Press Room

November 8, 2018

Signs New Agreement for Email Marketing Services and Renews Loyalty Agreement Integrated Agility Loyalty and Agility Harmony Offering Will Enable Deep Personalization and Scalability Across DD Perks® Program and Multiple Marketing Channels PLANO, TX – November 8, 2018 – Epsilon®, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with Dunkin’ Brands (Nasdaq: DNKN), the parent company of Dunkin’ and Baskin-Robbins. Epsilon will continue to provide loyalty marketing technology and related services in support of Dunkin’s popular DD Perks® customer loyalty program....

October 4, 2018

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement PLANO, Texas – October 4, 2018 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty® platform to launch the Dell Advantage Rewards loyalty program globally. Epsilon is...

October 2, 2018

Seasoned Privacy Professional to Lead Global Privacy and Data Protection Programs; Focus on Providing Consumers with Transparency and Choice, Guiding Clients and Employees, and Advocating for Responsible Marketing Practices Across the Industry DALLAS – October 2, 2018 – Epsilon®, a global leader in creating connections between people and brands, today announced that Ashlen Cherry has joined the company as Chief Privacy Officer, based in Austin, TX. A member of the company’s executive team, she will report to the General Counsel, Lisa S. Gallerano. As Chief Privacy Officer, supporting both...

August 16, 2018

Epsilon to Lead Brand Strategy, Media, Analytics and Shopper PLANO, TX – August 16, 2018 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the signing of an expanded multi-year agreement with Talking Rain Beverage Company. Epsilon will be the lead agency for integrated marketing efforts across Sparkling Ice flavored sparkling waters in the United States, leveraging a suite of services, including strategy, media, analytics and shopper solutions, to drive business growth. Epsilon has provided customer marketing services for Talking Rain brands since 2014. A privately-held...

July 23, 2018

Alliance Data businesses share eight key trends that retailers can leverage now, including the only channel that matters, how to maximize micro-shopping moments and the new holiday calendar On the heels of Amazon Prime day and after record-setting year-end holiday sales in 2017, retailers will need to plan ahead for the critical 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. Alliance Data (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and its businesses provide...

June 22, 2018

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria  DALLAS — June 22, 2018 — Epsilon®, a global leader in creating connections between people and brands, today announced that it was named a Leader in the June 2018 report “The Forrester Wave™: Email Marketing Service Providers, Q2 2018” by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony® digital messaging platform. The report stated, “Epsilon demonstrates an...

May 22, 2018

Signet to leverage Conversant’s MesobaseSM platform and Epsilon’s data services for better marketing campaign performance PLANO, TX – May 22, 2018 – Conversant®, the digital media arm of Epsilon®, an Alliance Data (NYSE: ADS) company, today announced an expanded relationship with Signet Jewelers Ltd. (NYSE: SIG), the largest specialty jewelry retailer in the United States. Conversant and Epsilon will provide digital marketing capabilities and data services that enable Signet to analyze, activate and measure digital advertising. Signet’s agreement with Conversant is an expansion of its current...

April 10, 2018

DALLAS – April 10, 2018 – Epsilon®, a global leader in creating connections between people and brands, today announced that Chief Privacy Officer Noga Rosenthal has been elected to the International Association of Privacy Professionals (IAPP) Women Leading Privacy Advisory Board. Rosenthal will serve on the board for a two-year term that began in January 2018. The IAPP’s Women Leading Privacy Advisory Board provides guidance and strategic input for IAPP, the world’s largest and most comprehensive global information privacy community and resource, on programming and content that helps to...

March 22, 2018

Former PepsiCo and Technology Startup Marketer to Oversee Epsilon and Conversant Teams DALLAS – March 22, 2018 – Epsilon®, a global leader in creating connections between people and brands, and its digital media arm Conversant®, today announced the hiring of Jeff Fagel as Senior Vice President, Head of Marketing. Based in Chicago, he reports to Bryan Kennedy, Chief Executive Officer, Epsilon/Conversant. Fagel will play a key role at Epsilon and Conversant, partnering across the organization to grow relationships with customers and strengthen its leadership position in the data-driven...

March 15, 2018

Automotive Industry Veterans Bryan Everly and Brian Williams Named Chief Technology Officer and SVP Client Services, Respectively DALLAS – March 15, 2018 – Epsilon®, a global leader in creating connections between people and brands, today announced the appointment of Bryan Everly as Chief Technology Officer, Automotive and Brian Williams as Senior Vice President, Client Services. The positions are new to the company’s high-growth, innovation-focused Automotive Practice and both Everly and Williams will report to Cathy Lang, President of Epsilon’s Automotive Practice. As Chief Technology...

February 26, 2018

Epsilon’s Data Practice Unveils Shopper Categories to Help Brands Better Understand Where Consumers Are Shopping and What They Are Buying  DALLAS – February 26, 2018 – Epsilon®, a global leader in creating connections between people and brands, today revealed findings from a new research report, “Amazon doesn’t mean the decline of your brand: Research shows how to survive and thrive in an Amazon world.” The findings, which looked at demographic, lifestyle, purchase and survey data from Epsilon’s Agility Audience suite of data solutions, reveal who shops at Amazon, how much they’re spending...

February 15, 2018

  DALLAS – February 15, 2018 – Epsilon®, a global leader in creating connections between people and brands, today announced that Jeff Schilling has been hired as Chief Information Security Officer (CISO). Schilling will report to Robert Walden, Epsilon’s Chief Information Officer. As the company’s senior information security leader, Schilling will have enterprise responsibility for overall information security including standards, procedures, and guidelines for Epsilon and its affiliates. He will work in concert with parent company Alliance Data Systems to enforce policies and security...

February 14, 2018

DALLAS – February 14, 2018 – Epsilon®, a global leader in creating connections between people and brands, today released the Q3 2017 Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in North America, finds that Q3 2017 email open rates (31.2 percent) decreased slightly from Q2 2017 (33.8 percent), but follows the same declining trend in 2016 when Q3 2016 open rates (34.1 percent) decreased slightly from Q2 2016 (35.6 percent). Notable industry performance in the report shows travel and hospitality emails performing better overall in Q3 2017, as...

January 9, 2018

Epsilon’s  Digital Transformation Team Helps Brands Assess the People, Process and Technology Required to Deliver the Best Personalized Customer Experiences DALLAS – January 09, 2018 – Epsilon®, a global leader in creating connections between people and brands, today revealed a new research report, “The power of me: The impact of personalization on marketing performance.” The findings aim to help brands better understand how personalization efforts can be used to enhance relationships with consumers, produce customer loyalty and positively impact the bottom line. The study was conducted in...

December 11, 2017

DALLAS – Dec. 11, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that Stacey Hawes, President, Data, has been named a 2017 IAB (Interactive Advertising Bureau) Data Rockstar. This honor is intended to celebrate the top industry leaders and practitioners who have demonstrated achievement in data science or technology. Finalists were selected by the IAB Data Center of Excellence Board of Directors and were evaluated based on demonstrated excellence, creativity and forward-thinking approaches to solving problems in data science, as well as the...

October 13, 2017

DALLAS – Oct. 13, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that it has received the noteworthy 2017 Partner of the Year award by Citi in recognition of its high levels of performance and service providing loyalty platform and marketing technology for the global Citi Thank You Rewards program. Epsilon received the highest honor at this year’s Citi Supplier Awards event, which took place on September 25 in NYC. “We are truly honored to receive Citi’s Partner of the Year award. The opportunity to deliver results that help Citi drive...

October 3, 2017

BOSTON—Oct 3— Epsilon®, a global leader in creating connections between people and brands, today announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and loyalty engagement platforms, Agility HarmonyTM...

September 25, 2017

New York – September 25, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that Epsilon/Conversant chief executive officer, Bryan Kennedy, has been recognized as one of the 100 People Who Make Advertising Great, according to the American Association of Advertising Agencies (4A’s). The 4A’s list, part of a 100th anniversary initiative, recognizes a diverse and distinguished group of advertising professionals selected by a panel of industry players. Kennedy joined Epsilon in 1996 and has been a key architect behind Epsilon’s rapid growth, as...

September 7, 2017

Epsilon Agency will Develop Integrated Marketing Campaigns for Alive!, Leveraging Data-Driven Strategies to Grow Market Share PLANO, TX – September 7, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the expansion of its relationship with Nature’s Way®, the preeminent brand of quality dietary supplements, with Epsilon now acting as the lead agency on Alive!® Multi-Vitamins. Epsilon has served as Nature’s Way’s digital agency of record across a number of brands since 2014. Privately owned and headquartered in Green Bay, WI, Nature’s Way was founded in 1969. An early...

August 17, 2017

DALLAS—August 17, 2017— Epsilon®, a global leader in creating connections between people and brands, today announced its next-generation digital messaging platform, Agility Harmony®, was named a winner for Best Email Marketing Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal Awards are presented by Digiday and recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. “This year’s group of Digiday Signal Awards winners represent the very best of a vital part of our...

August 3, 2017

Robust Solution to Enable More Relevant and Personalized Marketing Information and Offers, Drive Growth and Improve Marketing Results PLANO, TX – August 3, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced it has signed a multiyear renewal agreement with Guideposts, a national nonprofit organization and publisher of faith-based content. Epsilon has been providing comprehensive database marketing services for Guideposts since 2012 with the goal of growing the organization’s constituent and subscriber base, as well as improving cross-channel engagement and working together...

July 24, 2017

DALLAS – July 24, 2017 – Epsilon®, a global leader in creating connections between people and brands, today released the Q1 2017 Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in North America, shows email open rates on desktops increased slightly from Q4 2016 (41%) into Q1 2017 (44%) driven by a drop in mobile open rates for the second time in as many quarters. Mobile open rates (46%) were measured at the lowest average rate since Q3 2015 (43%). “With the continued cross-device behavior from email subscribers, more than ever marketers need to...

June 29, 2017

ATLANTA– June 29, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that it has been named one of the Best and Brightest Companies to Work For® in Atlanta, GA, in conjunction with Conversant®, its digital media arm. The award, presented by the National Association for Business Resources, honors organizations that are committed to creating an excellent workplace environment through their human resource practices and employee enrichment. As part of this competition Epsilon/Conversant was evaluated across several key areas including...

June 28, 2017

Repeat recognition demonstrates commitment to consumer privacy and data security DALLAS– June 28, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced it has received Honor Roll status for the sixth consecutive year as part of the 2017 Online Trust Alliance’s (OTA) Online Trust Audit & Honor Roll. The Online Trust Audit & Honor Roll is the de facto standard for recognizing excellence in consumer protection, data security and responsible privacy practices for the world’s top companies. OTA is a non-profit organization dedicated to developing and...

June 22, 2017

Analytically-Driven Marketing Program Will Be Designed Around Individual Customer’s Vehicle Lifecycle PLANO, TX – June 22, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced it has expanded its long-standing relationship with Volvo Car USA (VCUSA), one of the most well-known and respected car brands in the world. Epsilon has worked with VCUSA on customer relationship management and retail assignments since 2009. Volvo Car Group was founded in 1927 and is headquartered in Gothenburg, Sweden. The company’s corporate and brand strategy puts people at the center, and is a...

May 3, 2017

Epsilon named #1 Largest U.S. Agency from All Disciplines for sixth consecutive year DALLAS — May 03, 2017 — Epsilon®, a global leader in creating connections between people and brands, was once again ranked by Ad Age as the number one Largest U.S. Agency from All Disciplines. The 73rd Annual Ad Age Agency Report also ranked the company as the number one World’s Largest CRM/Direct Marketing Agency Network, the number one Largest U.S CRM/Direct Marketing Agency Network and the number one Largest U.S. Mobile Marketing Agency. Epsilon maintained its position through strong new business efforts...

May 2, 2017

Epsilon to Grow KeyBank Business Through Integrated, Data-Driven Marketing PLANO, TX – May 2, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced it has expanded its long-standing relationship with KeyBank, one of the United States’ largest bank-based financial services companies, and will lead customer relationship management. Epsilon has worked with KeyBank on a variety of prospect and customer marketing communications initiatives since 1994. Founded in 1825 and headquartered in Cleveland, Ohio, KeyBank is owned by KeyCorp (NYSE: KEY), a corporation providing...

April 28, 2017

DALLAS– April 28, 2017 – Epsilon®, a global leader in creating connections between people and brands, today announced that Stacey Hawes, President, Data has been elected to the 2017 Data & Marketing Association (DMA) Board of Directors. Founded in 1917, DMA is the world’s largest trade association dedicated to championing deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMA represents thousands of companies and nonprofit organizations and works with policymakers to advance and protect industry interests domestically and around...

April 12, 2017

DALLAS – April 12, 2017 – Epsilon®, a global leader in creating connections between people and brands, today released the Q4 2016 Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in North America, shows that click rates remained steady at 3.1%, in line with Q3 2016 (3.1%), despite a meaningful increase in email volume from Q3 2016 into the holiday season. “The increased email volume in Q4 2016 caused open rates to decline slightly but had little effect on click rates, showing that marketers were able to effectively engage email subscribers with...

April 3, 2017

Industry Leader Brings Three Decades of Experience in Data-Driven Marketing to Fuel Growth in EMEA and APAC London — April 3, 2017 — Epsilon®, a global leader in creating connections between people and brands, today announced that industry veteran Nigel Howlett has joined as Managing Director, International, based in London. Howlett brings an impressive track record of driving growth and innovation, with thirty years of expertise in data-driven marketing. Reporting to Lisa Henderson, Managing Director, Technology Client Services, Howlett will oversee Epsilon’s offerings, including technology,...

March 16, 2017

Epsilon to Make a ‘Splash’ through Integrated Event Activation Services, including Management of Experiential Marketing PLANO, TX – March 16, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced it has signed a new agreement with Harvest Hill Beverage Company to provide experiential event services for Juicy Juice Splashers® and its title sponsorship of the KIDZ BOP “Best Time Ever” national tour. The iconic Juicy Juice brand was purchased by Stamford, CT-based Harvest Hill Beverage Company, from Nestlé USA, Inc. in 2014. The company’s Juicy Juice Splashers® pouch brand...

February 22, 2017

DALLAS – Feb. 23, 2017, Epsilon® a global leader in creating connections between people and brands, today released new research that reveals insight into today’s mature population (age 50 and above), including what they value, where they shop, how they behave and how to build meaningful relationships with them. Age is an attitude: marketing to the boomers+ population, is a research report that draws on analysis from Epsilon’s TotalSource Plus®, Shopper’s Voice® and Abacus Cooperative data sets. The report found that age doesn’t determine preferences and behaviors. Rather, what matters most...

February 21, 2017

New multiyear agreement will encourage deeper engagement with GNC customer base via the implementation and management of a new points and free cash back rewards-based loyalty program PLANO, TX – February 21, 2017 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced that it has signed a multi-year agreement with GNC Holdings Inc., a leading global specialty health, wellness and performance retailer. Epsilon is overseeing the development and launch of GNC’s new loyalty program technology platform in the United States, allowing customers to earn points and collect rewards for...

February 8, 2017

Study finds majority of client-side and supply-side organisations have not reached customer experience maturity MUMBAI, FEBRUARY 08, 2017 – Epsilon®, a global leader in creating connections between people and brands, today released the Customer Experience Maturity Report in partnership with Econsultancy, a global research firm. The study surveyed over 300 client-side (59% of total respondents) and supply-side (41% of total respondents) marketing, digital and ecommerce professionals based in India to explore the maturity-level for customer experience (CX). The research was collected via an...

January 23, 2017

DALLAS – JANUARY 23, 2017 – Epsilon®, a global leader in creating connections between people and brands, today released the Q3 2016 Email Trends and Benchmarks report. The report, which measures emails sent by Epsilon clients in North America, shows a 6% decrease in click rates from Q2 2016, likely driven by a 15% increase in the average number of emails delivered per company. Additional findings show that over the past four quarters mobile and tablet devices have continued to make up the majority of email opens (60%) while email open rates on desktops have remained at 40%. “A slight decrease...

January 5, 2017

SaaS solution helps QSR brands create a compelling customer experience and engender long-term loyalty; features easily configurable mobile app, turnkey cross-channel campaigns and sophisticated reward management capabilities DALLAS – January 05, 2017– Epsilon®, a global leader in creating connections between people and brands, today announced a new Software-as-a-Service (SaaS) loyalty solution to help quick serve and fast casual restaurants (QSRs) connect and drive deeper relationships with digital-savvy consumers. Epsilon’s industry-leading, enterprise loyalty platform, Agility Loyalty™, is...

December 15, 2016

Townsend Will Oversee the Organization’s Technology Practice, Developing Integrated Digital Solutions for Clients that Leverage Real-Time Data to Deliver Personalized Marketing at Scale DALLAS – Dec. 15, 2016– Epsilon®, a global leader in creating connections between people and brands, today announced that Wayne Townsend has been promoted to President, Technology. Townsend, who joined Epsilon in 2014 and most recently served as Managing Director, Digital Delivery, will now report to Epsilon/Conversant Chief Executive Officer, Bryan Kennedy, and will lead the global sales, client services and...

December 8, 2016

Epsilon to Continue Providing Database Marketing Services for Leading Not-for-Profit Provider of Global Educational Travel Adventures PLANO, TX – December 8, 2016 – Epsilon®, an Alliance Data® (NYSE: ADS) company, today announced that Road Scholar, a not-for-profit educational organization providing adults with experiential learning opportunities around the globe, has signed an expanded agreement for personalized digital advertising services with Epsilon’s Conversant® business. Epsilon has been providing consumer database marketing services to Road Scholar since 2012. Road Scholar offers...

November 17, 2016

Epsilon to increase consumer awareness and create efficiencies in media spend through integrated marketing plan PLANO, TX – November 17, 2016 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced that it has been named agency of record for GIA (Gemological Institute of America), the world’s foremost authority in gemology, for its consumer outreach campaign following a multi-month review process conducted by Bob Wolf Partners/TPG. Established in 1931, GIA is a public-benefit, nonprofit 501(c)(3) organization dedicated to ensuring the public trust in gems and jewelry through...

October 27, 2016

DALLAS – October 27, 2016 – Epsilon®, a global leader in creating connections between people and brands, today released the Q2 2016 North America Email Trends and Benchmarks report. The report shows that email open rates continue to rise with business as usual (BAU) emails reporting open rates of 35.6% in Q2 2016, higher than any other quarter in a two-year period (Q2 2014 – Q2 2016). “Marketers are laser-focused on measuring and optimizing programs and tactics to drive business growth and email marketing remains one of the most effective channels for marketers to reach their customers,”...

October 17, 2016

Seasoned Leader Will Oversee Data Practice, Helping Brands Understand Customers on a Deeper Level to Enable More Personalized Marketing DALLAS – October 17, 2016– Epsilon®, a global leader in creating connections between people and brands, today announced that Stacey Hawes has been elevated to President, Data. Hawes, who joined Epsilon in 2007 and most recently served as Managing Director, Data Sales, has been instrumental in driving the success, growth and evolution of Epsilon’s data offerings. In her new role, Hawes will report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy and...

October 6, 2016

Epsilon to Elevate Red Roof’s Customer-Centric Marketing Strategy, Enhance Digital Customer Engagement and Drive Return Visits PLANO, TX – October 6, 2016 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the signing of a new multi-year agreement with Red Roof®, a leading economy hotel chain in the United States. Epsilon will serve as the company’s email services provider. Based out of Columbus, Ohio, Red Roof features over 470 hotels across the United States. The company was voted the best budget hotel brand by USA TODAY in 2014. Recently, Red Roof debuted Red Roof PLUS+®, an...

September 29, 2016

  Epsilon to Create a Centralized View of Customers and Prospects, Provide Deeper Insights, and Enable Personalized Marketing Across Digital and Traditional Channels PLANO, TX – September 29, 2016 – Epsilon®, an Alliance Data (NYSE: ADS) company, has signed a new, multi-year agreement with CNO Financial Group, Inc (NYSE: CNO), a national holding company to insurance brands Bankers Life, Washington National and Colonial Penn. With this agreement, Epsilon will build a centralized marketing database solution for the full suite of CNO brands to enable more integrated, strategic and personalized...

September 26, 2016

Industry veteran to oversee Agency practice, providing next-generation integrated marketing solutions to brands Chicago – September 26, 2016– Epsilon®, a global leader in creating connections between people and brands, today announced that Richard McDonald has been promoted to President, Agency. McDonald, who joined Epsilon in 2012, will now report to Epsilon/Conversant Chief Executive Officer Bryan Kennedy, and will lead the Agency practice globally. McDonald’s first objective includes further building out of a world-class creative team, a client-centric account management team and a team of...

September 20, 2016

Epsilon to Leverage Next-Generation Digital Messaging Platform, Agility HarmonyTM, Along with Strategy, Creative and Analytics, to Deepen Customer Relationships PLANO, TX – September 20, 2016 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced that it has signed a new multi-year agreement with Amica Mutual Insurance Company, a national writer of auto, home, marine and umbrella insurance. Epsilon will oversee email marketing strategy and execution, with a focus on engaging customers and driving customer acquisition and retention. Founded in 1907 and based in Lincoln, R.I., Amica...

September 19, 2016

DALLAS — September  19, 2016 — Epsilon®, a global leader in creating connections between people and brands, today released findings from its 2016 holiday shopping survey, which asked consumers how they intend to approach the upcoming holiday shopping season. 87% of respondents are “very likely” or “somewhat likely” to purchase at brick and mortar stores this year, with 55% of respondents “very likely” or “somewhat likely” to look at a product online and then go to a store to buy. Conversely, 76% of respondents are “very likely” or “somewhat likely” to purchase online this holiday season, with...

September 14, 2016

DALLAS — September 14, 2016 — Epsilon®, a global leader in creating connections between people and brands, and its leading digital marketing business, Conversant®, today released The Customer Recognition Report in partnership with Econsultancy, a global research firm. The study surveyed 220 brand and business-marketing executives in North America to explore digital marketing priorities, realities around data management capabilities and how to develop unified customer profiles. The findings help marketers better understand how to achieve strategic customer recognition goals with technology and...

September 1, 2016

DALLAS — September 1, 2016 — Epsilon®, a global leader in creating connections between people and brands, today announced that Lisa Staler Gallerano has joined as General Counsel, based out of the organization’s Irving, TX headquarters and reporting to Bryan Kennedy, Chief Executive of Epsilon/Conversant. As General Counsel, Gallerano will oversee all legal matters for Epsilon and its Conversant business and serve as the primary legal advisor to the organization and its senior management team. Her responsibilities will include providing guidance and direction on legal matters associated with...

July 27, 2016

DALLAS — July  27, 2016 — Epsilon®, a global leader in creating connections between people and brands, today announced that it was named a Leader in the July 2016 report "The Forrester Wave™: Email Marketing Service Providers, Q3 2016" by Forrester Research, Inc., which evaluated Epsilon’s Agility Harmony digital messaging platform. The report stated, “Epsilon’s study-leading current offering shows off one of the most flexible technology platforms, balanced with excellent campaign operations, technology, strategy and creative services. As one client reference explains, this blend works well...

July 26, 2016

Epsilon signs new agreement to lead integrated, data-driven national marketing efforts; Develop comprehensive creative brand campaign PLANO, TX – July 26, 2016 – Epsilon®, an Alliance Data (NYSE: ADS) company, today announced that it has been named agency of record for Del Monte Foods, one of the nation’s largest producers, distributors and marketers of premium quality, branded food products, following a five-month competitive review process. Epsilon’s Chicago-based team will spearhead marketing across traditional, digital and retail channels to increase product sales and drive operational...

July 7, 2016

Industry Veteran to Oversee Global Privacy Activities Across all of Epsilon’s Businesses;  Focus on Providing Consumers with Awareness, Transparency and Choice  DALLAS – July 7, 2016 – Epsilon®, a global leader in creating connections between people and brands, today announced that Noga Rosenthal has joined as Chief Privacy Officer. Rosenthal will be based out of the company’s New York City office. As Chief Privacy Officer, Rosenthal will oversee all privacy-related activities for Epsilon and its Conversant business, including the global development, implementation, maintenance of and...

June 27, 2016

DALLAS – JUNE 27, 2016 – Epsilon®, a global leader in creating connections between people and brands, today released the Q1 2016 North America Email Trends and Benchmarks report. The report shows that personalized, triggered emails continue to outperform business as usual (BAU) emails, reporting open rates 67.9% higher and click rates 241.3% higher than BAU email messages. “It’s no secret that personalization in the inbox works. For email marketers looking to move the needle on their programs, the combination of creative and insights will make a significant impact,” shared Judy Loschen,...

June 14, 2016

Continued focus on and commitment to consumer protection, security and privacy secured repeat recognition DALLAS – June 14, 2016 – Epsilon®, a global leader in creating connections between people and brands, today announced it was named to the Online Trust Alliance (OTA) 2016 Online Trust Honor Roll for the fifth consecutive year. The Honor Roll is comprised of companies that receive top grades in the annual Online Trust Audit, a composite analysis recognizing excellence in consumer protection, website infrastructure security and responsible privacy practices. A 501(c)(3) charitable...

May 9, 2016

Study finds majority of client-side and supply-side organizations have not reached customer experience maturity SYDNEY, May 9, 2016 -- Epsilon®, a global leader in creating connections between people and brands, today released the Customer Experience Maturity Report in partnership with Econsultancy, a global research firm. The study surveyed 350 client-side (58% of total respondents) and supply-side (42% of total respondents) marketing, digital and ecommerce professionals based in Australia and New Zealand to explore regional maturity-level for customer experience (CX). The research was...

May 6, 2016

DALLAS— May 06, 2016 — Epsilon®, a global leader in creating connections between people and brands, today announced the launch of a formal health practice, EpsilonHealth, as well as an expanded healthcare team, to continue to meet the growing needs of today’s healthcare marketers. EpsilonHealth will operate as a unit within Epsilon, providing market-specific expertise and knowledge for its healthcare clients across insurance, pharma, medical devices, retail and life sciences. EpsilonHealth helps clients significantly improve business outcomes by fusing together rich data, analytics,...

May 3, 2016

Epsilon’s position in digital and mobile solidified by Conversant, the company’s digital-media business DALLAS — May 03, 2016 — Epsilon®, a global leader in creating connections between people and brands, was once again ranked by Ad Age as the number one Largest U.S. Agency from All Disciplines. The 72nd Annual Ad Age Agency Report also ranked the company as the number one World’s Largest CRM/Direct Marketing Network and the number one Largest U.S. Mobile Marketing Agency. Epsilon’s strength in mobile and digital – cited as the number two Largest U.S. Digital Network in the report – was...

April 27, 2016

LONDON – APR 27, 2016 – London Sport has appointed Epsilon UK to deliver a groundbreaking big data project to help get 1,000,000 Londoners more active by 2020. The project will bring together numerous sources of anonymised data to gain a deeper understanding of the lifestyles, attitudes and behaviours of Londoners. With technology playing an increasingly decisive role in people’s engagement with physical activity and sport, Epsilon has been tasked with finding hidden correlations that will aid the sector to change its offers and develop more sophisticated strategies to get people active....

April 19, 2016

New data-driven solution to acquire, engage, retain and measure over-the-top audiences DALLAS – APRIL 19, 2016 – Epsilon®, a global leader in creating connections between people and brands, today announced the launch of their over-the-top (OTT) audience solution, Epsilon OTT Audience, offered in conjunction with Adobe Marketing Cloud and Adobe Primetime. Epsilon OTT Audience identifies and builds audiences using proprietary transactional data sources while also providing the marketing framework and services to effectively target communications across devices. The solution makes it possible...

April 4, 2016

DALLAS – April 04, 2016 – Epsilon®, a global leader in creating connections between people and brands, today released the Q4 2015 North America Email Trends and Benchmarks report. According to the report, from January 1, 2015 to December 31, 2015, 54% of customers in an average email file had at least one open or click in the last twelve months, 19% of which did so in the last three months. Findings from the full report indicate that email is still an effective channel for reaching subscribers but personalization and relevance in the channel is required to consistently engage and activate...

March 22, 2016

NEW YORK,– MAR 22, 2016 – Epsilon, a global leader in creating connections between people and brands, today announced its work for GlaxoSmithKline’s FLONASE Allergy Relief Over-the-Counter launch won gold at the 2016 Shopper Marketing Effie Awards in the New Product or Service category. Shopper Marketing Effie Awards honor effective campaign work that showcases the best utilization of shopper insights leading to customer engagements and purchases. To bring FLONASE Allergy Relief to market, GlaxoSmithKline and Epsilon, its U.S. Shopper Marketing Agency of Record, employed an omnichannel...

March 1, 2016

London – March 1, 2016 – Epsilon, a global leader in creating connections between people and brands, today announced that David Allen has joined as Managing Director of International, reporting to Cathy Lang, Global Client Officer, Epsilon. In his role, Mr. Allen will be responsible for driving global expansion, leading strategy and overseeing day-to-day business operations throughout the EMEA and APAC regions, including Australia, China, India, Japan, Singapore, the United Kingdom, Ireland, Germany, France and Spain. In addition, Mr. Allen’s global team will be responsible for client...

February 22, 2016

Epsilon to Build Comprehensive Consumer and Healthcare Professional Database Platform; Central Hub to Execute U.S. and Global Marketing Programs Plano, TX, February 22, 2016 – Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with Shire plc (LSE: SHP, NASDAQ: SHPG), a leading global biotechnology company focused on rare diseases and specialty conditions. Epsilon will build, host and manage a consolidated database of consumer and healthcare professional information that will enable improved and more effective communication in the U.S. and around the world....

February 2, 2016

Epsilon’s Agility HarmonyTM Platform to Deepen Engagement, Enhance Customer Experience and Drive Sales across Multiple Brands   Dallas, TX, February 2, 2016 – Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with Lamps Plus, the nation’s largest lighting retailer. Epsilon will provide targeted email marketing services focused on engaging customers on a one-to-one basis and increasing both online and in-store sales across the Lamp Plus family of brands, including LampsPlus.com, discount site Lamps Plus Open Box, home furnishings and décor site 55 Downing...

February 1, 2016

DALLAS– February 01, 2016 – Epsilon, the global leader in creating connections between people and brands, today announced that Chief Executive Officer, Andy Frawley, has been elected to the 2016 Direct Marketing Association (DMA) Board. Frawley is joined by nine other new Board members for the upcoming year. Founded in 1917, DMA is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations and works with policymakers to advance and protect the interests of the industry in...

January 29, 2016

Findings show that new movers are cutting the cord on telephone and television services prior to moving homes DALLAS, TX – January 29, 2016 – Epsilon, the global leader in creating connections between people and brands, today released the 2016 New Mover Report. Using Epsilon’s proprietary consumer panel, the report surveyed 740 households across the United States to gain insight into move-related purchases and services, sources of information influencing these purchases and services and the timing of these decisions. The report states that marketers have a finite window (within 3 months prior...

January 26, 2016

Epsilon, the global leader in creating connections between people and brands, has appointed Mark Fiddes as Executive Creative Director for EMEA. Fiddes will help to lead Epsilon as the company expands in the EMEA markets, bringing more than 25 years of industry experience to the role. "Mark brings together world-class creative expertise with in-depth industry knowledge, it’s great to have him on board." said Phil Cottier, Managing Director EMEA. Fiddes previously worked as a creative director for HCCL and IMP, and as global creative director on Reckitt Benckiser globally and Jaguar in Europe....

January 6, 2016

Proven Leader with over Two Decades of Experience to Oversee Epsilon’s Full Product Development Lifecycle WAKEFIELD, MA – January 6, 2016 – Epsilon, the global leader in creating connections between people and brands, today announced that Brian Trevor has joined as Senior Vice President, Research & Development, reporting to Andy Frawley, Chief Executive Officer of Epsilon. As SVP, Research & Development, Brian will serve as a member of Epsilon’s leadership team and will be responsible for leading platform and application engineering for the company. Brian will focus on advancing the...

January 4, 2016

DALLAS, TX — January 4, 2016 — Epsilon, the global leader in creating connections between people and brands, today announced that it was named a Leader in the January 2016 report "The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016" by Forrester Research, Inc. The report stated that Epsilon “has the most experience in the space handling large-scale programs…Marketers across industries will appreciate the expansive nature of Epsilon’s offering and its knowledge of loyalty technology and the market.” Epsilon received the top score in Strategy, which evaluated each...

December 21, 2015

DALLAS, TX –December 21, 2015 – Epsilon, the global leader in creating connections between people and brands, today released the Q3 2015 North America Email Trends and Benchmarks report. Despite the influence mobile and social digital tools have on consumer shopping behaviors today marketers continue to benefit from the email channel with triggered email open rates remaining above 50% for the third consecutive quarter. According to the report, triggered messages, which are sent based on a consumer action, continued to outperform their business as usual (BAU) counterparts in both open and...

October 26, 2015

TOKYO, Oct. 26, 2015 — Epsilon, the global leader in creating connections between people and brands, has completed its study on the habits of Japanese consumers. Digging deeply into loyalty drivers by product sector and demographic segment, Epsilon’s report “What Loyalty Looks Like” reveals Japanese consumers have stronger loyalty towards credit card and multi-merchant rewards programs and e-commerce platforms. This year’s survey results were consistent with key trends cited in Epsilon’s past Japan loyalty study, quality, value for money and service remain the top three motivators for brand...

October 22, 2015

DALLAS, TX –October 22, 2015 – Epsilon, the global leader in creating connections between people and brands, today released a report that debunks common myths about millennials including that they are all the same and their path through life is drastically different from how other generations lived. #marketingtomillennials: a guide to understanding today’s millennials, a 2015 research report based on consumer segments from Epsilon TotalSource PlusTM data set, found that while millennials’ are digital natives that doesn’t mean they live on planet web. 53% of their wallet is spent in retail...

October 19, 2015

DALLAS, TX –October 19, 2015 – Just 38% of email marketing executives stated that their marketing department shares common goals, according to new research from Epsilon and The Relevancy Group. Findings indicate that as marketers remain isolated in their own channels with less than 25% practicing measurement and attribution across channels, organizational dysfunction is challenging omnichannel success. Epsilon, the global leader in creating connections between people and brands, surveyed 300 email marketing executives, to uncover how marketing organizations operate and its impact on the...

October 15, 2015

DALLAS, TX –October 15, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced it has been named one of the most sought-after employers by LinkedIn. Epsilon ranked #61 on LinkedIn’s 2015 Top 100 Most InDemand Employers in North America list alongside companies like Google, Facebook and Apple. “We’re honored to be named an InDemand employer by LinkedIn, the world’s largest professional network on the Internet, because it highlights two areas that play an essential role in driving our company culture: collaboration and communication,” shared Jane...

October 8, 2015

DALLAS, TX –October 8, 2015 – Epsilon, the global leader in creating connections between people and brands, today released the Q2 2015 North America Email Trends and Benchmarks report. As mobile usage flattens, open rates by device type on desktops, mobile and tablets showed little fluctuation throughout 2014 and into 2015, likely leading overall open and click rates to also remain steady. According to the report, which is compiled from 7.8 billion emails sent by Epsilon in April, May and June 2015, Business as Usual (BAU) open rates at 30.5% were in line with Q2 2014 open rates (30.8%)....

September 16, 2015

Leveraging Conversant’s 1:1 decisioning engine and Nielsen Catalina Solutions’ CPG shopper data to drive ROI DALLAS, TX – September 16, 2015 – Epsilon, the global leader in creating connections between people and brands, today released Epsilon ShopperView, a new precision marketing solution for consumer packaged goods (CPG) marketers. This solution combines advanced data insights, industry-leading cross-device media delivery and campaign measurement to increase campaign effectiveness through the power of one-to-one marketing at scale. Epsilon ShopperView delivers 360-degree insight into who...

September 14, 2015

New feature, Harmony Live, allows marketers to provide instantly relevant content in email based on time, place, device and behavior: every time the email is opened DALLAS, TX – September 14, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced the launch of Harmony Live, a new feature within Agility Harmony. Harmony Live allows users to insert contextually relevant content into their email marketing campaigns that adapts at the time of open based on subscriber preferences and relevant external events such as device, local weather and real-time...

September 14, 2015

DALLAS, TX – September 14, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that Matt Fearin has joined as Chief Information Security Officer, reporting to Bryan Kennedy, Chief Executive of Epsilon/Conversant. As Chief Information Security Officer, Matt will have enterprise-wide responsibility for information security and compliance, including policy, procedures and guidelines for Epsilon and its affiliates. Matt will also have overall responsibility for security risk management functions and will drive the direction of the information...

September 9, 2015

Ashish Sinha Appointed as Country Head, India, to Lead New Office in Bengaluru BENGALURU, 9th September 2015: Epsilon, the global leader in creating connections between people and brands, today announced its operations in India. The India office located in Karle Town Centre, Bengaluru was inaugurated by Mr. Neil Walsh, Senior Vice President, Shared Services, Epsilon and Mr. Ashish Sinha, Country Head, Epsilon India along with other dignitaries such as Senior Vice President of Global Delivery Services, Sam Gourley and Senior Director of Global Delivery Services, Amit Saxena. An...

September 2, 2015

Agency services offering complements Epsilon’s digital messaging platform Agility Harmony, which was also named a leader in an evaluation of ESPs and Email Infrastructure vendors DALLAS, TX – September 02, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced it has achieved the leader’s ring in The Relevancy Group’s, The Relevancy Ring – Email Agency Buyer’s Guide 2015. This important guide for digital marketers analyzes the ability of email marketing agencies to improve the ROI of current strategic digital email efforts as noted below The...

August 11, 2015

Combining of vast data sets across email and social provides a unified customer profile for targeted, personalized marketing DALLAS, TX – August 11, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced a strategic partnership with online social analytics leader Klout, a Lithium brand. Now, brands that use the Epsilon Social Media Tool can leverage Klout’s unique and insightful data set to spot trends as they occur, determine a customer’s area of interest and expertise and measure a consumer’s social influence. Through this exclusive partnership,...

July 21, 2015

   Seasoned Marketing Executive to Oversee, Create and Execute Digital Strategy and Programs for Agency Clients Dallas, TX – July 21, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that Tom Edwards has joined as Chief Digital Officer, Agency, reporting to Richard McDonald, who oversees the Epsilon Strategy & Growth team. In this new role, Tom will represent Epsilon digitally for media outlets and industry conferences and will oversee, create and execute digital strategy and programs for Epsilon’s agency clients. He will be focused on...

July 20, 2015

CHICAGO, IL – July 20, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced GlaxoSmithKline’s Nicorette/Nicoderm CQ “What’s Your Why” campaign took home top honors at the Chicago Association of Direct Marketing (CADM) Tempo Awards. The multichannel campaign, which drove brand engagement by focusing on the emotional side of quitting smoking, was awarded the Past Presidents’ award, in a ceremony on July 16 in Chicago, IL. The Past Presidents’ award, the top honors at this event, recognizes overall excellence in creativity and marketing innovation....

July 13, 2015

DALLAS, TX – July 13, 2015 – Epsilon, the global leader in creating connections between people and brands, today released the Q1 2015 North America Email Trends and Benchmarks report. According to the report, open rates remained steady when compared to last quarter as well as last year, likely attributed to mobile device usage flattening. The report found that Business as Usual (BAU) open rates continued with strong performance in Q1 2015 (32%), directly in line with last quarter (32.2%) and last year (32.9%). Click rates also remained steady, but strong, at 3.9%, just under last year’s...

July 7, 2015

Industry Veteran to Oversee Business Development for Retail, CPG and Agency Delivery; Forge Deeper Relationships with Fortune 1000 Clients and Prospects WILTON, CT – July 7, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that Rob Powers has joined as Senior Vice President, Strategy & Growth, reporting to Richard McDonald, who oversees the Epsilon Strategy & Growth team. In this new role, Rob will focus on growing Epsilon’s retail and consumer packaged goods verticals as well as agency delivery. He will collaborate across data, strategy,...

July 1, 2015

DALLAS, TX – July 01, 2015 – Epsilon, the global leader in creating connections between people and brands, today released findings from its Digital Shopping Tool Impact Study 2015. The study shows how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research reveals a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process. The Epsilon online study of over 2,800 consumers, coupled with in-depth interviews and discussion boards with over 50 shoppers,...

June 30, 2015

First Enterprise-Wide Initiative Powered by Data-Driven Insights Will Deliver New Level of Personalization for Direct-to-Consumer Content, Programming, Advertising Sales and Marketing Dallas, TX, June  30, 2015 – Epsilon, an Alliance Data (NYSE: ADS) company, and Turner Broadcasting System Inc. have signed a new multiyear agreement to support the Turner Data Cloud, the first enterprise-wide initiative that will aggregate and analyze first- and third-party data to provide consumers with relevant and personalized content across the Turner portfolio, spanning news, entertainment and sports...

June 15, 2015

Epsilon recognized for commitment to best practices in security, privacy and consumer protection for fourth consecutive year DALLAS, TX – June 16, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced that for the fourth consecutive year it is a recipient of the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll for demonstrating leadership and commitment to best practices and self-regulation. OTA is a non-profit organization with the mission to enhance online trust and empowering users, while promoting innovation and the vitality of the...

June 11, 2015

Epsilon Took Silver in the Annual Awards by Marketing Magazine in Hong Kong Hong Kong, June 11, 2015 – Epsilon, the global leader in creating connections between people and brands, took home the silver award for Direct Marketing Agency of the Year 2015 by Marketing Magazine in Hong Kong. Epsilon has been serving the Hong Kong market for over a decade and delivers innovative marketing solutions for many of the world’s top brands. “We are delighted to be recognized for our work and are excited to receive this award,” said Michael Kustreba, Managing Director, Asia Pacific. “This recognition...

May 18, 2015

Real-time life-saving alerts about missing children and severe weather dramatically improves awareness and notification processes DALLAS, TX (May 18, 2015) – The Federation for Internet Alerts (FIA), a collaboration of ad technology companies, networks and exchanges that facilitates real-time alerts in place of online and mobile advertising, today announced that AOL, AppNexus, Rocket Fuel and xAd have joined its roster of partners, significantly expanding the reach and global impact of the network, which currently serves more than 30 billion real-time messages each day worldwide. FIA is now...

May 7, 2015

Epsilon’s position in digital strengthened through the 2014 acquisition of Conversant Dallas, TX — May 07, 2015 — Epsilon, the global leader in creating connections between people and brands, was once again selected by Ad Age as the number one U.S. Agency from All Disciplines; the 71st Annual Ad Age Agency Report also ranked the agency the number one World’s Largest CRM/Direct Marketing Network and the number one Largest U.S. Digital-Agency Network. Epsilon’s strength in digital was further enhanced by the acquisition of Conversant in 2014. In addition to being the number one Largest U.S....

April 30, 2015

Retail Apparel Industry is the Most Effective at Engaging New Email Subscribers DALLAS, TX – April 30, 2015 – Epsilon, the global leader in creating connections between people and brands, today released the Q4 2014 North America Email Trends and Benchmarks report. The report shows that while business as usual (BAU) click rates remain steady, triggered email click rates continue to outperform at 135.8% higher than BAU click rates. The Email Activity Segment Evaluation (EASE) also found that email marketers still struggle to engage new subscribers, with two-thirds of new subscribers in an...

April 22, 2015

Providing unique customer insights and the ability to reach new customers in traditional and online channels since 1990 DALLAS, TX – April 22,2015 – Epsilon, the global leader in creating connections between people and brands, is celebrating the 25th anniversary of the Abacus Cooperative, a transactional data cooperative that allows its clients to benefit from a wealth of compliant customer information. 25 years ago the Abacus Cooperative revolutionized the direct marketing industry by introducing the first cooperative database for catalog marketers. The innovative approach to creating...

March 2, 2015

Epsilon's Loyalty Report Highlights Emerging Chinese Consumer Behaviors across Sectors   SHANGHAI, Feb. 26, 2015 /PRNewswire/ Epsilon, the global leader in creating connections between people and brands, completed its study on the habits of Chinese consumers. The report revealed that 61% of Chinese study respondents are loyal to e-commerce players like Taobao, JD and Tmall, the highest across all sectors surveyed. While this year's results were consistent with many of the key trends cited in Epsilon's past China loyalty studies -- vibrant Chinese consumer spending despite overall economic...

February 26, 2015

DALLAS, Feb. 26, 2015  -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with Nature's Way, a leading brand of quality dietary supplements, to serve as the digital agency of record across a number of brands as well as to provide CRM marketing services. Headquartered in Green Bay, WI, Nature's Way was founded in 1969 and has been at the forefront of the herbal health industry. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, Nature's Way strives to promote better health through the power of nature....

February 24, 2015

Receiving client satisfaction awards in 10 out of 11 categories DALLAS, TX – February 24, 2015 – Epsilon, the global leader in creating connections between people and brands, today announced it has achieved the leader’s ring in The Relevancy Group’s, The Relevancy Ring – ESP Buyer’s Guide 2015, a quantifiable measurement of ESPs and Email Infrastructure vendors. In this evaluation, The Relevancy Group revealed, “for marketers looking for a global enterprise solution that delivers highly personalized complex email and omnichannel campaigns using data from multiple sources, Epsilon’s latest...

January 28, 2015

Epsilon’s insights inform marketers on how to better engage with movers.  DALLAS, TX – January 28, 2015 – Epsilon, the global leader in creating connections between people and brands, today released the results of the 2015 New Mover Report, which looks at consumers’ reasons for moving and associated purchase behaviors. The custom research surveyed 963 households that had recently moved to uncover several themes essential to every marketer’s strategic plan to target new movers. For more than two decades, Epsilon has compiled and analyzed the trends of movers. Past Epsilon research has shown...

January 7, 2015

DALLAS, TX – January 7, 2015 – Q3 2014 North America email trend report reveals a 6.5% year on year increase in email open rates and a modest decline in clicks, both linked to the increase in mobile device usage. Epsilon, the global leader in helping clients create customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q3 2014 North America Email Trends and Benchmarks report. According to the report, triggered messages, which accounted for 3.9% of total email volume in Q3 2014, 7.3%...

December 26, 2014

Epsilon and the Luxury Institute release “The new face of luxury”; uncover that brands are targeting the wrong shopper and losing nearly half their customers DALLAS, TX – December 26, 2014 – Luxury brands lose 50% of their top customers annually because they routinely misidentify their demographic and economic profile while also failing to create a personalized sales experience for them, according to new research from Epsilon and The Luxury Institute. Epsilon, the global leader in helping clients create customer connections that build brand and business equity, analyzed and compared 30,000...

December 17, 2014

Bryan Kennedy broadens role following Conversant acquisition; overseeing combined marketing powerhouse DALLAS, TX —December 17, 2014—Epsilon, an Alliance Data (NYSE: ADS) company and the global leader in creating connections between people and brands, today announced that Andy Frawley has been named Chief Executive Officer of Epsilon. Andy, who joined the company in 2009 and most recently served as President of Epsilon, has been instrumental in the business’s growth and success. He will be responsible for all sales, account management and delivery across Epsilon. He will continue to report to...

December 8, 2014

SHANGHAI, Nov. 19, 2014 /PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with National Football League China (NFL China), a subsidiary of the professional American football league, the NFL. Epsilon will provide a robust platform for NFL China to manage its audience subscriptions and communications, which enables a holistic view and more insights on its member base. Since establishing an office in China in October 2007, the NFL has been devoted to promoting the game of football in China. This season, NFL games air across over 20 regional TV...

October 27, 2014

‘Igniting Customer Connections,’ authored by Epsilon President Andy Frawley, hits shelves today.   DALLAS, TX — October 27, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced the publication of Igniting Consumer Connections (ISBN: 978-1-118-91670-4) written by company President Andy Frawley. Subtitled, Fire Up Your Company Growth by Multiplying Customer Experience & Engagement and published by Wiley, Igniting Consumer Connections shares decades of experience, data and stories drawn from dozens of top brands...

October 22, 2014

Now an All-Encompassing Global Marketing Business DALLAS, TX —October 22, 2014—Epsilon, an Alliance Data (NYSE: ADS) company, today announced a major rebranding to reflect the company’s evolution into an all-encompassing, global marketing business. Bryan Kennedy, chief executive officer of Epsilon, said, “CMOs have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies, across the globe, using disparate data and without a coordinated approach to strategy and creative....

September 23, 2014

Dallas, TX — September 23, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q2 2014 North America Email Trends and Benchmarks report. According to the report, triggered email volume, open and click rates all increased over this time last year (Q2 2013). The report found that triggered messages accounted for 3.8% of total email volume in Q2 2014, which is 9.2% higher than Q2 2013. Similarly, triggered open rates increased...

September 16, 2014

Dallas, TX — September 16, 2014 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a multi-year agreement with Sephora, the leading specialty cosmetics retailer. Epsilon will provide targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Sephora’s omnichannel marketing platforms. Under the terms of the multi-year agreement, Epsilon will provide a full suite of permission-based email marketing services including account and campaign management, strategy and email delivery. “Sephora is a highly innovative...

September 11, 2014

Dallas, TX, and Westlake Village, Calif.,  September 11th 2014 -  Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, and Conversant, Inc. (NASDAQ: CNVR), a leading digital marketing company, today announced the execution of a definitive agreement whereby Alliance Data will purchase Conversant. Under the terms of the agreement, Alliance Data will acquire all outstanding shares of Conversant for a combination of cash and stock valued at approximately $2.3 billion, or $35 per Conversant share. The purchase price, structured to...

September 8, 2014

Dallas, TX — September 08, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced the launch of the Social Media Tool, a new feature within the Harmony Epsilon Response Network (ERN)*. First introduced in September 2012, the Harmony ERN combines a rich cooperative database, sourced from contributing clients’ activity data, with a powerful set of marketing tools that allow marketers to personalize marketing campaigns, ensuring their marketing messages are delivered in the right channel, at the right time, for the...

August 13, 2014

Dallas, TX — August 13, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, has been recognized for its outstanding creative work for not-for-profit clients San Diego Zoo Global and The University of Texas MD Anderson Cancer Center. These recognitions include three New England Direct Marketing Association (NEDMA) Awards, a MAXI Award from the Direct Marketing Association of Washington (DMAW) and runner- up recognition from the Direct Marketing Fundraisers Association (DMFA). At the 33rd annual NEDMA Awards in June, Epsilon was...

August 7, 2014

Dallas, TX — August 07, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today released the 2014 Multichannel Trend Report. Based on aggregated 2013 merchandise purchase data, the report shows a 2% increase in total sales for consumer goods, a rise driven by an increase in the average order values (AOV) and frequency of purchases. Online sales continue to trend upward year-over-year. For Business-to-Business (B2B), online sales grew nearly 8% between 2011 and 2013, accounting for nearly two-thirds of all sales (64.8%). In...

July 23, 2014

Dallas, TX — July 23, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced that it was named as a Leader in the July 2014 report "The Forrester Wave™: Email Marketing Vendors, Q3 2014" by Forrester Research Inc. In this evaluation, Forrester refers to Epsilon as "a professional services powerhouse," and scored Epsilon highest in the Services and Strength of Management Team categories and tied for the second highest in Globalization. The report also cites Epsilon as "…the best operations, technology and strategy...

July 22, 2014

Dallas, TX — July 22, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced leadership advancements within its healthcare portfolio to service the broader healthcare industry and help brands achieve unprecedented business results. To meet the demands of the ever-evolving healthcare landscape, Epsilon added new talent with vast experience in the enterprise healthcare strategy, agency and digital marketing space. “Marketers in the healthcare space face a plethora of challenges in meeting the needs of today’s...

July 16, 2014

Dallas, TX — July 16, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, released the Q1 2014 North America Email Trends and Benchmarks report. According to the report, triggered messages accounted for 3.8% of total email volume in Q1, 15.3% higher than this time last year. Triggered messages continue to outperform their Business as Usual (BAU) counterparts in both open and click rates. The report found that triggered open rates were 64.5%...

June 11, 2014

Dallas, TX — June 11, 2014 — Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, today announced that for the third consecutive year it is a recipient of the Online Trust Alliance (OTA) 2014 Online Trust Honor Roll for demonstrating exceptional privacy and security. OTA is a non-profit organization with the mission to enhance online trust while promoting innovation, the vitality and integrity of online services and commerce. Committed to collaborating throughout the ecosystem, OTA’s goal is to help educate businesses, policymakers and...

June 9, 2014

Dallas, TX — June 09, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, is a recipient of a Smarter Commerce 2014 IBM Marketing Innovation Award for Marketing Innovation. Epsilon received this honor at the IBM Smarter Commerce Global Summit 2014 in Tampa, Fla. Epsilon was selected for exceeding the expertise and innovation needed to leverage the best of IBM's Enterprise Marketing Management portfolio to create an ideal solution for end users. The IBM Marketing Innovation Awards showcase the success of partners who address the complexity...

May 22, 2014

Dallas, TX — May 22, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a new high-performing advanced segmentation capability in Agility Harmony. Agility Harmony is Epsilon’s next generation digital messaging platform. Built on Cloudera’s distribution of Hadoop, Agility Harmony’s segmentation solution now enables real-time audience segmentation of structured, unstructured and semi-structured data. While other digital messaging platforms may take hours to segment these types of complex data assets, Agility Harmony can help...

May 1, 2014

Dallas, TX — May 01, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, was once again selected by Ad Age as the number one U.S. Agency from All Disciplines; the 70th Annual Ad Age Agency Report also ranked the agency number one World’s Largest CRM/Direct Marketing Network and number one Largest U.S. CRM/Direct Marketing Network. Additionally, the report highlighted Epsilon’s strength in digital and promotions, ranking Epsilon number three on the Largest U.S. Digital-Agency Network list and Epsilon agency Catapult as number eight on the...

April 3, 2014

Dallas, TX — April 03, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q4 2013 North America Email Trends and Benchmarksreport. The report shows an increase in email open rates over the previous year’s metrics (Q4 2012). The analysis also found that a significant amount (62%) of new subscribers were unengaged with marketers’ email programs in Q4 2013, highlighting the continual need to build and maintain subscriber engagement. “As...

April 3, 2014

Dallas, TX — April 03, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of Auto Insurance ValueScore. In partnership with TransUnion, Auto Insurance ValueScore enables marketers to target new auto insurance prospects who are most likely to resemble their most valuable existing customers. A household marketing indicator that solely ranks prospects into categories of preferred, standard and nonstandard segments, Auto Insurance ValueScore can be used in any marketing application — both online and offline....

March 27, 2014

Dallas, TX — March 27, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the official launch of the industry’s first Advanced Digital Solutions Practice. This group delivers client solutions that combine Epsilon assets with best of breed third-party technology and world class expertise. This practice builds upon the success of Epsilon’s rapidly growing data-driven media business, which grew over 225% in 2013 over 2012. “Marketing leaders frequently tell us that they’re excited about the rapid evolution of digital media and...

March 25, 2014

SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 25, 2014— Epsilon, the global leader in creating customer connections that build brand and business equity, and Adobe (Nasdaq:ADBE), today announced a global partnership to deliver next generation technology and strategic solutions that enable clients to create long-term profitable customer relationships. As part of the agreement, Epsilon will incorporate Adobe Marketing Cloud solutions into their Agility Loyalty Platform. Epsilon’s Agility Loyalty is a fully integrated, state-of-the art loyalty platform offering data,...

March 24, 2014

SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference — March 24, 2014— Epsilon, the global leader in creating customer connections that build brand and business equity, today was named Adobe’s first North American Campaign Partner of the Year during the 2014 Digital Marketing Partner Briefing at Adobe Summit. The inaugural North American Campaign Partner of the Year Award was bestowed upon Epsilon for both the investment and level of integration achieved during the first year of the Adobe Campaign Managed Services Partnership (MSP), which delivers technology and strategic solutions...

March 10, 2014

Dallas, TX — March 10, 2014 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with Ebates Inc., the owner and operator of the world’s most rewarding shopping programs. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates’ suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com, and Pushpins. Based in San Francisco, Calif., Ebates rewards consumers around the world by providing cash back on purchases while...

February 25, 2014

Dallas, TX — February 25, 2014 — Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multiyear agreement with UncommonGoods, a catalog and online retailer of creatively designed, high-quality merchandise from around the world. Epsilon will manage and host the UncommonGoods customer database to enable a better view of customers for data-driven marketing efforts across its sales channels. Founded in 1999 and headquartered in New York City, UncommonGoods is a privately held online marketplace offering high-quality, creative merchandise at affordable prices. UncommonGoods carries an...

February 18, 2014

Dallas, TX — February 18, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced that it took the number one spot in Red Pill Email’s annual Email Features and Functions Guide in the Enterprise Full Services and Enterprise Overall Categories. Agility Harmony, Epsilon’s next-generation digital messaging platform, also received a perfect score of 5.0 in the categories of Vendor Security, Queries & Segmentation Ease of Use, Deliverability & List Hygiene, Asset Support, Campaign Building & Workflow Ease of Use and Testing and...

February 18, 2014

Dallas, TX — February 18, 2014 —  Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with comScore, Inc. that will allow comScore customers to measure the demographic characteristics of their campaigns with greater depth and scale. In partnership with Epsilon, comScore validated Campaign Essentials (vCE) clients will benefit from Epsilon’s demographic data, which supplement and enhance the reporting of campaign audience delivery. By combining the analytic services of comScore with the scale and accuracy of Epsilon’s...

January 20, 2014

Dallas, TX — January 20, 2014 — Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data. Comprised of proven direct mail responsive assets, SurveyDirect combines two self-reported sources, survey and product registration cards, offering comprehensive insight that drives precision targeting to deliver ROI. This powerful self-reported data is collected from online and offline surveys and captures unique data attributes on consumer...

January 14, 2014

Dallas, TX — January 14, 2014 —  Epsilon, the global leader in creating customer connections that build brand and business equity, today announced a partnership with Twitter to enable advertisers to more accurately target audiences using their own customer data. Tailored audiences allows advertisers to define their own lists of customers or prospects for targeted advertising on Twitter. In partnership with Epsilon, advertisers can create audience segments by targeting their Promoted Tweets using CRM data, and activate them on Twitter while ensuring data security. When combining the marketing...