Consumer Data Insights – Transactional Data – 2020

Purchase data is the best predictor of future buying behavior and used to drive acquisition and retention campaigns for marketers across the globe. Epsilon is the industry leader in transactional data used for marketing and Epsilon’s Consumer Data Insights – Platinum – 2020 includes spending behavior at the Category, Sub-Category, and Brand level on over 900 specific merchants.

This highly predictive purchase data is sourced from non-cash transaction data exclusively available through Epsilon and is available across key industries. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling and business portfolio analysis.

This robust dataset includes the following transactional data:

Encompasses 23 Billion transactions and $1.4 Trillion in non-cash consumer transactions across key industries.
Aggregated across 12 months by geography and reported at the overall, category (11), sub-category (67), and merchant levels (900+ merchants).

Transactional Data - Category Data (11 Categories):

Automotive
Communications Service Providers
Education
Entertainment
Financial Services
Food-Convenience-Drug Store
Other Retail
Retail
Restaurant
Services
Travel

Sub-Category Data (67 Sub-Categories):

Airline
Amusement Parks
Apparel
Auto Dealer
Auto Parts
Auto Services
Beauty Stores
Book Stores
Bridal Stores
Car Rental
Casino
Casual Dining
Convenience Stores
Craft Stores
Credit Scores
Cruise Lines
Daily Deals Sites
Department Stores
Discount Stores
Drug Stores
Education
Electronics
Fast Casual
Fine Dining
Food Delivery
Furniture Stores
Gas Station
Gift Stores
Health Clubs-Programs
Home Furnishing Stores
Home Improvement
Home Services
Hotels
Insurance
Investment
Jewelry Stores
Kid Stores
Lease-to-Own
Logistics
Luggage Stores
Management Tools-Tax
Mass Merchandiser
Membership
Movies
Music Stores
News-Magazines
Not for Profit
Office Supplies
Online Merchandise
Optical Stores
Pet Stores
Plus Size
Quick Serve
Ride Sharing
Satellite-Cable-Telecom
Shoe Stores
Software
Sporting Goods
Streaming Music on Demand (SMOD)
Streaming Video on Demand (SVOD)
Supermarkets
Tickets
Travel Services
Video-PC Game Stores
Warehouse Clubs
Wine and Liquor
Wireless

Merchant-Level Data (900+ Merchants)

900+ merchants in the US Market. Contact us for more information on specific brands.

Consumer Data Insights – Platinum -2020 data is not available for use by any financial services related organizations.

Privacy Policy

Epsilon Consumer Privacy Center

This Epsilon product on Nitrogen.ai Data Exchange contains aggregated data with no personally identifiable information. The data is aggregated at the Zip+4 (postal zip code concatenated with 4-digit zip extension) level by summing or averaging data across the geography. Aggregated data cannot be linked back to personally identifiable information.