Create meaningful loyalty experiences that power lifetime connections with your customers Watch the video

      Loyalty members can spend up to 3x more with your brand than non-members. So how do you create a loyalty experience that keeps your members engaged, happy and coming back for more? Epsilon PeopleCloud Loyalty delivers 1:You loyalty by creating powerful human experiences that matter.

      A unique loyalty journey for every customer

      With 1:You loyalty, you'll keep your loyalty members happy, engaged and continually coming back to you over their lifetimes.


      Powered by human behavior & driven by data


      Real-time rewards

      Recognize and reward customer behavior at the moment they take action, with rewards and offers they actually want. Epsilon PeopleCloud Loyalty offers the widest range of reward, redemption and currency options and the most flexible tier structures. We make it easy for you to deliver the most meaningful rewards to your most valuable customers—all in real time.


      Engaging moments

      Engage with customers in the moments that matter most. Momentum, Epsilon PeopleCloud Loyalty’s real-time marketing engine, calculates the most effective outcomes in real time to drive your desired customer behavior. Deliver behavior-driven, personalized offers; relevant communications; and engaging gamification experiences across any channel and any device.


      Digital focus

      Stay connected with your customers and make it easy for them to manage their accounts. Epsilon PeopleCloud Loyalty lets you create and manage a branded, configurable program website and mobile app supported 100% by real-time web services.


      Machine learning

      Use your data the right way and create smarter customer loyalty strategies. Epsilon PeopleCloud Loyalty offers machine learning, artificial intelligence and predictive analytics—and our proprietary loyalty segmentation and model is built right into our platform. You'll more accurately predict and influence customer behavior in the shortest amount of time to dynamically deliver the most relevant loyalty experiences.


      Customer protection

      We know the importance of brand trust and protecting your customers’ personal and transactional data. You'll know that your data is always safe and secure with Epsilon PeopleCloud Loyalty. Our platform is free from personally identifiable information (PII) and GDPR-compliant, and all data is always encrypted in-transit and at-rest. Plus, we have one of the only platforms that helps detect fraudulent reward redemptions in real time, and stop them.

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      Loyalty services

      We don’t believe in a one-size-fits-all loyalty strategy. Maximize the full potential of your loyalty program with our world-class loyalty services. Gain a deeper understanding of your customers and design a one-of-a-kind loyalty program with our industry experts in strategic consulting, creative services, marketing data and digital media.


      Connected experiences

      In a multichannel world, we help you connect with customers fluidly and seamlessly. Our suite of customer engagement capabilities is designed to work together. Epsilon PeopleCloud Loyalty, along with our marketing data, multichannel and digital media services, empowers you to tell a unified story across channels, creating connected experiences. Epsilon PeopleCloud Loyalty is an approved Adobe Amplify Partner Solution, which helps you supercharge customers' experiences.

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      Case Studies


      Walgreens Balance® Rewards program makes a healthy partnership with Epsilon

      Dunkin logo

      Dunkin’ builds customer loyalty and generates sales with the DD Perks program


      Loyalty, it’s not just about the program
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      From 1:1 to 1:You — Personalizing the loyalty experience
      July 31, 2019
      Tamara Oliverio talks hyper-personalization with The Wise...
      March 08, 2019

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