Real consumers share what personalized experiences they expect.
of consumers find personalization appealing*
Making them
more likely to be your most valuable customer
valuable
customer
transactions in one year
Consumers shop
more with companies they say are doing personalization “very well”
Only 72% say companies
are doing personalization well
Interested in increasing profit through personalization?
Read on to see how Epsilon and Conversant can help you achieve true personalization that drives return on marketing investment (ROMI).
THE KEY FINDINGS
How to win with personalization
FULL
FINDINGS
Getting to know you
Most consumers appreciate personalization, and many are willing to share personal information to enhance their experience.
Think it’s ”very cool” to get personalized offers.
Want complete control over the communications they receive.
Think it’s worth sharing personal information in exchange for relevant offers, recommendations, and discounts.
Do you have an accurate and integrated view of your customer?
Our proprietary insights include 200+ million consumer profiles, 7,000+ attributes and millions of cross-device IDs, forming the most accurate identity matches and deepest real-time consumer profiles ever assembled.
Taking it personally
Most consumers appreciate personalization, and many are willing to share personal information to enhance their experience.
HOW CONSUMERS FEEL ABOUT YOUR PERSONALIZATION EFFORTS
Have noticed personalized experiences in their interactions with companies.
Believe that companies are getting better at using personal information to deliver personalized experiences.
Are confident that companies use their personalized information in the most secure way possible.
WEB vs. IN-STORE PERSONALIZATION
Consumers believe personalization is getting better, but how do you know for sure?
Data and optimization provide deep visibility into marketing performance. With Epsilon and Conversant, you can measure better, and measure what matters, increasing your return on marketing investment (ROMI).
Defining personalization
Before you can deliver superior personalized experiences, you need to understand what personalization means to consumers.
HOW CONSUMERS INTERPRET PERSONALIZATION
Customization
Service
Discounts/offers
Convenience
Specific products/
services
CONSUMERS SHARE THEIR FAVORITE PERSONALIZED EXPERIENCES
Coupons/discounts, reward programs, saves $
Recommendations based on preferences/
purchases
Helpful and personable customer service
Convenience of saved information like habits/preferences
Can you activate your data to get at what customers really want?
There’s so much more to know about your customer than first-party data alone. Enrich your data with our profiles that have over 7,000 dimensions including online, offline and device behavior, purchases, interests, life events and more.
HOW DOES YOUR INDUSTRY STACK UP
Some industries are ahead of the personalization curve. And some have the most to gain from figuring it out.
Grocery & drug stores
of consumers say they’re more likely to visit grocery or drug store websites/apps with personalized experiences*
But only
71%say these websites/apps are currently delivering personalized experiences well.*
WHAT MOTIVATES CONSUMERS TO DO BUSINESS WITH A GROCERY OR DRUG STORE?
Travel & leisure
of consumers say they’re more likely to shop on travel websites/apps with personalized experiences*
But only
64%say these websites/apps are currently delivering personalized experiences well.*
WHAT MOTIVATES CONSUMERS TO DO BUSINESS WITH A TRAVEL AND LEISURE BRAND?
Automotive
of consumers say they’re more likely to visit automotive websites/apps with personalized experiences*
But only
55%say these websites/apps are currently delivering personalized experiences well.*
WHAT MOTIVATES CONSUMERS TO DO BUSINESS WITH AN AUTOMOTIVE BRAND?
Are you successfully tailoring personalization experiences by industry?
The solutions Epsilon and Conversant provide support every stage of the customer journey. With rich consumer understanding, we can help you build personalized experiences that support your business and the customers’ needs, ultimately leading to brand loyalty.
How we can help
At Epsilon and Conversant, we offer true personalization through complete, actionable views of millions of consumers built from years of real-time and historical data across 7,000+ online and offline attributes.
We help brands personalize every interaction—reaching the right person in the right channel and sharing personally-relevant content, products and offers at the best time and with the optimal frequency.