Sometimes you want to promote specific categories. But how do you reach the right people who are likely to buy in that category? Our Category Driver solution recognizes the early behaviors of people entering a category well before your competition, then delivers digital media that inspires them to convert.
Reach and acquire likely category buyers
Identify early behaviors of people likely to purchase in a category for the first time.
Drive sales from existing category buyers
Encourage a category buyer to repurchase as soon as they reenter the market.
Promote a recently launched category
Identify people in-market or likely to purchase from new categories.
Learn more about our industry-specific solutions