As chief media officer, I am responsible for leading Epsilon’s media team, which includes delivery, inventory and traffic quality. As brands battle for consumers’ attention across a growing number of devices and channels, I work with our clients, and agency leaders throughout Publicis Groupe, to ensure brand campaigns are executed to meet or exceed goals while maintaining the highest level of quality across brand safety, fraud and viewability. My team is also responsible for managing our private exchange, which offers clients access to premium inventory and audiences. We curate direct publisher relationships, giving clients a unique and valuable source of audiences in a brand safe environment in addition to the broad reach we offer through our open exchange integrations.
I have been at the forefront of digital media and part of building and managing large digital companies for 20 years.
Prior to Publicis Groupe’s acquisition of Epsilon in 2019, I served as senior vice president of media for Conversant, Epsilon’s digital media arm. As senior vice president, I united five siloed media functions into a single team and launched the company’s private exchange in 2015.
I was previously vice president of media development at ValueClick Media, a predecessor to Conversant, where I oversaw all publisher relationships and operations.
Before that, I was director of media operations at Fastclick. There, I was instrumental in the integration of the company with ValueClick and developed turnkey representation solutions to deliver high CPM rates and high inventory fill rates for publishers.
Be the calm.
Bachelor’s degree, University of Wisconsin