Consumer Data Insights – Transactional Data – 2020

Purchase data is the best predictor of future buying behavior and used to drive acquisition and retention campaigns for marketers across the globe. Epsilon is the industry leader in transactional data used for marketing and Epsilon’s Consumer Data Insights – Platinum – 2020 includes spending behavior at the Category, Sub-Category, and Brand level on over 900 specific merchants.

This highly predictive purchase data is sourced from non-cash transaction data exclusively available through Epsilon and is available across key industries. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling and business portfolio analysis.

 

This robust dataset includes the following transactional data:

  • Encompasses 23 Billion transactions and $1.4 Trillion in non-cash consumer transactions across key industries.
  • Aggregated across 12 months by geography and reported at the overall, category (11), sub-category (67), and merchant levels (900+ merchants).

Transactional Data - Category Data (11 Categories):

  • Automotive
  • Communications Service Providers
  • Education
  • Entertainment
  • Financial Services
  • Food-Convenience-Drug Store
  • Other Retail
  • Retail
  • Restaurant
  • Services
  • Travel

Sub-Category Data (67 Sub-Categories):

  • Airline
  • Amusement Parks
  • Apparel
  • Auto Dealer
  • Auto Parts
  • Auto Services
  • Beauty Stores
  • Book Stores
  • Bridal Stores
  • Car Rental
  • Casino
  • Casual Dining
  • Convenience Stores
  • Craft Stores
  • Credit Scores
  • Cruise Lines
  • Daily Deals Sites
  • Department Stores
  • Discount Stores
  • Drug Stores
  • Education
  • Electronics
  • Fast Casual
  • Fine Dining
  • Food Delivery
  • Furniture Stores
  • Gas Station
  • Gift Stores
  • Health Clubs-Programs
  • Home Furnishing Stores
  • Home Improvement
  • Home Services
  • Hotels
  • Insurance
  • Investment
  • Jewelry Stores
  • Kid Stores
  • Lease-to-Own
  • Logistics
  • Luggage Stores
  • Management Tools-Tax
  • Mass Merchandiser
  • Membership
  • Movies
  • Music Stores
  • News-Magazines
  • Not for Profit
  • Office Supplies
  • Online Merchandise
  • Optical Stores
  • Pet Stores
  • Plus Size
  • Quick Serve
  • Ride Sharing
  • Satellite-Cable-Telecom
  • Shoe Stores
  • Software
  • Sporting Goods
  • Streaming Music on Demand (SMOD)
  • Streaming Video on Demand (SVOD)
  • Supermarkets
  • Tickets
  • Travel Services
  • Video-PC Game Stores
  • Warehouse Clubs
  • Wine and Liquor
  • Wireless

Merchant-Level Data (900+ Merchants)

900+ merchants in the US Market.  Contact us for more information on specific brands.

Consumer Data Insights – Platinum -2020 data is not available for use by any financial services related organizations.

 

 

Contact us now for more information

Nitrogen.ai_Support@epsilon.com

 

 

Privacy Policy

Epsilon Consumer Privacy Center

This Epsilon product on Nitrogen.ai Data Exchange contains aggregated data with no personally identifiable information.  The data is aggregated at the Zip+4 (postal zip code concatenated with 4-digit zip extension) level by summing or averaging data across the geography.  Aggregated data cannot be linked back to personally identifiable information.