News

Announcing The 2018 40 Under 40 Winners

Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing

Podcast: You’ve Got (Less) Mail

HERoes: champions of women in business

Powering Lifetime Connections – The Retail Ecosystem

Dell EMC Thaws the Frozen Crowd: A CRM Elite Customer Awards Case Study

Marketing Tools That Will Generate Value For Your Business

Epsilon Wins Sparkling Ice AOR

Epsilon Discusses Subscription-Based Loyalty Model

Epsilon’s Dockmaster Keeps Business Humming

Using Marketing Data for Merchandising

AMC improves CX by adding new subscription tier

The key to unlocking print's future lies in data and its direct mail past

Five Star Campaign by Epsilon

Unlimited and well-interpreted data is the edge for creatives

Email marketers never get a vacation

Mastering retailer ad platforms

Ready for the evolution of creative awards: Function=Form

Selling AI: R/GA pitches brands on the next level

Creating harmonized experiences that drive loyalty for life

Beyond the Demo: How to Drive Measurable Tune-In — and Viewer Connections — With Data-Driven Marketing

In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency

Understanding Customer Engagement

How Marketers Across Industries Use Customer Engagement to Drive Loyalty, Sales

Drive Brand Loyalty Through Data-driven Email Creative

Adweek: The Time to Prioritize Workplace Diversity and Inclusivity Is Now. Is Your Agency Ready?

Customer Lifetime Value Revisited

DMN: Epsilon and Media IQ Weigh In with Tips on Building Women in Leadership Initiatives

Reel Chicago: Immesoete Directs Epsilon's New Cracker Barrel Spots

The Drum: Cracker Barrel: Whats Cookin' Today? By Epsilon Agency

Chicago Business Journal: Cracker Barrel on Mission to Pull In Millennial Diners With New Ads

Forbes: The Data Brokers So Powerful Even Facebook Bought Their Data- But They Got Me Wildly Wrong

The Drum: Nature's Way: The Way We Grow Together By Epsilon Agency

Martech Advisor: Travel and Hospitality Marketers: It’s time to up your Email Measurement Game

MKTG Insight: Busting the Biggest Myths About Digital Transformation

Marketing Tech Outlook: Setting Direction in An Era of Continuous Transformation

Ad Age: SXSW Preview: A Lot More Than Booze and Tacos

Adweek: As SXSW Continues to Grow, Is it Still Worthwhile for Brands to Activate There?

Four Ways to Simplify the Complex World of Loyalty

The Power of Data: Achieving Trust in Your Loyalty Program

MKTG Insight: Digital and Traditional Marketers Aren't So Different After All

Here's Why People Shop on Amazon - And Why They'd Shop Elsewhere Too

Mediapost: Painting the Right Picture With Data

Marketing Charts: Email Click Rates Stable in Q3 2017; Open Rates Decline

Attribution Beyond Marketing: Using All Company Touchpoints Achieve True Customer View

Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next

\What Marketers Should Do Differently in 2018--or Not

Martech Series: 6 Unstoppable Disruptions in Marketing Technology

Adweek: How Amazon Go Will Drive Brands to Develop New Ways to Target Customers

Ad Age: How Personalization Will Evolve in 2018

Retail Dive: Amazon's Free Shipping Attracts 88% of Shoppers

Twice: 4 Brands That Nailed Their CES 2018 Marketing

Marketing Charts: What Does Personalization Mean to Consumers?

Internet Retailer: Retail Strategies Made for the Age of Amazon

Martech Series: Interview with Wayne Townsend

DMN: What CMOs of Tomorrow Need to Focus on Today

Martech Exec: 50 Women You Need to Know In Martech 2018: Lisa Henderson

Huffington Post: To Evolve Customer Experiences in 2018, Focus on the Three E’s

5 Key Factors For a Successful Restaurant Loyalty Program

Forbes: Six Little-Known Networking Hacks to Improve Your Results and Brand Image

The Drum: Industry Insight: Reaction to CES's Response to Lack of Keynote Diversity

Five Strategies to Combat 'Retail Apocalypse"

Reader's Digest: 15 Technology Trends You Can Expect To See Dominate in 2018

Personalization is Not Just Personal, It's Profitable

COLLOQUY: Finding Loyalty Amid Digital Disruption

LiveMint: Epsilon Plans Formal Entry into Indian Market

Exchange4Media: Epsilon To Focus on the Global Fortune 500 Companies In India

Ad Age: This Holiday Season, Make Your Marketing Merry and Personalized

UX Design: Experience Design in the Age of Big Data

Loyalty360: Domino's Pizza Fixes Fundamentals and Inspires Brand Loyalty

CRM and Customer Loyalty in the Restaurant Space and What it Means for Marketers

The Time is Now-- The Shift from Transactional to Relational Rewards is in Full Swing

How Loyalty Programs Build Trust in Your Brand

Dealer Marketing Magazine: 3 Ways Connected Cars Can Be the Catalyst That Drives Mobile Marketing

SmartBrief: 4 Things Marketers Should This Holiday Season

Marketing Interactive: Leveraging Gamification to Increase Customer Engagement

Loyalty360: Epsilon Receives Esteemed Honor for Customer Loyalty Excellence

The New Meaning of Loyalty at Dunkin' Brands

C-Suite Radio: Disruption Is The New Normal

Rackspace: Enabling Epsilon's Seamless Migration to AWS

Loyalty360: Leveraging Gamification to Increase Customer Engagement

Loyalty360: Trending in Loyalty-How the Internet of Things Increases Consumer Engagement

Adexchanger: Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention

Huffington Post: 4 Requirements for Linking CX to ROI

MediaPost: Limit Me: Why We Need Limits Even in the Age of Disruption

Exchange4Media: Guest Column: 3 Myths to Avoid When Marketing to Boomers+ and Millennials

CIOReview: Enable, Stand by and Get Out of the way

Huffington Post: Don't Blame the Data, Blame the Truth

Marketers Continue to Push Ahead to a More Holistic Attribution Process

Should Marketers Ditch Channel-Specific KPIs?

Automotive Dealers Keep Brand Safety Top of Mind to Drive Loyalty

Loyalty 360: What's Trending in Loyalty

Mead: Strength not stress by Epsilon

Econsultancy: A day in the life of Chief Client Officer at Epsilon

Dealer Marketing Magazine: The Wonder Women in the Automotive Industry

MediaPost: Red Lobster Launches New Creative, Tagline

Exchange 4 Media: Leveraging Data in an Omnichannel World

CMO.com: 7 Digital Trends of the Future

CMO.com: Heeding the CX Call

Here's Why CMOs Hate Agencies That Are Lion-Obsessed

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

Perspectives: Women in advertising - Jill Frank

37 Women Who Are Disrupting the Status Quo in Advertising and Tech

Ad Age: Stacey Hawes named 2017 Women to Watch

AdExchanger: Google Lays Out Its Vision for an AI-Driven World

Ad Age: Marketing Technology Trailblazers - Tom Edwards

DMN: DMN's 2017 Agency Snapshot

MediaPost: Ad-Supported Jobs Add $1 Trillion To Economy

Campaign US: Big tech and media activations eclipse startups at SXSW this year

CMO.com: The 3 fundamentals of CX Innovation

Ad Week: 7 Challenges Snapchat's Parent Company Has to Overcome Before it Can Be Wall Street's 'New Facebook'

BizReport: Report: Finances key to engaging boomers

Epsilon and Others Scramble for Alexa Data

The Dallas Cowboys Are Considering Buying an E-sports Team

iMedia: 7 ways artificial intelligence will enhance marketing

Data is Still the Trump Card for Driving Business Growth

DMN: Experience over points in customer loyalty