Prospect

      A privacy-safe environment to analyze your best customers and efficiently acquire new ones Learn more

      What we help you achieve

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      Analyze consumer behavior
      Identify predictive triggers throughout each of their journeys.
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      Score their propensities
      Anticipate their needs and reach them at the moment they consider making a purchase.
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      Model & activate audiences
      Achieve your goals for every campaign, including acquisition and re-engagement.
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      Measure your true impact
      Power multi-touch attribution models, with better data and more touchpoints.

      How we’re different

      Align people's online & offline worlds to a privacy-safe ID.

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      A look outside your walls

      See beyond customers’ and prospects’ actions when they’re with you. Anticipate what they need and when they’ll need it, with the power of a network that observes 200 billion web interactions and 120 million SKU-level purchases daily.

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      Individual-level views

      Align all touchpoints across channels and devices back to a single person, with 96% matching accuracy. And with stable, persistent connections, there’s no guessing or overlap between channels, and 80% of customer connections last for 2 years or more.

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      Reliable attribution results

      Attribution models are only as good as the customer journeys powering them. Connect more touchpoints along each journey for full transparency into the effectiveness of every marketing message you deliver, and prove your marketing’s true impact.

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      Data portability

      Build and activate audiences across 400+ media partners, or export customer journey data to your favorite business intelligence or attribution solution.

      Learn more about how Prospect can help you grow more people into lifelong customers, with cross-channel data unavailable anywhere else.