Category Driver

Boost sales in a specific category by reaching the right people

Sometimes you want to promote specific categories. But how do you reach the right people who are likely to buy in that category? Our Category Driver solution recognizes the early behaviors of people entering a category well before your competition, then delivers digital media that inspires them to convert.

MEET ALL YOUR GOALS

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Reach and acquire likely category buyers

Identify early behaviors of people likely to purchase in a category for the first time.

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Drive sales from existing category buyers

Encourage a category buyer to repurchase as soon as they reenter the market.

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Promote a recently launched category

Identify people in-market or likely to purchase from new categories.

HOW WE’RE DIFFERENT

See how our technology and expertise will set you apart.

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Convert category intenders before your competitors

We analyze and understand early behavior of people in-market for a specific category, so you’ll message them before the competition.

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Optimize to deliver relevant messages

Our AI continuously learns and optimizes the audience to ensure your message stays relevant as people enter the market.

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Measure in-flight performance by category

Access in-campaign reporting by category on the online and offline purchases of people who received your messaging.

SEE REAL RESULTS

Large pharmacy retailer improves category sales

EXPLORE MORE DIGITAL MEDIA SOLUTIONS

Actions

Drive people to complete specific conversion events

Acquisition

Find prospects and turn them into loyal customers

Location Driver

Boost sales in a specific location

MORE MARKETER RESOURCES

WEBINAR

A roadmap for the future: Using AI & new age analytics to

February 24, 2021

RESEARCH

Preparing for a world without third-party identifiers

February 2, 2021

Blog

Retail media networks: Co-op advertising gets smarter

January 29, 2021

What’s your industry?

Learn more about our industry-specific solutions

Retail

Travel

Financial Services

Restaurants

Start reaching the right people and boost your category sales. Contact us