Acquisition

Find ideal prospects and turn them into loyal customers

Our Acquisition solution finds new customers or reacquires those that may have lapsed from your brand. With multiple strategies, including lookalike modeling and competitive conquesting, we'll help you identify the best prospects for your brand and deliver personalized digital media that turns them into loyal customers.

MEET YOUR GOALS WITH THESE ACQUISITION STRATEGIES

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Lookalike modeling
Acquire new prospects who act like your best buyers or site visitors, or reacquire valuable lapsed customers
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Competitive conquesting
Reach your competitors’ customers
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Channel-specific
Acquire customers most likely to purchase within a given channel
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Audience-based
Acquire customers who align with your most important demographics and behaviors
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List-based
Acquire new customers from a predetermined list

HOW EPSILON ACQUISITION WORKS

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Determine your acquisition goals

Decide what you want to achieve: for example, acquire new customers who look like your best buyers, or run a conquesting campaign to acquire your competitor’s customers.

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Deliver meaningful messages to the right prospects

With Epsilon's CORE AI, you'll identify prospective customers based on your brand's goals, then reach them with personalized messages that drive them to convert.

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Measure and validate your results

See the impact of your acquisition efforts with a transparent view of every impression and attributed conversion. And you can validate for yourself—against your own data—that these buyers are new customers, not your existing ones.

SEE REAL RESULTS

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Creating healthy relationships, one customer at a time

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Reaching new customers efficiently and effectively

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Identifying prospects with accuracy

EXPLORE MORE DIGITAL MEDIA SOLUTIONS

Actions


Drive non-sales conversion events

Category Acquisition


Introduce a specific category to new or existing buyers

Retention


Increase lifetime value of each customer

What’s your industry?

We support every business

Retail


Identify and reach new-to-file shoppers

Travel


Acquire new travelers and turn them into loyal guests

Financial Services


Recognize early behavior of your ideal prospects

Restaurants


Attract new guests most likely to dine with you

Ready to turn ideal prospects into valuable customers? Contact us