decades of creating loyalty
The most advanced software with service loyalty
With nearly 50 years of experience, we provide the strategy, insights and software to convert casual customers into lifelong fans.
The best experiences for your best customers
We ensure your data is protected, actionable and relevant—giving your best customers the experiences they deserve.
Simplify with the most flexible solution
Whether your loyalty strategy is straightforward or complex, we have the tools and services to create connections that count.
Performance you can trust
Rely on >99.9% uptime with the industry’s most powerful and reliable cloud-based loyalty platform.
1:YOU LOYALTY
Powered by human behavior & driven by data
Real-time rewards
Recognize and reward customer behavior at the moment they take action, with rewards and offers they actually want. Epsilon PeopleCloud Loyalty offers the widest range of reward, redemption and currency options and the most flexible tier structures. We make it easy for you to deliver the most meaningful rewards to your most valuable customers—all in real time.
Engaging moments
Engage with customers in the moments that matter most. Momentum, Epsilon PeopleCloud Loyalty’s real-time marketing engine, calculates the most effective outcomes in real time to drive your desired customer behavior. Deliver behavior-driven, personalized offers; relevant communications; and engaging gamification experiences across any channel and any device.
Digital focus
Stay connected with your customers and make it easy for them to manage their accounts. Epsilon PeopleCloud Loyalty lets you create and manage a branded, configurable program website and mobile app supported 100% by real-time web services.
Machine learning
Use your data the right way and create smarter customer loyalty strategies. Epsilon PeopleCloud Loyalty offers machine learning, artificial intelligence and predictive analytics—and our proprietary loyalty segmentation and model is built right into our platform. You'll more accurately predict and influence customer behavior in the shortest amount of time to dynamically deliver the most relevant loyalty experiences.
Customer protection
We know the importance of brand trust and protecting your customers’ personal and transactional data. You'll know that your data is always safe and secure with Epsilon PeopleCloud Loyalty. Our platform is free from personally identifiable information (PII) and GDPR-compliant, and all data is always encrypted in-transit and at-rest. Plus, we have one of the only platforms that helps detect fraudulent reward redemptions in real time, and stop them.
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Loyalty services
We don’t believe in a one-size-fits-all loyalty strategy. Maximize the full potential of your loyalty program with our world-class loyalty services. Gain a deeper understanding of your customers and design a one-of-a-kind loyalty program with our industry experts in strategic consulting, creative services, marketing data and digital media.
Connected experiences
In a multichannel world, we help you connect with customers fluidly and seamlessly. Our suite of customer engagement capabilities is designed to work together. Epsilon PeopleCloud Loyalty, along with our marketing data, multichannel and digital media services, empowers you to tell a unified story across channels, creating connected experiences. Epsilon PeopleCloud Loyalty is an approved Adobe Amplify Partner Solution, which helps you supercharge customers' experiences.
Learn morenamed industry leader
Epsilon named a leader in loyalty services
According to the report, clients have said "all of [Epsilon's] work drives incremental business."
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Epsilon named leader in loyalty technology
Epsilon “has a wealth of experience in powering loyalty for retail, travel and hospitality, restaurant...” (Forrester Wave, Q2 2019)
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The only leader in both waves
Epsilon was the only company named a leader in both the Loyalty Technology Platforms and Loyalty Service Providers Forrester Waves.
Read moreCase Studies
Walgreens Balance® Rewards program makes a healthy partnership with Epsilon
Dunkin’ builds customer loyalty and generates sales with the DD Perks program