivate your customers to buy more, more often
- Digital Media Solutions | Actions Encourage customers to sign up for your email list
- Loyalty Give your best customers experiences they deserve
Challenge
You’re a financial institution launching a new card, but you’re struggling to find the right high spenders.
Solution
- Data Use AI to define and optimize an audience that aligns to your goals
- Messaging Personalize email, SMS, mobile push and display media
- Digital Prescreen Reach credit-active prospects ready for your products
Challenge
You’re a specialty retailer with customer data limited to website visitors and newsletter subscribers, but you want to deliver more personalized experiences.
Solution
- Data Fill in gaps in your customer file across key identifiers
- Messaging Personalize email, SMS, mobile push and display media
- Loyalty Convert casual buyers into lifelong fans
