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Epsilon Study Shows Big Marketer Backlash To Cookie Deprecation

November 02, 2020

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Report: Marketers Pessimistic About Third-Party Cookie Changes

October 30, 2020

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How Epsilon Built a ‘Central Point of Truth’ for Customers in Less Than 90 Days

October 27, 2020

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Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert

September 23, 2020

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How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

September 14, 2020

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Epsilon Launches Brand Consideration Metrics at Individual Level

September 02, 2020

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The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts

September 02, 2020

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What Brands Can Learn From DTC to Weather the Current Storm

August 31, 2020

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The executives shaping the future of marketing technology in 2020

August 27, 2020

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The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

August 25, 2020

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Email Crisis Control: Retailers Say It's Their Main Channel During Pandemic

August 13, 2020

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The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

July 27, 2020

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How to Drive Better Outcomes for Your Customers

July 23, 2020

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The Case for Bringing Balance Back to the Marketing Ecosystem

July 21, 2020

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With Cookies Crumbled and IDFA DOA, It’s Time for Better Identity Strategy

July 13, 2020

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Banking Needs 360-Degree View of Customer Journey

June 02, 2020

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Email Volume And Engagement Grew In March And April, Study Says

May 13, 2020

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The Best Of The Best? Forrester Ranks Email Vendors

May 13, 2020

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Arthur Sadoun: 'It’s not just about surviving, but transforming for a new normal'

April 30, 2020

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Publicis Groupe launches money-back guarantee to marketers

April 30, 2020

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Publicis says it will deliver on business outcomes or your money back

April 30, 2020

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Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'

April 30, 2020

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Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

April 30, 2020

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Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis

April 30, 2020

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The Demise of Brandless and Other D2C Brand Struggles

February 24, 2020

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2020 DMN Award Winners

February 10, 2020

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Domino's generates more than £1m with personalised display ads

February 07, 2020

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D2C Shopping Gains a Significant, Dedicated Audience

February 05, 2020

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Q&A With Oded Benyo of Epsilon

January 21, 2020

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Three Imperatives For Winning with Personalization at Scale

January 07, 2020

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Should You Still Be Using Email Benchmarks?

January 02, 2020

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The lines between DTC and traditional B2C are blurring

December 16, 2019

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Why are brands so bad at identity resolution?

December 03, 2019

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How to Scale Your UX Design Process — Without Sacrificing Creative

December 02, 2019

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Email Remains at the Heart of Identity Resolution Efforts

November 26, 2019

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Why Brands Are Failing with Identity Resolution—and What You Can Do About It

November 26, 2019

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Five Last Minute Tips for Holiday Season Success in 2019

November 24, 2019

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Myths Belong in Stories, Not People-Based Advertising

November 16, 2019

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Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

November 15, 2019

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Rethink the Value of a Customer’s Email Address

November 05, 2019

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Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

October 21, 2019

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Second-Quarter Drift: Email Opens And Clicks Fell Slightly, Epsilon Reports

October 16, 2019

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Epsilon, Fallon Worldwide Lock Up Key Bank Account

October 11, 2019

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Email Marketing 2019

October 11, 2019

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Interactions in Context: How to increase personalization in email

October 10, 2019

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At Conversant, Employees Know the End Goal.

October 09, 2019

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Most marketers ‘failing to link data to customer behaviour’ – report

October 08, 2019

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Chicago Tech is Booming. Grow Along With It At These 12 Companies

October 02, 2019

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MediaPost EIS Awards

September 26, 2019

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At Advertising Week, Publicis Groupe's Arthur Sadoun Pressed on Revenue Decline

September 25, 2019

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How Visit Savannah reached the right travelers - and profited

September 16, 2019

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Agencies Are Embracing AI and Making It Part of Their Workflow

September 09, 2019

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CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

September 06, 2019

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10 tech companies helping marketers survive changing privacy laws

August 22, 2019

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Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

August 21, 2019

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Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

August 20, 2019

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Starcom and Epsilon Prevail in Novartis Global Media Review

August 20, 2019

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The 50 best workplaces for innovators

August 05, 2019

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Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

July 17, 2019

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Forrester Research Names Epsilon a Loyalty Leader in Two Evaluations

July 16, 2019

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Publicis Groupe completes acquisition of Epsilon for $3.95bn

July 02, 2019

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Why Marketers Look to Identity Resolution for Answers

July 01, 2019

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Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

July 01, 2019

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Seven takeaways from Variety’s 2019 TV Summit

June 12, 2019

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Personalization and data-driven experiences

June 11, 2019

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Audience segmentation and targeting

June 06, 2019

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Restaurants should increase their appetite for digital marketing

May 14, 2019

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It's personal

April 08, 2019

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Box office boost

March 19, 2019

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Box office campaigns: unlocking returns beyond opening weekend

March 18, 2019

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Advancing marketing attribution, part 2

March 12, 2019

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Car rental companies are losing customers to rideshares, report says

March 06, 2019

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Looking beyond traditional affiliates: is content king?

February 27, 2019

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Advancing marketing attribution

February 21, 2019

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Five Marketing Lessons Restaurants Can Learn From Retail Marketers

February 20, 2019

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Using KPIs that matter to achieve influencer marketing success

February 19, 2019

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The right way to engage with new affiliate partners

February 13, 2019

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Across the Generations: How Gen Z Influences the Rest of Us

February 11, 2019

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What's next for intent data in the travel industry?

January 21, 2019

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Brands seek deeper insights from AI

January 18, 2019

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Conversant helps marketers create human connections that count

January 04, 2019

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What Martech Decision Makers Should Focus on in 2019

December 13, 2018

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Film marketers need to stop wasting time and money advertising to people who don't care about their movies

December 07, 2018

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When it comes to cookies, don't settle for crumbs of customer and prospect data

December 06, 2018

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Marketers need outcomes, not more tools

December 06, 2018

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For travel brands, it's what you know and who you know

November 20, 2018

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Here are the industry's martech heroes

November 16, 2018

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Harnessing the Resurgence of Packaged Beverages

November 13, 2018

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Identity resolution - defined

November 12, 2018

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One on One: Jeff Fagel on Marketing's Three Centers of Gravity

November 02, 2018

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Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards

October 17, 2018

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Most technology for marketing has a big gap: prospects

October 16, 2018

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Winners announced at the IPMAs 2018

October 13, 2018

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Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

October 11, 2018

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5 things you need to know to successfully manage a team, with Bryan Kennedy the CEO of Epsilon and Conversant

October 11, 2018

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The changing paradigm of retail CRM

October 09, 2018

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It’s time to pull back the curtain on black box solutions

October 04, 2018

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Decoding Conversant’s Mesobase, martech's first customer and prospect relationship management (CPRM) platform

October 03, 2018

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Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing

September 23, 2018

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Corporate innovator: Dave Scrim, SVP of Product and Pricing at Conversant

September 21, 2018

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Podcast: You’ve got (less) mail

September 19, 2018

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HERoes: Champions of women in business

September 19, 2018

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Swanson Health selects Alliance Data’s Conversant for personalized digital marketing services

September 06, 2018

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Powering lifetime connections – The retail ecosystem

August 28, 2018

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Epsilon wins Sparkling Ice AOR

August 16, 2018

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Epsilon discusses subscription-based loyalty model

August 10, 2018

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Epsilon’s dockmaster keeps business humming

August 09, 2018

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Using marketing data for merchandising

August 09, 2018

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AMC improves CX by adding new subscription tier

August 08, 2018

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A day in the life of... SVP Enterprise Operations at Conversant

August 07, 2018

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The key to unlocking print's future lies in data and its direct mail past

July 26, 2018

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Video: What is ad fraud and how does it happen?

July 24, 2018

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‘Reporting is a struggle’: To grow commerce revenue, publishers have to spend time, money to manage the data

July 23, 2018

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Five star campaign by Epsilon

July 21, 2018

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Unlimited and well-interpreted data is the edge for creatives

July 20, 2018

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Mastering retailer ad platforms

July 17, 2018

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Ready for the evolution of creative awards: Function=form

July 12, 2018

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The Amazon Prime day effect – how brands can capitalize on the global shopping event

July 12, 2018

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Meet the Crain's Tech 50 of 2018

July 12, 2018

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Selling AI: R/GA pitches brands on the next level

July 11, 2018

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Creating harmonized experiences that drive loyalty for life

July 11, 2018

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Don't just talk about transformation. Do it

July 02, 2018

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What is cross-device identification and how can marketers use it?

June 27, 2018

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The great debate: Should you manage data activation yourself?

June 26, 2018

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Beyond the demo: How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

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How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

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In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency

May 25, 2018

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Understanding customer engagement

May 22, 2018

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How marketers across industries use customer engagement to drive loyalty, sales

May 17, 2018

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Why brands should look to affiliate for global growth in APAC

May 09, 2018

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Adweek: The time to prioritize workplace diversity and inclusivity is now. Is your agency ready?

May 01, 2018

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Customer lifetime value revisited

April 25, 2018

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The costly drive down the ad tech “road of regret”

April 24, 2018

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DMN: Epsilon and Media IQ weigh in with tips on building women in leadership initiatives

April 18, 2018

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The pursuit of a holistic view of consumers

April 13, 2018

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Reel Chicago: Immesoete directs Epsilon's new Cracker Barrel spots

April 12, 2018

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The Drum: Cracker Barrel: Whats cookin' today? By Epsilon Agency

April 06, 2018

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Chicago Business Journal: Cracker Barrel on mission to pull in millennial diners with new ads

April 06, 2018

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Forbes: The data brokers so powerful even Facebook bought their data - but they got me wildly wrong

April 05, 2018

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Interview with Steve Nowlan, SVP of Decision Sciences – Conversant

April 03, 2018

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Conversant and CJ Affiliate launch new GDPR compliance tool for digital advertising

March 28, 2018

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ITA spotlight: Agatha Rymanowska, Senior VP, Enterprise Operations, Conversant

March 27, 2018

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Epsilon/Conversant taps Fagel to lead marketing

March 22, 2018

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The Drum: Nature's Way: The way we grow together

March 21, 2018

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MKTG Insight: Busting the biggest myths about digital transformation

March 14, 2018

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“People will treat you differently because of your title. (It’s the reason I never use it.)”

March 14, 2018

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The battle against ad fraud: It's all about performance

March 13, 2018

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Marketing Tech Outlook: Setting direction in an era of continuous transformation

March 10, 2018

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Implementing martech? Don’t skip this step

March 07, 2018

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Ad Age: SXSW preview: A lot more than booze and tacos

March 06, 2018

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Adweek: As SXSW continues to grow, is it still worthwhile for brands to activate there?

March 02, 2018

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Four ways to simplify the complex world of loyalty

March 01, 2018

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The power of data: Achieving trust in your loyalty program

March 01, 2018

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MKTG Insight: Digital and traditional marketers aren't so different after all

February 28, 2018

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Here's why people shop on Amazon - and why they'd shop elsewhere too

February 27, 2018

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Is GDPR an opportunity to improve CX? Yes – if you do right by your data subjects

February 27, 2018

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How influencer marketing’s relationship with affiliate will develop in 2018

February 21, 2018

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True 1-1 marketing isn’t segment or persona-based – Conversant’s AI personalization story

February 20, 2018

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Attribution beyond marketing: Using all company touchpoints achieve true customer view

February 08, 2018

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Mobile continues to dominate marketing opportunities, but brands should consider what's next

February 07, 2018

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Martech Series: 6 unstoppable disruptions in marketing technology

February 06, 2018

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Unleashing digital video’s potential for one-to-one marketing

February 01, 2018

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Adweek: How Amazon Go will drive brands to develop new ways to target customers

January 29, 2018

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How personalization will evolve in 2018

January 29, 2018

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Retail Dive: Amazon's free shipping attracts 88% of shoppers

January 23, 2018

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Twice: 4 brands that nailed their CES 2018 marketing

January 22, 2018

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Marketing Charts: What does personalization mean to consumers?

January 17, 2018

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Internet Retailer: Retail strategies made for the age of Amazon

January 14, 2018

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The 10 hottest jobs—and who's hiring in Chicago

January 13, 2018

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Martech Series: Interview with Wayne Townsend

January 12, 2018

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Four focus areas for travel marketers to unlock the mobile opportunity

January 11, 2018

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DMN: What CMOs of tomorrow need to focus on today

January 10, 2018

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5 things we learned about ads.txt in 2017

December 28, 2017

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A 'naughty or nice' list: the best and worst ad tech & digital media trends of 2017

December 21, 2017

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Three predictions for the affiliate marketing industry in 2018

December 21, 2017

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Martech Exec: 50 women you need to know in martech 2018: Lisa Henderson

December 18, 2017

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Top affiliate marketing trends for 2018: Predictions by 15 experts

December 15, 2017

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Experts predict: What's in store for viewability in 2018

December 15, 2017

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