I lead Epsilon’s data business and help our clients leverage data-driven marketing strategies. I develop robust, data-driven strategies that address the business challenges of today’s leading brands.
I’ve been in sync with the pulse of the data industry for more than 15 years, helping clients across verticals determine how data can be incorporated into their new and pre-existing marketing solutions. My approach is to use data as a differentiator, with a focus on helping clients deliver better results. I am passionate about helping brands find new customers and drive loyalty within their existing customer base. When I am not working, I enjoy spending time with my husband and two children at the pool, on the slopes, watching their sporting activities and just being together! I love to entertain and design/decorate. I have a passion for fashion.
Data is the foundation upon which a successful marketing strategy is built. Take the time to get a full understanding of who your consumers are and what they want.
MBA, University of Louisville