In the News

Filter Arrow down Arrow Up

Close

In the News

The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

July 27, 2020

Read more

In the News

How to Drive Better Outcomes for Your Customers

July 23, 2020

Read more

In the News

The Case for Bringing Balance Back to the Marketing Ecosystem

July 21, 2020

Read more

In the News

With Cookies Crumbled and IDFA DOA, It’s Time for Better Identity Strategy

July 13, 2020

Read more

In the News

Banking Needs 360-Degree View of Customer Journey

June 02, 2020

Read more

In the News

Email Volume And Engagement Grew In March And April, Study Says

May 13, 2020

Read more

In the News

The Best Of The Best? Forrester Ranks Email Vendors

May 13, 2020

Read more

In the News

Arthur Sadoun: 'It’s not just about surviving, but transforming for a new normal'

April 30, 2020

Read more

In the News

Publicis Groupe launches money-back guarantee to marketers

April 30, 2020

Read more

In the News

Publicis says it will deliver on business outcomes or your money back

April 30, 2020

Read more

In the News

Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'

April 30, 2020

Read more

In the News

Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

April 30, 2020

Read more

In the News

Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis

April 30, 2020

Read more

In the News

The Demise of Brandless and Other D2C Brand Struggles

February 24, 2020

Read more

In the News

2020 DMN Award Winners

February 10, 2020

Read more

In the News

Domino's generates more than £1m with personalised display ads

February 07, 2020

Read more

In the News

D2C Shopping Gains a Significant, Dedicated Audience

February 05, 2020

Read more

In the News

Q&A With Oded Benyo of Epsilon

January 21, 2020

Read more

In the News

Three Imperatives For Winning with Personalization at Scale

January 07, 2020

Read more

In the News

Should You Still Be Using Email Benchmarks?

January 02, 2020

Read more

In the News

The lines between DTC and traditional B2C are blurring

December 16, 2019

Read more

In the News

Why are brands so bad at identity resolution?

December 03, 2019

Read more

In the News

How to Scale Your UX Design Process — Without Sacrificing Creative

December 02, 2019

Read more

In the News

Email Remains at the Heart of Identity Resolution Efforts

November 26, 2019

Read more

In the News

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

November 26, 2019

Read more

In the News

Five Last Minute Tips for Holiday Season Success in 2019

November 24, 2019

Read more

In the News

Myths Belong in Stories, Not People-Based Advertising

November 16, 2019

Read more

In the News

Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

November 15, 2019

Read more

In the News

Rethink the Value of a Customer’s Email Address

November 05, 2019

Read more

In the News

Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

October 21, 2019

Read more

In the News

Second-Quarter Drift: Email Opens And Clicks Fell Slightly, Epsilon Reports

October 16, 2019

Read more

In the News

Epsilon, Fallon Worldwide Lock Up Key Bank Account

October 11, 2019

Read more

In the News

Email Marketing 2019

October 11, 2019

Read more

In the News

Interactions in Context: How to increase personalization in email

October 10, 2019

Read more

In the News

At Conversant, Employees Know the End Goal.

October 09, 2019

Read more

In the News

Most marketers ‘failing to link data to customer behaviour’ – report

October 08, 2019

Read more

In the News

Chicago Tech is Booming. Grow Along With It At These 12 Companies

October 02, 2019

Read more

In the News

MediaPost EIS Awards

September 26, 2019

Read more

In the News

At Advertising Week, Publicis Groupe's Arthur Sadoun Pressed on Revenue Decline

September 25, 2019

Read more

In the News

How Visit Savannah reached the right travelers - and profited

September 16, 2019

Read more

In the News

Agencies Are Embracing AI and Making It Part of Their Workflow

September 09, 2019

Read more

In the News

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

September 06, 2019

Read more

In the News

10 tech companies helping marketers survive changing privacy laws

August 22, 2019

Read more

In the News

Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

August 21, 2019

Read more

In the News

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

August 20, 2019

Read more

In the News

Starcom and Epsilon Prevail in Novartis Global Media Review

August 20, 2019

Read more

In the News

The 50 best workplaces for innovators

August 05, 2019

Read more

In the News

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

July 17, 2019

Read more

In the News

Forrester Research Names Epsilon a Loyalty Leader in Two Evaluations

July 16, 2019

Read more

In the News

Publicis Groupe completes acquisition of Epsilon for $3.95bn

July 02, 2019

Read more

In the News

Why Marketers Look to Identity Resolution for Answers

July 01, 2019

Read more

In the News

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

July 01, 2019

Read more

In the News

Seven takeaways from Variety’s 2019 TV Summit

June 12, 2019

Read more

In the News

Personalization and data-driven experiences

June 11, 2019

Read more

In the News

Audience segmentation and targeting

June 06, 2019

Read more

In the News

Restaurants should increase their appetite for digital marketing

May 14, 2019

Read more

In the News

It's personal

April 08, 2019

Read more

In the News

Box office boost

March 19, 2019

Read more

In the News

Box office campaigns: unlocking returns beyond opening weekend

March 18, 2019

Read more

In the News

Advancing marketing attribution, part 2

March 12, 2019

Read more

In the News

Car rental companies are losing customers to rideshares, report says

March 06, 2019

Read more

In the News

Looking beyond traditional affiliates: is content king?

February 27, 2019

Read more

In the News

Advancing marketing attribution

February 21, 2019

Read more

In the News

Five Marketing Lessons Restaurants Can Learn From Retail Marketers

February 20, 2019

Read more

In the News

Using KPIs that matter to achieve influencer marketing success

February 19, 2019

Read more

In the News

The right way to engage with new affiliate partners

February 13, 2019

Read more

In the News

Across the Generations: How Gen Z Influences the Rest of Us

February 11, 2019

Read more

In the News

What's next for intent data in the travel industry?

January 21, 2019

Read more

In the News

Brands seek deeper insights from AI

January 18, 2019

Read more

In the News

Conversant helps marketers create human connections that count

January 04, 2019

Read more

In the News

What Martech Decision Makers Should Focus on in 2019

December 13, 2018

Read more

In the News

Film marketers need to stop wasting time and money advertising to people who don't care about their movies

December 07, 2018

Read more

In the News

When it comes to cookies, don't settle for crumbs of customer and prospect data

December 06, 2018

Read more

In the News

Marketers need outcomes, not more tools

December 06, 2018

Read more

In the News

For travel brands, it's what you know and who you know

November 20, 2018

Read more

In the News

Here are the industry's martech heroes

November 16, 2018

Read more

In the News

Harnessing the Resurgence of Packaged Beverages

November 13, 2018

Read more

In the News

Identity resolution - defined

November 12, 2018

Read more

In the News

One on One: Jeff Fagel on Marketing's Three Centers of Gravity

November 02, 2018

Read more

In the News

Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards

October 17, 2018

Read more

In the News

Most technology for marketing has a big gap: prospects

October 16, 2018

Read more

In the News

Winners announced at the IPMAs 2018

October 13, 2018

Read more

In the News

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

October 11, 2018

Read more

In the News

5 things you need to know to successfully manage a team, with Bryan Kennedy the CEO of Epsilon and Conversant

October 11, 2018

Read more

In the News

The changing paradigm of retail CRM

October 09, 2018

Read more

In the News

It’s time to pull back the curtain on black box solutions

October 04, 2018

Read more

In the News

Decoding Conversant’s Mesobase, martech's first customer and prospect relationship management (CPRM) platform

October 03, 2018

Read more

In the News

Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing

September 23, 2018

Read more

In the News

Corporate innovator: Dave Scrim, SVP of Product and Pricing at Conversant

September 21, 2018

Read more

In the News

Podcast: You’ve got (less) mail

September 19, 2018

Read more

In the News

HERoes: Champions of women in business

September 19, 2018

Read more

In the News

Swanson Health selects Alliance Data’s Conversant for personalized digital marketing services

September 06, 2018

Read more

In the News

Powering lifetime connections – The retail ecosystem

August 28, 2018

Read more

In the News

Epsilon wins Sparkling Ice AOR

August 16, 2018

Read more

In the News

Epsilon discusses subscription-based loyalty model

August 10, 2018

Read more

In the News

Epsilon’s dockmaster keeps business humming

August 09, 2018

Read more

In the News

Using marketing data for merchandising

August 09, 2018

Read more

In the News

AMC improves CX by adding new subscription tier

August 08, 2018

Read more

In the News

A day in the life of... SVP Enterprise Operations at Conversant

August 07, 2018

Read more

In the News

The key to unlocking print's future lies in data and its direct mail past

July 26, 2018

Read more

In the News

Video: What is ad fraud and how does it happen?

July 24, 2018

Read more

In the News

‘Reporting is a struggle’: To grow commerce revenue, publishers have to spend time, money to manage the data

July 23, 2018

Read more

In the News

Five star campaign by Epsilon

July 21, 2018

Read more

In the News

Unlimited and well-interpreted data is the edge for creatives

July 20, 2018

Read more

In the News

Mastering retailer ad platforms

July 17, 2018

Read more

In the News

Ready for the evolution of creative awards: Function=form

July 12, 2018

Read more

In the News

The Amazon Prime day effect – how brands can capitalize on the global shopping event

July 12, 2018

Read more

In the News

Meet the Crain's Tech 50 of 2018

July 12, 2018

Read more

In the News

Selling AI: R/GA pitches brands on the next level

July 11, 2018

Read more

In the News

Creating harmonized experiences that drive loyalty for life

July 11, 2018

Read more

In the News

Don't just talk about transformation. Do it

July 02, 2018

Read more

In the News

What is cross-device identification and how can marketers use it?

June 27, 2018

Read more

In the News

The great debate: Should you manage data activation yourself?

June 26, 2018

Read more

In the News

Beyond the demo: How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

Read more

In the News

How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

Read more

In the News

In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency

May 25, 2018

Read more

In the News

Understanding customer engagement

May 22, 2018

Read more

In the News

How marketers across industries use customer engagement to drive loyalty, sales

May 17, 2018

Read more

In the News

Why brands should look to affiliate for global growth in APAC

May 09, 2018

Read more

In the News

Adweek: The time to prioritize workplace diversity and inclusivity is now. Is your agency ready?

May 01, 2018

Read more

In the News

Customer lifetime value revisited

April 25, 2018

Read more

In the News

The costly drive down the ad tech “road of regret”

April 24, 2018

Read more

In the News

DMN: Epsilon and Media IQ weigh in with tips on building women in leadership initiatives

April 18, 2018

Read more

In the News

The pursuit of a holistic view of consumers

April 13, 2018

Read more

In the News

Reel Chicago: Immesoete directs Epsilon's new Cracker Barrel spots

April 12, 2018

Read more

In the News

The Drum: Cracker Barrel: Whats cookin' today? By Epsilon Agency

April 06, 2018

Read more

In the News

Chicago Business Journal: Cracker Barrel on mission to pull in millennial diners with new ads

April 06, 2018

Read more

In the News

Forbes: The data brokers so powerful even Facebook bought their data - but they got me wildly wrong

April 05, 2018

Read more

In the News

Interview with Steve Nowlan, SVP of Decision Sciences – Conversant

April 03, 2018

Read more

In the News

Conversant and CJ Affiliate launch new GDPR compliance tool for digital advertising

March 28, 2018

Read more

In the News

ITA spotlight: Agatha Rymanowska, Senior VP, Enterprise Operations, Conversant

March 27, 2018

Read more

In the News

Epsilon/Conversant taps Fagel to lead marketing

March 22, 2018

Read more

In the News

The Drum: Nature's Way: The way we grow together

March 21, 2018

Read more

In the News

MKTG Insight: Busting the biggest myths about digital transformation

March 14, 2018

Read more

In the News

“People will treat you differently because of your title. (It’s the reason I never use it.)”

March 14, 2018

Read more

In the News

The battle against ad fraud: It's all about performance

March 13, 2018

Read more

In the News

Marketing Tech Outlook: Setting direction in an era of continuous transformation

March 10, 2018

Read more

In the News

Implementing martech? Don’t skip this step

March 07, 2018

Read more

In the News

Ad Age: SXSW preview: A lot more than booze and tacos

March 06, 2018

Read more

In the News

Adweek: As SXSW continues to grow, is it still worthwhile for brands to activate there?

March 02, 2018

Read more

In the News

Four ways to simplify the complex world of loyalty

March 01, 2018

Read more

In the News

The power of data: Achieving trust in your loyalty program

March 01, 2018

Read more

In the News

MKTG Insight: Digital and traditional marketers aren't so different after all

February 28, 2018

Read more

In the News

Here's why people shop on Amazon - and why they'd shop elsewhere too

February 27, 2018

Read more

In the News

Is GDPR an opportunity to improve CX? Yes – if you do right by your data subjects

February 27, 2018

Read more

In the News

How influencer marketing’s relationship with affiliate will develop in 2018

February 21, 2018

Read more

In the News

True 1-1 marketing isn’t segment or persona-based – Conversant’s AI personalization story

February 20, 2018

Read more

In the News

Attribution beyond marketing: Using all company touchpoints achieve true customer view

February 08, 2018

Read more

In the News

Mobile continues to dominate marketing opportunities, but brands should consider what's next

February 07, 2018

Read more

In the News

Martech Series: 6 unstoppable disruptions in marketing technology

February 06, 2018

Read more

In the News

Unleashing digital video’s potential for one-to-one marketing

February 01, 2018

Read more

In the News

Adweek: How Amazon Go will drive brands to develop new ways to target customers

January 29, 2018

Read more

In the News

How personalization will evolve in 2018

January 29, 2018

Read more

In the News

Retail Dive: Amazon's free shipping attracts 88% of shoppers

January 23, 2018

Read more

In the News

Twice: 4 brands that nailed their CES 2018 marketing

January 22, 2018

Read more

In the News

Marketing Charts: What does personalization mean to consumers?

January 17, 2018

Read more

In the News

Internet Retailer: Retail strategies made for the age of Amazon

January 14, 2018

Read more

In the News

The 10 hottest jobs—and who's hiring in Chicago

January 13, 2018

Read more

In the News

Martech Series: Interview with Wayne Townsend

January 12, 2018

Read more

In the News

Four focus areas for travel marketers to unlock the mobile opportunity

January 11, 2018

Read more

In the News

DMN: What CMOs of tomorrow need to focus on today

January 10, 2018

Read more

In the News

5 things we learned about ads.txt in 2017

December 28, 2017

Read more

In the News

A 'naughty or nice' list: the best and worst ad tech & digital media trends of 2017

December 21, 2017

Read more

In the News

Three predictions for the affiliate marketing industry in 2018

December 21, 2017

Read more

In the News

Martech Exec: 50 women you need to know in martech 2018: Lisa Henderson

December 18, 2017

Read more

In the News

Top affiliate marketing trends for 2018: Predictions by 15 experts

December 15, 2017

Read more

In the News

Experts predict: What's in store for viewability in 2018

December 15, 2017

Read more

In the News

Huffington Post: To evolve customer experiences in 2018, focus on the three E’s

December 14, 2017

Read more

In the News

Women you need to know in martech: Agatha Rymanowska

December 14, 2017

Read more

In the News

Top 10 most-read affiliate marketing articles month-by-month in 2017

December 13, 2017

Read more

In the News

CJ Affiliate gives web publishers the tools and data insights to maximize affiliate revenue with performance marketing

December 13, 2017

Read more

In the News

5 key factors for a successful restaurant loyalty program

December 11, 2017

Read more

In the News

Who gets this ad online? She builds tech at Conversant that decides

December 11, 2017

Read more

In the News

Forbes: Six little-known networking hacks to improve your results and brand image

December 08, 2017

Read more

In the News

The Drum: Industry insight: Reaction to CES's response to lack of keynote diversity

December 07, 2017

Read more

In the News

Five strategies to combat 'retail apocalypse"

December 04, 2017

Read more

In the News

Pulling back the curtain on acquisition measurement

December 01, 2017

Read more

In the News

Reader's Digest: 15 technology trends you can expect to see dominate in 2018

November 30, 2017

Read more