I lead Epsilon’s data business and help our clients leverage data-driven marketing strategies. I develop robust, data-driven strategies that address the business challenges of today’s leading brands.
I’ve been in sync with the pulse of the data industry for more than 20 years, helping clients across verticals determine how to leverage data to improve the performance of their marketing campaigns. My approach is to use data as a differentiator, with a focus on helping our clients deliver better results. It’s not about BIG data, it’s about the right data that is actionable for any given client/brand. I am passionate about helping out clients learn more about their customers, find new customers and drive loyalty within their existing customer base. When I am not working, I enjoy spending time with my husband and two children at the pool or beach, in the mountains, watching their sporting activities and just being together! I love to entertain and design/decorate.
Data is the foundation upon which a successful marketing strategy is built. Take the time to get a full understanding of who your consumers are and what they want…and then reach them in the channels where they are interacting.
MBA, University of Louisville