My role
I lead a team that combines data, predictive analytics, innovative creative and best-in-class technology to deliver digital marketing solutions that drive dramatic, measurable results for our clients.
My story
I returned to Epsilon after being away for nearly two decades—a time during which I had leadership roles at several software and service providers and delivered data-driven, cross-channel marketing solutions for hundreds of Fortune 1000 clients. When not immersed in the digital world, I enjoy watching my kids compete in crew, soccer, track and swimming and also playing a bit of golf and tennis myself.
My philosophy
Set clear objectives with accountability, measure performance, communicate with transparency and keep improving. It seems to work whether you are managing people, leading a project or running marketing campaigns.
My qualifications
BS, Mechanical Engineering, Massachusetts Institute of Technology
MS, Mechanical Engineering, University of Dayton
Conversant and Epsilon are now one powerhouse, helping marketers create more meaningful connections that drive better outcomes.