Loyalty
Build a lasting emotional connection with each customer at every step in their journey Watch the videoLoyalty members can spend up to 3x more with your brand than non-members. So how do you create a loyalty experience that keeps your members engaged, happy and coming back for more? Epsilon PeopleCloud Loyalty delivers 1:You loyalty by creating powerful human experiences that matter.
CONTACTLESS LOYALTY
Keep customers coming back with long-lasting connections—even when human contact is limited.

Grow loyalty with customers
This guide will help you learn how to foster loyalty with customers—especially when everything looks different.
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Invest in contactless loyalty
Learn the importance of trust during the pandemic, and how brands can start building it today.
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4 building blocks to contactless loyalty
See how brands are adapting to COVID-19 to create loyalty programs that resonate with customers.
Read the postWhat’s your industry?
SEE HOW OUR CLIENTS CREATE LOYALTY

Brewing loyalty with DD Perks®
Epsilon delivered an omnichannel loyalty platform that allows Dunkin’ to regularly surprise and delight customers with membership perks. Our comprehensive Epsilon PeopleCloud Loyalty platform and strategic services include real-time POS integration, tight integration with their successful mobile app and the flexibility to support creative offers and incentives.
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Exploring gamification with Dell
In this podcast episode of Let's Talk Loyalty, Paula Thomas interviews Mitch Kennedy, the Global Loyalty Strategy Lead at Dell. With a laser focus on driving clear and measurable business outcomes, Mitch shares his insights on the effect of transactional rewards, the power of gamification, the impact on human psychology, and the importance of the Advantage Rewards program and worldwide loyalty initiatives.
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Be unforgettable with Preferred Hotels & Resorts
In this webinar, Jeri Salazar, Vice President of Loyalty, shares her story of how Preferred Hotels & Resorts created a loyalty program, I Prefer Rewards. This program gave each individual location the tools they needed to showcase their unique stories, enhance their position and grow marketshare and revenue. Learn tips you can use to craft an unforgettable loyalty program that’ll engage customers and build brand affinity.
Watch nowSee the power of an Epsilon loyalty program before making a long-term commitment
Do you want to start a loyalty program, but aren’t sure if your investment will pay off? Epsilon PeopleCloud Loyalty Essentials helps midsize brands quickly bring an enterprise-level loyalty program to market. With our Launch & Learn approach, you’ll see the ROI and uncover key insights during a four-month trial period. Loyalty Essentials will provide midsize brands with the quality and proven technology that has helped grow Fortune 500 companies for years. Read more in our press release or visit this page to learn more.
How we're different
Powered by human behavior & driven by data

Identity-based customer profiles
All of each customer’s data—online and offline—is connected to a single profile, allowing you to seamlessly activate across digital and physical channels.

Real-time, personalized rewards
Reach every loyalty member at precisely the right moment, and bring them personalized rewards and experiences driven by their real-time behavior.

Native integration across our product suite
Seamlessly integrate your loyalty marketing across all Epsilon PeopleCloud solutions from the beginning, including Messaging, Customer and Prospect.

Strategic services and expertise
Benefit from the expertise of a loyalty marketing provider that has spent decades building and growing successful loyalty solutions for leading brands.

Scalability and performance
Our performance uptime is unrivaled, and we’ll scale to meet the needs of loyalty strategy—from straightforward to the most complex.
named industry leader

Epsilon named a leader in loyalty services
According to the report, clients have said "all of [Epsilon's] work drives incremental business."
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Epsilon named leader in loyalty technology
Epsilon “has a wealth of experience in powering loyalty for retail, travel and hospitality, restaurant...” (Forrester Wave, Q2 2019)
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The only leader in both waves
Epsilon was the only company named a leader in both the Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.
Read moredecades of creating loyalty

The most advanced software with service loyalty
With nearly 50 years of experience, we provide the strategy, insights and software to convert casual customers into lifelong fans.

The best experiences for your best customers
We ensure your data is protected, actionable and relevant—giving your best customers the experiences they deserve.

Simplify with the most flexible solution
Whether your loyalty strategy is straightforward or complex, we have the tools and services to create connections that count.

Performance you can trust
Rely on >99.9% uptime with the industry’s most powerful and reliable cloud-based loyalty platform.
Case Studies
Resources
When it comes to your brand loyalty program, there's are so many opportunities. Why? Loyalty members can spend up to 3x more with your brand than non-members. So how do you create a loyalty experience that keeps your members engaged, happy and coming back for more? Epsilon PeopleCloud Loyalty delivers 1:You loyalty by creating powerful human experiences that matter. But not all loyalty marketing companies can offer you what we can. Work with a partner that has spent decades building and growing successful loyalty solutions for leading brands.